So after you run your paid ad or series of paid ads. Be it on or offline.Typically what happens next? Huh? Meaning, how much, long term, positive word of mouth or mouse buzz, does your campaign typically generate? Bingo.
Typically, not even five minutes after you and I pay for a single or series of ads. The general public, has quickly forgot, both our company and our message.Bummer.Right? On the flip side of things.
Wanna discover, how to increase sales revenue, without directly exposing, your proven marketing/promotional secrets, to your major competitors? Sure, who isn’t up for that, correct?
However, please rest assured. In order for this to happen consistently. You’re going to have to be or become extremely hands on and pro-active. Meaning, you’re going to have to become far more laser focused, on how you advertise, market and promote, your extremely valuable products and services.
Because doing so, will definitely help, your long term, front and back end profits steadily go up. While simultaneously decreasing, your upfront, out of pocket cost. As you’re about to discover.
Are You Ready To Start Increasing Your Sales And Revenue Without Wasting A Ton Of Your Extremely Hard Earned Money On Outrageously Expensive Ads!
Case in point. Let’s say you’re one of the three senior marketing directors, for a fairly successful, retail furniture outlet. With two thriving local stores.
And possibly a third one to open, within the next 14 months or less. And even though, you do your fair share on and offline advertising. And you obviously generate some leads.Right?
And consistently convert a percentage of those leads, into (all important!) first time customers. Still, as you review your ongoing costs.You can’t help but notice, typically, you’re investing, anywhere from $125 – $475 per lead or more.Ouch.
And this all too grim reality is what has inspired you, to at least consider some type of non traditional, marketing and or promotional alternatives.Which is why, you’ve seriously considered, at least testing, this particular marketing strategy.
You look around, and find, (initially anyway), at least two, local and extremely reputable upholstery cleaning service providers.Why you so skeptically ask? There are at least three major, potentially profitable reasons why.
1.) Major potentially profitable reason # one: The upholstery cleaning service providers, have already identified, individuals or couples, who have furniture. Be it in their place of business or home. Which they value enough, to want to have it periodically cleaned, correct? Absolutely.
So you don’t have to -consistently- invest, on the initial front end of your sales funnel, nearly as much as you normally would, in order to identify, a potential prospect.
You can JV (joint venture) with these profit seeking service providers. And offer to help grow their business, in at least a couple of strategic ways.
Your Advertising Or Promotional Dollars Can And Should Do More Than Just Buy Temporary Exposure!
2.) Major potentially profitable reason # two: You could offer to fund, fully or partially, the upholstery cleaners, first time customers, by funding an extremely time sensitive, two for one,or half off sales price special.
Meaning, if the customers agree to having at least X amount of pieces cleaned.You could pay the upholstery cleaners actual hard cost. And explain to them, the exposure to their customers, friends, family members, neighbors, co-workers or employees etc.
Will definitely generate new business, and ongoing referrals, on the back end of their sales funnel, right? And this cost of anywhere from $60-$100 dollars. Is actually a rather inexpensive way, for you to lead generate as well.
3.) Major potentially profitable reason # three: You could also allow, the upholstery cleaners, to give away, as an additional incentive bonus. An ethical bribe if you will. Worth X.
They could offer, one of your, first time customer only.Extremely time sensitive gift certificates, to their customers, who agree to purchase X number of pieces cleaned, by a certain date.
And you definitely know the profit generating routine from here, correct? Meaning. They get to join your opt in email/mobile marketing list, for a chance to win, a $5,000 or X dollar, Master Bedroom Suite. And just for dragging a friend with them to your store, whose at least 18.
Before the expiration date on your gift certificate expires.They save an additional X% off any purchase. With absolutely no minimum purchase requirements necessary!
In part two, you’ll discover, at least three more, potentially profitable marketing strategies.Which will definitely reveal. How to increase sales revenue.Without exposing your proven marketing secrets to your major competitors. Okay? See you in just a little bit in part two.
Are You Finally Ready To take Your Business Or Service To The Very Next Level Or Two!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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