How To Get The Word Out About Your Business Or Service!
(Even Or Especially When You’re Simply Not That Social Media Marketing Savvy Just Yet!)
Can anybody deny the type of evergreen, raw enthusiasm, whenever an iconic brand like Apple is scheduled to release the next big thing? The faithful literally line up around the block, in order to spend their extremely hard earned money, do they not?
So the $64,000 dollar question begs asking, does it not? Which is how to get the word out about your business or service?
(Especially when or if you and I are simply not that social media marketing savvy just yet?) Obviously if your corporate pockets as well as your major connections are extremely deep. You’ll be able to orchestrate an extremely savvy social media marketing campaign of some kind, correct?
And you include some much needed anticipation from some of your top JV (Joint Venture) revenue sharing and or top cross promotional partners etc.
And your launch or whatever type of promotional event you’re planning. The odds are pretty darn good it will be successful, agreed? But “what” about the rest of us?
Entrepreneur What Proven Marketing Or Promotional Strategies And Or Tactics Are You At Least Inexpensively Testing In Order To Dramatically Improve Your Social Media Awareness?
Consider the following, all too common untapped marketing opportunity. Let’s say a major iconic brand announces all over social media. They are about to unveil their latest new techie thingy.
And their biggest fans and supporters literally start lining up around the block a day or two ahead of this much anticipated type of event in their local area. Of course both the local and possibly national news outlets want to mention or possibly feature the steadily unfolding event, correct?
As well as some of the major influencers and or major social media agencies. But since this particular event is happening in your hometown. “How” in the heck does your non franchised, single location retail appliance center figure in the mix?
Or “how” does your single location, non franchised mom & pop gourmet coffee shop strategically leverage this type of event into a major long term cash cow? Two excellent creative mind expanding questions for sure.
Let’s take them one at a time.
Isn’t It Great You Or Your Major Competitors At Least Have The Opportunity To Leverage These Periodic Mega Media Generating Events Into Some Long Term Repeat Sale Cash Cows?
So picture this. The local faithful are literally lined up around the block. Waiting patiently for store X to open. So they can spend a ton of their extremely hard money or product or service X.
Nothing really new or totally unexpected there, correct? However, “what” if it happens to get a little cool heading into the early evening as well as early morning. When suddenly out of the blue. You and or one or two of your key employees.
Show up in your portable gourmet coffee shop on wheels. (Even if it’s only rented for the next 4-6 or X amount of hours only.) But you start serving the crowd, free Xtra large “Big Gulp” cups of either:
You’re extremely great tasting gourmet coffee or cocoa. Mind you, no one knew or expected this extremely kind gesture. And typically your incredibly popular, Xtra large plastic “Big Gulp” cups of whatever.
Usually retail for $9.99 cents per cup or X. The faithful are initially getting exposed for free. Plus you make them aware. Going forward, simply by bringing the cup back with them to your gourmet coffee shop each time.
They only pay $2.99 or X for the exact same Xtra large “Big Gulp” cup of whatever.
Going Forward Don’t You Dare Keep Neglecting And Or Ignoring The Long Term Effect Of Strategically Working Your Or Other Non Directly Competing Vendors Back End!
First of all. Think about the overall long term marketing exposure of this rather savvy front end marketing strategy and tactic. You know at least some of the faithful will immediately start bombarding their social media accounts, with both selfies as well as some really cool videos, right?
And they’ll constantly be bragging like crazy. To all of their followers and contacts. Showing off and telling stories about your incredibly kind, (not to mention!) extremely shrewd marketing gesture.
Plus, you’ll also be providing a ton of your extremely great tasting gourmet pastries, donuts, bagels, bagels w/cream cheese. Plus some of your great tasting muffins and cookies for free as well. (Say what?)
And you can also make them aware. Every person who joins your opt in email list that day. They’ll get weekly special promotions. All of the non subscribers will definitely not be able to take advantage of. Where they get 15-25% off their total order. (And more under certain circumstances.)
Which is based on an upward sliding scale. Meaning the more they spend the more they can save. And special discounts for individual or business birth dates etc.
Entrepreneur are you still at all confused about how to get the word out about your business or service? For literally pennies on the dollar I sincerely hope not.
Coming up very shortly in part two. You or your major competitors are about to “discover” how to literally hit it out of the park. So please stay tuned.
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