How To Make Darn Sure Even Your Resourced Challenged Marketing Budget Can Help You Increase Profitability!
Increase profitability. Those two words in some form or fashion is definitely what makes every entrepreneurial venture, whether it’s on or offline viable or not, correct? Absolutely.
In simple layman-s terms. Either you have more coming in than you do going out. Or the exact opposite is true. Correct?
And sadly because far too many, extremely hard working, semi cash strapped small business owners or service providers.
They primarily work in, not on their business or service. Which means, they’re merely, barely scratching the initial surface, of the true, long term, untapped marketing possibilities and or opportunities.
In some rare cases, being semi cash strapped or resource challenged, forces you and I to get creative with your current and future marketing options.
And you start to really take notice, of previously untapped or completely ignored, potential marketing and or promotional opportunities .Correct?
And not all, but certainly sometimes, it’s these previously ignored or completely overlooked, untapped marketing opportunities, which ultimately help you consistently make a ton more money, with a whole lot less work. As you’re about to discover.
Don’t Bother Trying To Create Or Over Load Yourself With Potential Revenue Generation Ideas!
Case in point. Let’s say your company, is one of the areas most popular and affordable exotic beverage distributorships. And several of the gourmet coffees and teas you specialize in are always in extremely high demand for both personal and corporate gifts.
This being the case, you’d really like to build an extremely loyal following, among various segments of your local community. Especially some extremely high profile entrepreneurs and or local females of affluence or of influence.
So initially here’s what you do to help rapidly get the word out. You reach out to a local, single location, non franchised bakery shop owner(s), where both you and several of your key colleagues have literally been doing business with for years.
You’ve purchased their great tasting goodies for your weekly morning meetings, company outings, (including retirement parties) and birthdays, wedding anniversaries and other popular social events etc.
So you’ve literally been on a first name basis with both the owners and their key management personnel. Here’s an incredibly simple marketing/promotional strategy, which is sure to help raise the bakeries local profile. Plus inexpensively introduce some of your very best tasting and s high end selling gourmet coffees and organic teas etc.
So Why In The World Shouldn’t You Inexpensively Leverage Positive Word Of Mouth And Mouse Buzz!
First of all what you’d like to do is set up a free monthly drawing display inside the bakery. And the giant punch bowl will direct the local customers, (especially) the avid gourmet coffee drinkers.
They will be instructed to fill out a simple index card and enter for their chance to win one twenty or X pound bag of gourmet coffee for the next six (or X) number of months. Which is an X dollar value. Say what?
And and at least two additional winners each month, will also, automatically win, 2nd and 3rd prizes worth X. The exact details will be fully revealed shortly in part two, okay.(Thanks for the marketing latitude.)
For now here’s the other way both you and the bakery owner(s) systematically get the word out in your local market for literally pennies on the dollar. After you find out from the bakery owner, (traditionally) what their slowest days of the week are both during the brutally cold winter and brutally hot summer months.
And on those days, throughout the entire year. You’ll gladly supply the owners with free twenty pound bags of gourmet coffees. And what you instruct them to do is allow their customers, to purchase, Xtra large cups of your extremely great tasting gourmet coffees and instead of paying $5.79 per cup.
They pay just .99 cents. Or X. Meaning some ridiculous low price. Say what? Think about their initial and future long term reaction,
With the Right Word Of Mouth And Mouse Marketing Strategies And Tactics You Simply Don’t Need An Outrageously Large Traditional Advertising Or Promotional Budget!
First after they get over their initial shock. You know they’ll be texting and calling any and everybody they know and work with, correct? Absolutely, and because the bakery is getting the gourmet coffee for free. Even though they don’t earn as much per cup, at .99 cents per cup.
They’ll still make out like bandits over time. Because those awesome savings on an Xtra large cup of coffee or tea during the brutally hot summer or or brutally cold winter months. Rest assured a certain percentage of those customers will not only return far more often, but consistently spend more, because they’re saving upfront on an Xtra large cup of great tasting coffee.
Which they’d normally expect to pay anywhere from $4.79-$5.79 per cup.
Plus you encourage the bakery owner(s), to ethically reward the first five local women per day who spend at least $15 dollars or more.
Unbeknownst to these local ladies who love extremely great tasting gourmet coffee. They get to purchase an Xtra large cup of your gourmet coffee for just .99 cents or X. Just your way of saying “Thank You!” for your business.
In the interest of both space and time. You’ll discover the remaining three marketing strategies, in part two. Okay?
Whose Says You Can’t Consistently Out Promote Your Major Competitors For Literally Pennies On The Dollar!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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