How To Grow Your Small Business Even During A Nagging Recession!
So who doesn’t want to discover, how to grow your small business and or service, even during a prolonged, nagging recession?
Unfortunately you can’t see my hand, but it’s raised as well.
Now obviously, if you have access to, enough corporate backing.
You will definitely be able to continuously use practically, any form of outrageously expensive, dismally performing, traditional advertising and or promotional methods you like. Right?
But for the rest of us mere mortals. Simply throwing a ton of cash around, while receiving very little, (if any) meaningful return on the dollars, is not a viable, long term option. Now is it?
On the the other hand.What if you could strategically go about, steadily increasing both your long term, (viral reach), without being overly concerned, because locally, there’s a mild, to severe recession going on?
Sound like something you’d definitely like to know more about or what?
So Are You Finally Ready To Discover At Least Some Of The Skills Needed To Run A Business Successfully?
Let’s initially try this approach. You run and or help arrange extremely high end fashion shows. And because you’re very successful at doing so.
You’re constantly, (directly) and indirectly contacted, by several non directly competing vendors, (primarily) from both the clothing and the designer retail jewelry industry.
And some of the major photography studious, who not only want to do photo shoots with some of the hottest local models in town!
But the mega exposure your events produce as well. Makes it well worth all the aforementioned vendors while.
Watch how this particular, extremely marketing savvy, retail jeweler, does some fancy stepping, and manages to not only lower, their traditional, upfront out of pocket costs, but generate some massive, viral, positive word of mouth and mouse exposure, while doing so.
Wanna Know How To Develop Entrepreneurial Skills Which Actually Pay Off?
First of all. Instead of this extremely marketing savvy retail jeweler, paying normal retail rates, to rent two rather large size ball room type halls, from a local, non franchised, Mom & pop style motel owner.
They at least attempt to do the following first.Since each room will easily hold about 400-500 locals.
And they normally retail for $450 -$750 dollars each. The jeweler offers the owners wife, a beautiful, (extremely eye catching), diamond studded necklace, which normally retails for at least $1,100 dollars. Say what?
When in reality, their actual hard cost, is just over $675 dollars.Thus, basically saving them a mere $225 dollars. ($900 – $675 = $225 dollars in actual cash savings.
These Are Most Definitely The Types Of Entrepreneurial Skills You Need To Develop!
Next, they approach the owners of the fashion show itself.Not only will the provide each owner of the fashion show, (who of course) joins their VIP opt in email/mobile marketing list, with $1,500 dollar, diamond studded necklaces at their actual hard cost. Say what?
Think about what an incredibly smart, and fairly inexpensive strategy this is, to generate some continuous,long term, viral word of mouth and mouse buzz. Both on and off of social media.
Because those fashion show event/self promoters. They’re constantly seeking, some form of, (potentially profitable), on or off camera publicity, are they not? For sure.
(Extremely important note: And at least some of the more marketing savvy ones, will most definitely have, state of the art WordPress blogs, which they can and will, frequently post, both pictures and video clips, of them wearing, (either) your or one of your major competitors, extremely eye catching, designer jewelry.)
Are You Definitely Starting To Appreciate Why Developing And Refining Certain Entrepreneurial Skills And Characteristics Are Simply A Must!
They already know, which local PR (Public Relation) firms, who can get their pictures in the most influential, local newspapers, and or which firms, can get them extremely high profile. local prime time TV and or radio or local exposure. Right?
And each time, they either appear on the local news,(promoting one of their local events), and or appear in the business section, of one of the most highly circulated newspapers and or local business publications etc.
Guess whose, extremely eye catching necklace or designer earrings, they’ll proudly be wearing? That’s right! Plus, they have high income earning female co-workers and neighbors, some of whom definitely love extremely great looking bling too, do they not? For sure.
And Please Don’t Discount The Long Term Importance Of You Initially Developing And Nurturing The Necessary Management Skills Which Are Of Vital Importance!
They have various vendors, who if they themselves, don’t necessarily love wearing, extremely eye catching designer jewelry.
Chances are extremely good, there is both a male or female in their life, who does, correct?
Are you starting to appreciate how the jeweler, (can) and most definitely should, leverage the fashion show owners, personal and professional network, for literally pennies on the dollar? Say yes.
And of course, it really helps, if the fashion show owners, have an extremely active, state of the art, WordPress e-commerce site and or an extremely active blog.
This Is Just Some Of What Makes A Good Marketer!
Because as the owners frequently post their fresh video or fashion blog related content to it. Any time the owners themselves, do videos, to be posted, first on their youtube channel, then later, both on their social media accounts and their blog.
Guess whose extremely eye catching bling, they’ll be wearing? You so got that right. In part two, you’ll definitely dive even deeper under the hood, okay?
Until then.Hopefully you can now better appreciate, how to grow your business and or service, even during a nagging local recession. Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter.Let’s get connected asap!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
