So how in the world do you make growing a small business or service a foregone conclusion? It’s definitely a great question. And contrary to overwhelmingly popular opinion.
It doesn’t automatically mean having direct access to a ton of money or available business or personal credit. It sure does help and speed things along.
Once or as soon as you or your major competitors develop a proven success template of some kind. Otherwise, as or while you’re constantly spinning your wheels.
Whether you call this potentially time consuming and money draining process strategic testing or not. Until you get a reliable income producing process firmly in place.
More money will keep flowing out of your account(s.) Than money steadily flowing in. Which outcome do you honestly prefer?
You Laser Focus On Systematically Getting The Word Out And Watch What Starts Routinely Happening To Your Bottom Line!
Ladies & gentlemen do you wanna take a wild guess? as to “how” billions of dollars get both spent & wasted year after year. On outrageously expensive, dismally performing, traditional advertising or promotional campaigns.
If you guessed a lot. You’d definitely be close enough. 😀 Practically everyday both aspiring business owners & service providers alike. Open their wallets.
Trying to temporarily get in front of their, or any type of audience. Both on and offline, correct? And even ‘if” their social media accounts don’t get temporarily or permanently shutdown.
While you’re figuring out ‘how to” initially get and remain compliant on the various paid advertising platforms. All the while it’s costing you money. (And potentially lots of it.)
Do You Honestly Prefer Increasing Revenue Or Just Wasting A Fortune On Outrageously Expensive Ad Campaigns?
Case in point. Any idea “how” much money the bridal industry grosses (in the US alone!) each year? Upwards of $70 billion and counting. Which means there’s a ton of opportunities for you and or your major competitors. Don’t you agree?
So what do you think will start happening? When the annual bridal tradeshow comes to town or your immediate area. And one of the extremely marketing savvy booth renters.
Say a company or wedding industry service provider. Reaches out ahead of time. And they persuade one of their top JV (Joint Venture) or top cross promotional partners.
Who is a successful women’s cosmetic fragrance distributor. This profit seeking distributor enthusiastically agrees to offer free 32 oz. samples to the 1st X number of women who, (for whatever reasons!) Approaches that particular vendors booth.
These extremely lucky ladies get to sample at least three different fragrances. And whichever one they choose. They get a free 32 oz. sample.
Strategically Building Positive Word Of Mouth and Mouse Marketing Momentum! (Has Less To Do With How Much Money You Or Your major Competitors Initially Have!)
And they’re also given a market tested, single or two sided, extremely time sensitive discount coupon. And as long as they join the vendors opt in email list.
So they can also enter the vendors outrageously popular free drawing. So for literally pennies on the dollar. The vendor strategically builds their email subscribers list.
And in the case their women’s cosmetic distributor JV or cross promotional partner. They’ll gladly be or become the sole or one of the secondary, runner up prizes worth X.
Can you see and appreciate “how” this, (relatively inexpensive!) non traditional marketing approach. Beats the you know what out of constantly wasting a ton of money on outrageously expensive, local billboard ad campaigns.
Don’t Just Advertise When You Can Strategically Market And Or Promote Your Way To Success!
Plus, if or when they discover which one or two fragrances are chosen the most among the free samples they give away at the event. They will automatically do at least two things.
First.) They will have their attractive female assistants walk through the entire facility. And lightly spray their two most popular fragrances in the air. 😎 That incredibly brain dead simple marketing strategy, should definitely get a few tongues wagging, correct?
Second.) They will do the same thing in the women’s bathrooms each morning. Before the events start.
Bonus strategy: Entrepreneur there are at least three more categories connected to these types of events. Can you honestly think of “who” they are? And ‘what” you and or your major competitors might do immediately.
In order to get them to help inexpensively grow you or your competitors business or service? 😎 If not, then it definitely makes for you or your organization to invest in at least an hour of one on one constantly. Better know as brainstorming. For just $250 dollars per. Don’t you agree?
Any further questions about strategically growing a small business or service? Then let’s get started.
You’re Probably One Or Two Strategic Tweaks Away From Being Where You Want And Definitely Deserve To Be!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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