How To Grow Your Small Business Like You Have Extremely Deep Corporate Pockets!Part Two

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How To Grow Your Small Business Like You Have Extremely Deep Corporate Pockets!Part Two

So did you happen to notice in part one of this ongoing series, discovering how to grow your small business and or service, whether you have direct and or indirect access to huge corporate money or not.

It really doesn’t matter so much, provided, you’re willing to consistently implement, some proven, small business marketing strategies and or tactics.

Don’t you agree? Great. In part two of this series you will be highly encouraged, to look even further under the hood, in order to discover even more proven ways, to inexpensively grow your semi cash strapped small business and or service.Okay?

This Is How And Where An Extremely Well Implemented Brand Awareness Campaign Can And Will Make All Of The Difference!

Quickly picking up where part one left off.As you recall, your single location jewelry store outlet, approached, an upscale, local hair and nail salon owner.

And you successfully negotiated,(within a reasonable amount of time), for the three of you to form, a mutually beneficial strategic alliance arrangement of some kind.

And as you also recall. Here’s a quick recap, of the upscale, (Mom & pop) hair salon owners typical numbers.

And the same and or very similar numbers, apply to the upscale nail salon owner(s) as well.

Since the hair stylist currently has, a grand total of six extremely active chairs in her shop. Including hers BTW.

And on average, (six days a week.) Both she and her professionally trained stylist, each service about 12 clients a day.

Which (of course works out to) the entire shop, servicing about 72 clients per day.Which equates to 432 clients per every six day work week,right? (6 x 12 = 72 x 6 = 432 local clients served, per every six day work week.) You got those numbers as well, right?

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Now then. Since both extremely well respected establishments, average about 432 clients, per every six day work week. And since both establishments, (on average) are open, at least 50 weeks per year.

And they’re typically closed, at least two weeks out of the year. Let’s really have a much closer look at these front end numbers.

And see just how much untapped marketing potential, is (for whatever reasons) still being totally ignored.(But hopefully not for much longer.)

First of all, here is an incredibly brain dead simple marketing strategy, you can and most definitely should, have both salon owners and their professionally trained staff, inexpensively test.

Remember, (if nothing else), both the owners and all the stylist, will already be wearing, a pair off your absolutely beautiful, $450 dollar a pair, diamond studded earrings.

And they only paid your actual cost, of $200 dollars. Or X.Right?

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Plus don’t forget, at least half of the stylist, (in both shops mind you), along with the owners, are also sporting one of your very best, (extremely eye catching), diamond studded necklaces, which normally retails for at least $1,500 dollars.Or X.

And of course, since they purchased it at your actual hard cost of, (anywhere) from $650- $900 dollars.

Which means, you know they will constantly be sharing, (both) pictures and videos, all over their social media accounts, right?

Simply because they were smart enough, to only join, (but remain an active subscriber) to your VIP opt in email/mobile marketing list.All that said. Here’s your marketing proposal.

Every customer/client, who sits in their chair, both the owners (of both shops), along with the stylist.They’ll make the following, upsell/add on sale offer.

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And the “OTO”, (One Time Only) offer is for that day only. If they upgrade to another service the salons provides, not only will they receive an X% incentive discount.

But they’ll also receive an extremely time sensitive business card offer, from your designer jewelry store.

Where as long as they come in, before the hand written date on the back of the business and or index card expires.They automatically save 25 (or X%) off any one purchase up to $500 dollars. However, simply for dragging a friend with them, whose at least 18.

They can purchase any one piece of jewelry, up to $1,500 dollars,(or X) at your actual cost.Say what?

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Let’s say (on average), about 30% of those 432 customers per week, decide to take (both) the salon and nail owners, and you up on your extremely time sensitive offer.(Remember to multiply the 432 weekly customers, times two in order to account for both salons!)

Meaning, of the 432 local women, per salon (who are offered) this extremely time sensitive upsell offer. About 129 of them, say yes. (432 x.30% = 129.6, rounded off to 129 for ease of calculations.)

So they not only end up spending, a few more dollars in both salons, for an additional service, they save money on. And they at some point, (were probably) gonna have done anyway, right?

But they also received an additional, extremely time sensitive savings incentive offer, from your retail jewelry store as well.

And let’s say at least half of these 129 local women, decided to drag a friend with them, whose at least 18, to your store.

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Which means, an additional 64 local individuals, not only get brought directly to you, for literally pennies on the dollar, correct? But at least 40% of them, (or ) 25 of them, will be ethically bribed, to make a “OTO.” (129 x .40% = 25)

They get to take advantage of your one time only offer, before they leave the store, and for doing so, they save X% off their total purchase.Provided, (of course),they join your VIP opt in email/mobile marketing list.

Can you say kaching? In part three, you’ll definitely discover, at least three more proven ways, you can leverage, these incredibly simple marketing strategies and or tactics.Okay?

For now, are you starting to better appreciate, how to grow your small business and or service, even without extremely deep, corporate pockets! I sincerely hope so.

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!