How To Get What You Want From What You Already Have! Part Two
So quickly picking up where part one of this potentially profitable series left off. Entrepreneur as you recall. You were in the process of “discovering” how to get what you want” from what you already have.
And really doesn’t matter to the other party. Whether you and I are so called recognized experts or not. Provided they’re totally satisfied with the ultimate results. And it’s all legal and morally ethical in your particular part of the world.
Which means (ladies & gentlemen!) you officially have permission from the universe to be as creative as the situation warrants. And you can stop constantly selling yourself, your abilities and your overall marketing/promotional creativity short. (Don’t you suddenly feel a whole lot better about the future untapped marketing possibilities?)If not, you definitely should….
Ladies And Gentlemen The Potential Hidden Money Making Possibilities In These Types Of Strategies And Situations Are Truly Mind Boggling! (And Then Some!)
Case in point. Recently while watching the replay of an extremely high-end Mastermind conference on marketing and selling. During one of the open mike, rapid fire “hot seat” segments.
A lady who sells extremely high end gemstones and other extremely high priced designer jewelry. Asked both the legendary keynote speaker, as well as her fellow attendees.
“How” she might successfully approach a local, high end car dealership. And barter either leasing or purchasing either new or slightly used car. And offer her gemstones. Either in a straight up dollar for dollar trade. Or for X amount of credit. Either towards the downpayment or the final sales price.
And right on the spot. The legendary keynote speaker offered her a fair market, dollar for dollar trade. She could record their one on one consulting sessions. Which he routinely gets paid X per hour for. I exchange for some extremely high end designer gemstones. Which he would get for his wife.
And just as an additional potential sweetener. She could also have 100%, future resell rights of the sessions. And keep all of the money she generated. (Provided she also included a video testimonial.) He of course wants all the additional free, positive word of mouth and mouse marketing exposure.
Because you know, she’ll walk away from those sessions, with at least 1-5 potentially profitable strategies she can ultimately benefit from. (Are your creative marketing juices starting to flow?)
Ladies And Gentlemen whatever You Do! (Please Don’t Get Sucked Into The One And Done Approach To Proactively Marketing Your Extremely Valuable Products Or Services!
In other words, (don’t or stop!) selling yourself, your abilities and or long term marketing possibilities short. Quickly getting back to this legendary -direct response marketing- keynote speaker.
What “if’ the organization or association which invited him to their annual mastermind event. Not only paid his first class air fare and four or five star hotel and car rental fees etc.
What if they offered him 50,000 or X number frequent flyer mile credits. In exchange for him doing X minute private group coaching sessions. And they also get to record them. And provided at least X number of their members provide video testimonials. Which they upload to YouTube or Vimeo. Or both. They also get 100% resell rights to the material They could either give them away, as free ‘fast action bonuses’ worth X.
For every future attendee to their extremely high-end mastermind events. Or they could sell them at a discount or package them with other informational products or services. And get to keep 100% of any and all front revenue they generate. And the extremely marketing savvy legendary keynote speaker will gladly pocket 100% of any of the long term back end revenue generated.
From all of the massive free back end exposure. And quickly get back to the extremely marketing savvy tennis instructor example. (In order to wrap this series up.) What “if” a successful CPA has a used Lexus or used SUV they barely drive. An they offer to let the tennis instructor use it X number of months. In exchange for X number of hours, one on one instruction.
Either for themselves, a spouse, sibling, kid or whomever. In fact, ‘what if” the extremely marketing savvy tennis instructor does it. So their spouse, live in significant other or sibling can drive the car.
Or to take things even further. What if after securing the car or SUV. The extremely marketing savvy tennis instructor did this?…. Hm….? Please stay tuned. Any further questions about how to get what you want from ‘what” you already have? Direct or indirect access to!
The Marketing And Or Promotional Possibilities Can Get Pretty Interesting! (Don’t You Agree?)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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