How To Grow A Business Without Major Corporate Backing!
Right about now, you’re probably wondering, how to grow a business and or service, to any measurable degree.
If you don’t have direct or indirect access, to some type of corporate backing, correct? Granted, on the surface.
And without having any type of access, to some reliable, battlefield tested, marketing strategies and or tactics.
The aforementioned, probably sounds a little pie in the sky type of hyperbolic, does it not? Fair enough. However, for just a brief moment.
Temporarily suspend your completely understandable skepticism, until after you’ve had a chance, (to initially) read and re-read this particular post.Okay?
Then after doing so, you’ll definitely be in a much better position, to decide if the potential marketing and or promotional strategies, you’re being exposed to. Are worth pursuing or not.Fair enough?
Whose Says Just Because You Don’t Currently Have Major Corporate Backing You Have To Constantly Struggle To Grow Your Business And Or Service?
You certainly can decide, (for whatever reasons), to make systematically growing your business, far harder than it needs to be.
Or you can finally decide, to make it easy on yourself. By first investing the time and necessary resources, in order to develop into a much more savvy marketer and or promoter.
And start becoming, aware, of how to grow a business and or service, literally from scratch, if need be.Huh?
Say for example. For the last 15 plus years your residential real estate brokerage business.
Which specializes in listing and selling, primarily upscale single family homes, condos and or townhouses etc.
In the $500,000 dollar and up range. And typically, your front end sales commissions for doing so are as follows.
So Whether You Earn Half Or Your Full Commission! (You’re Definitely Doing Okay!)
If you handle the entire transaction, from star to finish,totally on your own. You’ll typically earn the entire 6% commission, of the final sales price of X.
But if you co-broker the sale, with another agent or brokerage firm. Then you typically earn half or 3% of the final sales price.
So on your all too typical, $500,000 dollar sale. You’ll either earn $15,000 or $30,000 dollars, in front end commissions. ($500,000 x .03% in commissions = a $15,000 dollar gross front end commission.
And your typical 6% gross front end commission = a $30,000 dollar front end commission. ($500,000 x .06% = $30,000 dollars.)
You Definitely Want To Make It a Habit To Invest Part Of Your Proceed Back Into Further Growing Your Business And Or Service!
And based on those types of paydays. Even after all you pay all of your relevant, taxes, fees and other typical charges and or expenses.
You still do okay, correct? For sure. This being the case.Since you’re one of the top five recognized, female real estate brokers in your immediate area.
And you’d definitely like, to start adding more affluent, male clientele to your mix. Here’s one of the first, semi low cost marketing strategies, you’ll initially test.
You Definitely Don’t Need To Consistently Hit Home Runs With Any Type Of Battlefield Tested Marketing Strategies And Or Tactics!
(Extremely important note:Actually, there are four separate marketing strategies and or tactics, you’ll initially, inexpensively test.(You’ll discover the remaining three strategies in part two and beyond, okay? Thanks!)
In order for you to discover, (which), if any, ultimately lead to you either: Consistently generating, some bankable listings and or ultimate sales, of your typical type of transaction.
Because remember. Your typical sale, of a half a million dollar property, is normally worth, anywhere between $15,000 -$30,000 dollars, in front end sales commissions alone.)
This Is How And Why Power Networking 101 Is So Potentially Profitable! (Especially Long Term!)
Since your personal, local Rolodex, is literally filled, with tons of other, non directly competing vendors/entrepreneurs.
And since you’re aggressively, targeting, local affluent men.
Which of course, also means, (by extension), both their personal and professional inner circles as well.Right? Absolutely.
Which means, you need to target a local, non directly competing entrepreneur/vendor, who practically services this particular target market, on a daily basis.
So you reach out, to one of your top, JV (joint venture/ cross promotional partners.
Who owns a very successful, non franchised, single location auto mechanics repair shop.Which specializes, in both foreign and domestic auto repair problems.
You’ll Definitely Be Surprised How Deep The Roots Of Your Power Network Actually Goes!
And you propose they sponsor a free drawing. Which you of course, will gladly sponsor, (pay for), either 80-100% of the entire initial cost.
(See the sample lead capture below,which either you, (yours truly), and or one of your qualified staff creates for them.
Right after they create their paid account, with Aweber, and or the reputable, paid email service provider, of your choice.)
How To Grow A Business Without Major Corporate Backing!
Whose Says Potentially Profitable List Building Free Drawings And Or Contests Are Way Too Old School To Still Be Effective?
Nonsense. Anyway.The short of this particular strategy is simply this. The auto repair business, will start periodically holding free drawings.
Of course you’ll not only put in this particular case, the entire $1,000 (or X) amount of dollars to initially fund the free drawing and or contest etc.
But if need be. You’ll also, pay the monthly cost, of the paid email service provider. So this particular JV/cross promotional partner, can start systematically exposing, their audience to your current listings.
You Can Definitely Strategically Leverage The Internet Without Initially Having A State Of The Art Website And Or Blog Of Any Kind!
Chances are, the auto repair shop owner(s), (like 50%) of all small business owners and or service providers in America. Still don’t have any type of online presence.Say what?
Let alone, have a state of the art WordPress website and or blog.All the runner ups, will (of course) receive, some type of extremely time sensitive, discount offer from the auto repair shop owner(s.)
Plus, periodically receive, some extremely time sensitive email alerts from the mechanics, promoting your current listings.
And they will also be made aware. Any properties they list with you.Provided, they remain one of your, VIP opt in email/mobile marketing lists.
You will provide them with a set discount fee of 3 (or X%) for your services.No matter how expensive their particular home or rental income is.Say what?
That one, incredibly simple, marketing strategy alone, should consistently generate a ton of, some social media marketing buzz alone.Don’t you agree?
You’ll discover their other three, potential marketing strategies in part two and beyond, okay? For now.
This Is How You Easily Get An Initial Jump And Keep Your Distinct Edge Over Your Other Local Major Competitors!
Hopefully now, you can much better appreciate, how to grow a business and or service.Without any major corporate backing. Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this post on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered with either twitter and or Linkedin,and you’re ready to start power networking.Let’s get connected now!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross front or back end profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
