How to improve retail sales on a shoestring budget
So you really wanna know how to improve retail sales, even on a shoestring budget? It’s not hard, but you’re definitely going to need to be consistent.
Especially when it comes to out promoting your bigger (better) capitalized major competitors. Lots of times, it’s not just about who has the most money to throw at various outrageously expensive traditional advertising mediums, such as local radio & TV ads.
Believe it not, even during the height of the worst type of prolonged recessions, your best customers and clients, can’t and will not resist, a bargain! So as long as you provide value, they’ll support you or your major competitors.
How To Improve Retail Sales For Less!
Let’s talk about five incredibly simple ways to increase your retail sales, especially if money & other resources are extremely tight. You definitely need to think (just a little) outside the box! Because most of your major competitors don’t!
You’d be amazed at just how much a little marketing creativity can dramatically improve your bottom line. For ex; suppose your business is currently located inside an extremely popular mall.
You could inexpensively test creating a sort of cross promotion marketing syndication with say 20-40 (non competing) stores to start. And observe some of the really fun stuff you could do!
How To Improve Retail Sales Even On A Shoestring Budget!
(Introducing Five Incredibly Simple Retail Marketing Strategies You Can Use To Improve Sales Right Now!)
First of all, make it your business to always capture your on or offline visitors and buyers contact information. In other words (entrepreneur), always build your list!
That way, you can send some really cool (and totally) unexpected “thank you” notes! Your best customers and clients almost never receive them!
Constantly improving your customer service, is an incredibly simple, low cost proven way to increase your retail sales. That said, take a look at these five incredibly simple retail marketing strategies.
1.) Retail marketing strategy # one: Create periodic ” VIP or preferred customer” after hour shows! Only available to your email subscribers! Offer some of your best most popular closeout merchandise to your “preferred customers” via special email alert notices. And let them have a first look, before you make the merchandise available to the general public!
2.) Retail marketing strategy # two: Create a VIP “Birthday club”, and each month you choose one grand prize winner and they get a special 20% (or X %) off their next three purchases, from ever vendor in your syndication! Just think of all the powerful, positive free word of mouth buzz this type of marketing strategy will have, when other local potential customers see your positive reviews on theirs friends social media sites like Facebook.
3.) Retail marketing strategy # three: Create special “Deal of the day” special offers, only available to customers that spend over X amount of dollars.And it can be used in any store that’s a part of your cross promotion syndication. But it has to be used that day only!
4.) Retail marketing strategy # four: Also create special ” VIP Double your savings” coupons. Any time your customers spend over X amount of dollars they get to reach into a special grab.
And include at least two special “VIP double your savings” coupons in your grab bag. Whenever your customers spend x amount o dollars, they get to reach into your grab bag. And every store that’s a member of your cross promotion syndication, will include various discount coupon offer inside everyone else’s grab bag.
5.) Retail marketing strategy # five: And finally.. Nothing gets your best customers and clients attention like “stocking stuffers.” Just strategically place them near your cash registers around the major holiday, especially Christmas and New years!
Make sure you’ve got lots of them and that the discounts are just plain super and watch your best customers and clients do the rest! And that’s how to improve retail sales even on a shoestring budget!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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