How To Make Darn Sure Even Your Resourced Challenged Marketing Budget Can Help You Increase Profitability!Part Two
Since you’re in charge of increasing profitability, right? And your company, is one of the districts major and most successful beverage distributorships .Right?
When or as you put together your monthly advertising/marketing budget. You can’t help but constantly wonder, how in the world, you can constantly generate, even more first time customers, for literally pennies on the dollar, correct?
And as your creative marketing mind starts to wander, you’re starting to realize and appreciate, just how many, potential untapped marketing possibilities and or untapped marketing opportunities, there really are, correct? Great.
And so glad to hear, you’re finally having the all important mins shift you definitely need. In order to start systematically tapping into some potential bank account filling marketing leverage.
Because remember. Any total newbie, can simply go the outrageously expensive, traditional advertising and or traditional promotional route. Right?’
But why even bother to go down that particular road, when there are far more viable, non traditional, marketing alternatives available to you? As you’re about to discover?
Just Keep Strategically Adjusting Your Current Sales Funnel And Watch Your Bottom Line Front And Back End Profits Steadily Soar!
Case in point. Quickly picking up where part one left off. Since both you and your major competitors, are constantly trying to get the word out, for literally pennies on the dollar, correct? For sure.
In this case, as you recall, one of the low hanging fruit, marketing strategies, you at least wanted to test. You started readily supplying, a single location, Mom & pop bakery shop, where both you, and several key staff members often shop, with free two twenty bags, of some of your very best tasting, gourmet coffee. Remember?
And what you encouraged them to do, was offer the first 25, (or X) number of female customers, on two of your slowest days of the week. Throughout both the summer and winter. Your marketing rational being three fold.
1.) First: Since the Mom & pop bakery is not actually paying for the gourmet coffee or beverages. And instead, even though normally, the local consumers, (in this particular case), local female consumers.
They’ll enthusiastically go back, (to either) their jobs or place of business, and they’ll tell and text, close friends, co-workers, their employees, neighbors or in laws etc.
About the the local bakery, who sold them an Xtra large cup of, extremely great tasting gourmet coffee, which normally retails for somewhere between $4.79- $5.39 per cup.
But because, they were one of the first 25 (or X) number of local customers, who spent over $10 or X number of dollars. They only have to pay .$99 cents! Say what?
So Why Doesn’t Your Current Marketing Strategies And Or Tactics Consistently Generate A Ton Of Positive Word Or Mouth Or Mouse Buzz?
Next: In your not necessarily obvious, tangible and non tangible bundle of benefits.
2.) Two: This incredibly simple marketing ply, will definitely cause at least a percentage of those who hear about, to wanna checkout the bakery, correct? Absolutely. Especially those who absolutely love gourmet coffee or exotic tasting teas etc.
So the bakery will be generating, more first time and repeat customers, for literally pennies the dollar, correct? Absolutely.
3.) Three: And as a direct result, (by marketing extension), at least some of those first time and long term repeat customers, will also want to know how or where, they can purchase this extremely great tasting gourmet coffee, for both their home, job, place of business.
Or as gifts, to giveaway to their siblings, in laws, neighbors, co- workers and or employees etc. Right? So look at the incredible marketing leverage being generated, not to mention, the extremely positive, word of mouth or mouse buzz.
For both you and the bakery. There are no losers, correct?
So How Or Where Else Can You Consistently Generate Some Mass Viral Positive Exposure For Literally Pennies On The Dollar?
One incredibly simple, evergreen marketing strategy. Both on or offline, is to strategically partner with, non directly competing vendors. Especially those who have extremely active social media and sophisticated social media marketing expertise.
Say for example.(Please see the screenshot image below of an email message from my bud Linda Brenner, editor over at vervoe.com. They’re a hiring software company, with literally tons of expertise and real world experience.)
When it comes demonstrating exactly what cutting companies (like yours!) edge need to do or avoid doing, when it comes assessing the necessary skill sets, of potential employees and or associates.
How To Make Darn Sure Even Your Resourced Challenged Marketing Budget Can Help You Increase Profitability! Part Two
The main point being, when I strategically link to one of vervoe-s blog post, and send my blog post link over to Linda or one of her extremely capable associates. Guess what?
Just like she mentioned in the email message above. Vervoe will gladly share it all over their social media accounts. Which means, for the exact same amount of initial front end work.
(I or you!), get to 3-10 X our long term results! Say what? Here’s how and why. As some of you already know, only too well. My other bud Olivia Andres of radar.io fame.
Olivia or another staff member, will also gladly share my blog posts, all over their vast social media accounts, anytime I link to their blog post or publish one of their extremely informative guest blog post.
Again, this cross promotional arrangement, is mutually beneficial to both of us. Both of my aforementioned cross promotional partners, get free exposure to my steadily growing readership, correct? Absolutely.
And of course, I in return, get massive social media exposure to their steadily growing audiences as well.
Is Whatever You’re Currently Investing Your Time And Extremely Limited Financial Resources In Consistently Producing Residual Marketing Leverage?
Now I simply gotta ask you. How much faster, would your current or future growth be or become, if each time you linked to certain, non directly competing, cross promotional partners and they immediately shared your posts, with a vast social media network like the one above?
And remember, this is just a small sample of radar-s twitter accounts. This doesn’t include their constantly growing presence of FB, Linkedin or Instagram etc.
You decide, like the vast majority of your major competitors do. To simply try and accomplish everything, based on your current resources.
But you would be wise, to embrace, some type of joint venturing (JV’s), resource sharing arrangements. Because consistently doing so, helps increase profitability. Or at least, makes it 500% more likely. Don’t you agree?
Don’t Or Stop Trying To Be An Island And Going At It All Alone!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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