How To Make The Average Marketing Budget For Small Business Owners Work!
(The Way It’s Really Supposed To!)
On the surface most small business owners or service providers think they need outrageously large corporate type of advertising or promotional budgets. In order to effectively compete.
Thank goodness nothing could be further from the truth. Say what? Entrepreneur you or your major competitors are finally about to “discover” how to make the average marketing budget for small business owners or service work. The way it’s really suppose to.
Word to the wise. While there is absolutely nothing magical about what you’re about to be exposed to. Without or until you develop the right marketing mindset and or perspective. At best you’ll only be or ultimately become modestly more successful.
And you’ll surely end up choking on your major competitors marketing or promotional smoke. The choice is ultimately yours.
How To Really Make Your Brand Development Process A Major Profit Center! (For Literally Pennies On The Dollar!)
Who says just because your single location, non franchised retail jewelry store can’t effectively compete with the local big boys and girls? Sure you clearly can’t or you definitely should attempt to go toe to toe with them. Correct? After all they’ve got huge piles of cash specifically dedicated to buying as many traditional local prime time radio or TV ads as possible, right?
Plus you’ll constantly see their outrageously expensive, dismally performing local billboard ads all over the place as well.
Rest assured they’re easily spending, (more like wasting!) a ton of money per lead. Their average cost per lead (CPL) is going be anywhere from $175- $1,100 dollars per. Say what?
You on the other hand. Can consistently generate semi qualified leads for anywhere from $25- $100 dollars per lead. Huh? And that higher end figure only has to become reality after you’ve systematically A/B split test a few marketing/promotional alternatives.
And you know based on your ideal customers total lifetime customer value metrics. It definitely makes economic sense to invest a larger amount.
You’ve Heard It Said The Mightiest Trees Initially Come From The Tiniest Acorns! (Right?)
Case in point. (just to properly set the marketing/promotional stage and show the real contrast in approaches.) Let’s say one of your major competitors currently spends. More like wastes a staggering $25,000 dollars a month on one of those dismally performing. Local billboard ad campaigns.
(And get this!) It’s currently located two blocks down the street from where one of your top female sales managers currently gets her nails done. So you have your top female sales rep go into the nail shop.
Showcasing one one of best looking, $1,500 dollar diamond studded necklaces. Plus she’s also rocking an extremely eye catching pair of diamond studded earrings. Which typically retail for at least $450 dollars a pair.
But truth told, only cost you or your major competitors about $200 dollars a pair. Give or take. So you know at some point. At least some of the nail stylist and the customers currently in the shop.
Will definitely want to know all of exciting details. Correct? No doubt. This being the case. Your female sales rep comes prepared with at least 25 or X number of extremely time sensitive gift certificates to your store. And she makes both the salon owner(s), their stylists and the customers aware.
If they come to your store before the gift certificates expires. They come alone and they only save a measly 10% off any purchase up to $150 or X amount of dollars.
However, simply for dragging a friend whose at least 18.Before the expiration date. They can purchase any pair of $450 dollar earrings in stock. And only pay cost of $200 or X amount of dollars. Say what?
Are You Definitely Starting To See And Better Appreciate How You Or Your Major Competitors Create Long Term Marketing Leverage! (For Literally Pennies On The Dollar!)
Here’s the other subtle marketing twist. For every potential customers who drags a friend/guest with them. Whose at least 18. If both join you or your major competitors opt in email list.
Both automatically get to purchase a really nice bracelet, which normally retails for $199 dollars. For just $89 dollars. Say what? but if only one of them joins your list. They only save 10% off the usual retail rate of X.
Obviously (no matter what!) you or your major competitors won’t get every body to take advantage of your extremely generous offer. Which is only available until they leave the store.
But rest assured ( profit entrepreneur), the ones you do get. Will immediately start texting any and every body. Plus they’ll constantly post tons of pictures and short videos. And they’ll be strutting around work or their own place of business. Constantly bragging about their extremely good fortune.
But going forward. Since each person, in this particular case, local females know at least 25 other local females. And at least 30% of them will ultimately become brand new first time customers of you or your major competitors. And you generated them for literally pennies on the dollar.
This Is How You Or Your Major Competitors Take You Marketing Or Promotional Efforts To The Very Next Level Or Two! (For Literally Pennies On The Dollar!)
Don’t forget. You or your major competitors hooked up both the hair or nail salon owner(s) and their stylist. Correct? So going forward. Every current and future customer, neighbor, in law(s), relatives, vendors and suppliers etc.
They will at some point definitely be told the story. Correct? For sure. Coming up very shortly in part two. You’ll discover “how” you or your major competitors can literally hit it out of the park. Okay? But for now. Are you finally starting to better appreciate “how to” make the average marketing budget for small business owners really work? Say yes!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
