How To Inexpensively Put Your Branding Strategies And Tactics Into Marketing Overdrive!
So how would or does your ideal customer describe your particular brand? In other words what are they consistently saying about your business or service both on or offline?
And whatever they’re currently saying about your business or service. How much would it help if you proactively started implementing some proven branding strategies and tactics? Especially if they’re extremely low cost and are not terribly time consuming.
And you could implement them throughout your day without dramatically changing your current daily routine. Entrepreneur it’s almost as if you or your major competitors have discovered a previously untapped profit center, right?
And you are free to maximize your long term gross front and back end profits. This being the case “what” the heck are you waiting for?
Entrepreneur Now’s The Time For Some Common Sense Marketing Strategies And Tactics!
So as you systematically go about building your brand. Hopefully without going broke in the process. There are a bare bones minimum of five potentially profitable benefits for doing so.
And each of these potential benefits also overlap into other less publicized potential benefits as well. As you or your major competitors are about to discover.
1.) Potential benefit #one: The right or customized branding strategies and tactics let’s you or your major competitors inexpensively increase your target markets awareness of your businesses products or services. And inexpensively further your reach and influence.
2.) Potential benefit #two: And this positive word of mouth or mouse influence strategically leads to far more long term interest in your business or service.
Which definitely makes it a whole lot more likely you can form some potentially profitable JV (Joint Venture) revenue sharing arrangements.
3.) Potential benefit #three: And more targeted brand awareness is definitely the gateway to more front end engagement. Which is far more likely to lead to more back end conversions, agreed?
4.) Potential benefit #four: And every body knows the more first time customers your market tested branding strategies create. The more long term repeat customers and steady referrals you’ll profit from as well.
5.) Potential benefit #five: And the more long term repeat customer loyalty you or your major customers create. The more goodwill ambassadors you’ll have enthusiastically singing your praises both on or offline.
Repeat Customer Loyalty Is Not Only An Incredibly Valuable Marketing Asset To Have! (But It Also Inexpensively Opens The Door To A Constant Stream Of Low Sales Resistant Referrals!)
Ladies & gentlemen think about ‘what” typically tens to happen whenever an extremely close relative, friend, c0-worker or neighbor highly recommends a take your pick? A movie, a play, a brand of this or that. Or a service or particular realtor, daycare center, local restaurant, CPA, accountant, plumber, local DJ, financial or estate planner etc.
You and I usually give their respected opinion far more cred than a mere ad you come across on or offline, correct? So whenever business owners or service providers invest in smart branding strategies and tactics.
The benefits are potentially long term and relatively inexpensive. That’s why if they have a Facebook Fan page is usually pretty active. Because they periodically receive awesome reviews and other extremely positive comments.
You Definitely Don’t Need A Big Ad Budget In Order To Make A rather Big Splash In Your Particular Niche!
Case in point. Your women’s cosmetic distributorship business. Could find local companies which periodically sponsor local fashion shows. And allow every current or future model who participates in these shows.
Allow them to purchase one of your most popular mid level fragrances of their choice at your actual hard cost. Say what? And of course whenever they step out. Especially to a party, social function or go visit their sister(s) or mom or besties or female neighbors etc.
You know they’ll be drawing attention with one of your best smelling fragrances. Which they’ll be only too glad to brag where and “how” much they paid for, right?
And this where you or your major competitors make them aware of all they have to do is pass out your extremely time sensitive, two sided, market tested index cards.
And the moment their efforts generate 15 or X number of first time customers. You or your major competitors will gladly do at least two things. (In order to create a ton of positive, viral word of mouth and mouse buzz.)
1.) First: You’ll gladly refund what they paid to initially purchase your mid level perfume perfume at your actual hard cost. Say what?
2.) Two: If they prefer. You’ll gladly allow them to simply trade up and use the exact same amount they initially spent and allow them to purchase one of your lower higher end fragrances of their choice. (That’s not too complicated, right?)
So now at least some of these ladies decided to purchase a far more expensive fragrance of their choice. For literally a fraction of the usual retail price. And now they’re systematically helping you or your major competitors potentially bank account filling branding strategies and tactics, right?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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