How To Grow Your Small Business Even During A Nagging Recession!Part Two

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How To Grow Your Small Business Even During A Nagging Recession!Part Two

So hopefully after reading part one of this ongoing series, you can now, much better appreciate, how to grow your small business and or service, even in the face of a prolonged, nagging recession.

BTW, have you noticed, what tends to happen to prices, when semi liquid, semi cash strapped small business owners and or service providers, are faced with steadily dwindling revenues?

That’s correct. Inevitably, they start trimming here and there.

And before you know it, (if they’re not) extremely careful, and have developed some extremely viable marketing alternatives.

If not. You guessed it.They find themselves, hopelessly locked, in some sort of perpetual price wars.

Which rarely if ever, do they whined up winning. The remainder of this particular post, is dedicated to this not ultimately being your entrepreneurial fate.

Wanna Know How To Build A Strong Brand Identity?

Quickly picking up where part one left off. As you recall. The extremely marketing savvy retail jeweler.

They decided to initially target the owner(s), of the fashion show events, which the retail jeweler,periodically co-hosts events with, about once every 90 days or so.

And their primary reasons for doing so, is because of the potential long term marketing leverage, they can strategically generate, for literally pennies on the dollar.

Which brings you to the very next critically important leg, of their long term marketing strategy.

It’s A Whole Lot Easier To Go About Creating A Brand For Yourself When You make Over Serving Your Target Audience Job One!

Case in point. Since the experienced fashion show promoters, (on average), have about twenty local models.

Who themselves, more than likely, also have extremely active, and constantly growing followers, on their individual social media accounts, correct? Think about the long term marketing possibilities there alone.

These twenty, local ladies, who wear the clothes provided to them, by the fashion show promoters.

(And of course, the fashion show promoters, get their clothes, from local or district, women-s clothing store boutiques and or outlets.)

This Is How And Where You Can And Definitely Should Create Some Extremely Strong Brand Identity!

Now all twenty of them, will be enthusiastically sporting, some incredibly beautiful, diamond studded earrings, courtesy of the extremely marketing savvy retail jeweler.

And these earrings, which normally retail for at least $450 dollars a pair.Or X.

However, simply for joining the jewelers, VIP opt in email/mobile marketing list.

These semi high profile local models can purchase them for just $200 dollars a pair. Or X. But if (for whatever reasons), they don’t want to join the jewelers VIP opt in email/mobile marketing list.

They can still purchase a pair, but non subscribers, only save 15% off. (Which means, if they really want the extremely eye catching earrings and save at least 50% off.

They probably need to join the jewelers list, correct? For sure.

Let Your Natural Creativity In Marketing Come To Light!

But here’s the main point. For a mere $4,000 (or X thousand) dollar front end investment.(20 lady models x $200 dollar investment each = $4,000 dollar total front end investment.And definitely well worth it.)

Now think about the long term, positive, viral word of mouth and mouse affect, of this one time investment.

These twenty ladies, who model (either) full or part time. And they generate massive exposure, both on and off of social media.Correct?

So whether they’re on or off camera. The fact they are photogenic, means practically every time, they’re on camera, either doing their own Facebook Lives or shooting their own promotional videos, for their youtube channel etc.

Are You Starting To Appreciate How The Right Marketing Exposure can And Definitely Will Make All Of The Difference!

And they’re wearing some of the jewelers best looking bling. Sooner or later, part of those ladies, personal or professional inner circle, will definitely want to purchase some extremely good looking jewelry too.Right?

Hopefully this two part mini series, has at least partially opened your eyes, to how to grow your business and or service, even in the face of a nagging local recession. Any questions?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please share this post on your favorite social media sites or tweet this.Thanks!

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help you increase your gross profits by as much as 25% in the next 90 days or less.

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