Entrepreneur by now simply from periodically reading this one particular blog alone. You must know and appreciate that consistently getting the word out can easily be or quickly become not only a full time venture all in of itself, correct?
But when you or your major competitors systematically add some proven creative marketing or promoting strategies into the entire process.
You can often discover some previously untapped profit centers. Which are there for the proverbial taking. By either you or your major competitors. So let’s take a much closer look and see “what” lies below the initial surface. Sound like a plan or what?
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So imagine an incredibly popular, upscale women’s clothing and accessories store. There has to be at least a few of these in your local area, correct?
And imagine you’re either the owner or senior marketing director for a single location, non franchised retail jewelry store. And currently your ideal female customer has a total lifetime customer value metric of somewhere between $250- $11,000 dollars. Over the next five to seven years give or take.
So you or your major competitors have one or two of your top female sales reps go in an spend anywhere from $1,500- to $2,000 dollars apiece. In order to get the owner(s) full attention. And here’s what you initially propose.
On the stores traditionally two slowest days of the week (year round) it it makes economic sense to do so. You’d like to have one of the areas top gourmet coffee suppliers to set up a portable table right in the shop or boutique. Say what?
And initially at least twice a week to begin with serve the women’s clothing and accessories stores customers fresh gourmet coffee or cocoa in the winter time. And exotic ice teas and lemonades in the brutally hot summer months.
And in reality it’s you retail jewelry or retail appliance center which is picking up the tab.
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Case in point. Every employee of the gourmet coffee shop whose serving the fresh beverages to the women’s clothing store customers. On those days guess whose extremely eye catching bling they will be temporarily showcasing?
So for the day you or a couple of your top female sales reps will allow them to pick out a pair of extremely eye catching diamond studded earrings which usually retail for at least $650 dollar a pair.
And they wear them as they’re serving the stores customers. And all the female staff of the women’s clothing store will also be temporarily strutting around showcasing some really nice diamond studded necklaces.
Which usually retail for somewhere between $1,500 – $2,500 dollars each. And the owner(s) will both be strutting around with a $2,500 dollar diamond studded necklaces.
Use Those Inevitable Compliments Into Some Major Long Term Profits!
And every time any of them receive any type of compliment. They will simply pass out either one of you or your major competitors best market tested, two sided index cards.
Side (A.) will encourage the recipient to enter your monthly free drawing for a chance to win a $2,500 dollar diamond studded necklace. And side (B.) encourages them to come to you or your major competitors store before the ten or X day expiration date window expires. And they can save 10% off up to $200 or X number of dollars.
Or simply for dragging a friend with them to you or your major competitors store, whose at least 18 before the expiration date. They automatically save 40% off up to $1,500 dollars.
And as long as their friend also joins your opt in email list before they leave your store. They automatically save 30 or X% off up to $1,000 or X amount of dollars.
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Here’s “how” the extremely marketing savvy gourmet coffee store owner(s) make out like bandits. Each store they set up these serve coffee or exotic beverage days with.
They will gladly provide each customer with an extremely large “Big Gulp” plastic mug. This way each time the customer brings it with them to the gourmet coffee shop.
Instead of them paying the regular retail price of $5.79 per cup or x. Now they only pay $1.99 per cup. Say what? So you know they’ll be constantly spreading the word high and low. Both on and off of social media, correct? Are you starting to better appreciate “how to” make getting the word out an incredibly profitable venture?
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