How To Increase Sales And Profits Right Under Your Major Competitors Nose!
So have you ever noticed, what tends to happen within your industry, when some of your less successful competitors discover some of your most profitable, paid advertising strategies and or promotions?
Exactly. Sooner or later, you start noticing more and more knockoff approaches, right? 😀
Some of your competitors conclude, why bother trying to re-invent the wheel, when you or someone else has already done must of the major lifting. 😀
On the other hand, if you’ve ever wondered, how to increase sales and profits, right under your major competitors nose.
Then you’ll absolutely love this particular blog post. Because it’s definitely going to reveal, not only how you can and definitely should, consistently consider doing so.
But how you and or your major competitors can systematically go about doing so, for a fraction of the traditional, upfront cost. Sound good?
Wanna Know How To Increase Sales And Profits Right Under Your Competitors Nose?
So remember how excited you were, when you first got promoted to senior marketing director, of this rather prestigious beverage distributorship?
After all, your company not only sells, a ton of some great tasting, gourmet coffees, teas, cocoas and lemonades,but also some extremely popular high end wines and champagnes as well.
Only now, after you’ve become totally familiar with your major competitors, and your all too typical advertising and or promotional methods.
You’re really starting to appreciate, just how outrageously expensive, these dismally performing, traditional advertising and or promotional strategies are.
And even though you’re definitely open to at least testing some potentially viable, marketing and or advertising alternatives.
As of yet, nothing really seems to jump out at you.
How To Inexpensively Boost Your Sales And Profits While Your Main Competitors Watch Their Cost Constantly Rise!
At least nothing did, until your office had a great tasting catered lunch event, featuring some really great tasting food. 😀
While you and your colleagues were busy stuffing your faces, and taking pictures and shooting some memorable videos, and posting them all over social media. 😀
Then what really sparked your creative marketing juices into overdrive, was when a colleague proposed a toast. Say what? 😀
Then marketing lightening struck. Other businesses will pretty much be doing the same exact things throughout the year, will they not?
So you approach the caterer, with the following proposition. Actually, you’d like to inexpensively test at least three potential marketing strategies, which will definitely help both of you build some long term goodwill.
Wanna Know How To Increase Sales And Profits Plus Help Another Non Directly Competing Vendor?
First of all, since you already know, your ideal -small business/service provider- customer, has a total lifetime customer value metric, of somewhere between $2,500- $3,700 dollars, over the next five to seven year period.
You suggest to the caterer, to immediately contact all of their leads, especially the bigger local companies, with a bare bones minimum of 20 employees/associates or more.
And offer them a savings of $150 (or X dollars) off, if they place an order within the next ten (or X) number of days or less!
Because in reality, your firm will be reimbursing the catering business, the $150 (or X amount of) dollars! 😀 Just consider it part of your reduced lead generation costs. 😀
Who Would Ever Suspect Such A Simple Business Strategy To Increase Sales And Profits Could And Would Be So Profitable!
Plus unbeknownst to all the businesses and service providers which place an order, before the deadline, who have at least 20 employees or more.
You will provide the caterer with a free bottle of your best selling champagne, to give to the owners.
This little surprise strategy, should definitely create some positive word of mouth and buzz for both of you, correct?
And generate a few mentions on social media as well.Right? 😀 Plus, you will also allow the owners of the business, to purchase any initial 20 lb. bag of one of your best tasting gourmet coffees or teas of their choice.At your actual cost.
Keep Applying These relatively Low Cost Creative Sales Tips And Watch Your Long Term Profits Continually Soar!
This way, you know without a doubt, at least some of them will become regular repeat, long term customers, right? For sure.
And once the employees and or associates get exposed to it. Well, you know what to expect going forward, right? Bingo! 😀
You’ll definitely get some positive word of mouth and mouse referral business. For literally pennies on the dollar.
In part two, you will discover at least three more pro-active marketing strategies and or tactics, which will definitely demonstrate how to increase sales and profits, right under your major competitors nose.
So see you in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
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