How To Get More Sales Revenue Without Increasing Your Cost Or Hiring More Sales Reps!
It seems like your mental journey never, ever ends, right? Meaning, you and I and your major competitors, are constantly on a mission, to discover, how to get more sales revenue, right?
And of course consistently do so without having to constantly write extremely big checks. Or risk, your most valuable resources and or assets.
Because without a doubt. And corporation with extremely deep pockets and or direct or indirect access, to some major resources and or assets of any kind.
They can manage to consistently move the needle forward, correct?
The major challenge, for you and I. Is to develop some workable marketing strategies or tactics.
Which don’t rely on the aforementioned.And then as you consistently implement. You carefully tweak and monitor.
And as you develop your unique marketing and or promotional strategies.You customize them (as best) you can, to accommodate your initial front end and possibly back end marketing and or promotional budget. Based on your ideal customer or clients, total lifetime customer value metrics.
Doesn’t It Make Perfect Sense For You To Develop Some Marketing Strategies Or Tactics Which Help You Discover How To Maximize Your Sales Revenue!
Case in point. Since you’re one of the more experienced, senior marketing directors, for a regional, beverage distributorship. Which specializes in, some extremely great tasting, gourmet coffees, ice teas, cocoas.
And some higher end, dinner wines and high end champagnes as well. And typically, your high end dinner wines, start at $350 dollars a bottle.And your higher end champagnes typically start at $550 dollars a bottle.
And one of your companies primary goals this year. Is to increase your front end sales revenue, on both your best tasting gourmet coffees and higher end champagnes by at least 30% or more.
And unlike, the vast majority of your major competitors. You have no intentions, of wasting any more corporate money, on any of those outrageously expensive, glitzy, local TV or radio or local magazine campaigns.
Your Primary Marketing And Or Promotional Objectives Is To Identify Your proven Revenue Drivers And Start Maximizing Them Asap!
Which means, you’re constantly looking for some immediate short cuts, to some potentially profit generating marketing leverage. Say for example. The really nice commercial office space, where your company is locally head quartered.
Since you personally know the commercial real estate broker, whose company handles the leases. And the building is eight stories high and has about ten office suites per floor.
And you want to quickly get the word out, both on and offline. About your great tasting high end champagnes, dinner wines and extremely great tasting gourmet coffees.
Here’s one of your initial, non traditional, marketing/promotional strategies.Since your company had recently re-new-ed your lease.You invite the real estate broker and one of their key staff members, as well as a few key, influential commercial tenants in the building.
And you provide some of your (not only) best tasting, but best selling champagne as beverage. Your strategy being multi pronged.
Obviously, you want to expose the influential tenants, to your champagne.And the the commercial real estate broker as well. And going forward.
Here’s what you allow the commercial broker to do.
The Really Good News Is You Don’t Ned Any Over Complicated Strategies To Improve Sales Growth!
This being the case. Initially, you, (meaning your company) will allow both the commercial real estate broker and the influential tenants who attend your semi private event. To purchase, any one bottle, of your most expensive champagne and one bottle of dinner wine of their choice.
At your actual hard cost. Say what? Provided they join your opt in email/mobile marketing list. And going forward, each time the broker, (especially) around the major holiday season.
The broker will purchase, one of your mid level, best selling champagnes, which typically retails for at least $550 dollars. But your actual hard costs, are obviously a whole lot less.
This being the case. The broker gets these gifts at their special rate and gives them, (as surprise gifts) to their tenants, or prospective tenants, around Xmas or new years. The tenants obviously enjoy the champagnes.Right? And they share them with their extremely close friends, neighbors, other tenants in the building. Their current and former associates.
They tell their vendors, CPA and or lawyers etc.Hopefully, you can now better appreciate, how to get more sales revenue going, without constantly relying on some outrageously expensive, corporate type of adds or promotions. Right?
See you in just a little bit in part two. Where you’ll discover, at least three more, market tested ways, to consistently generate revenue.Okay?
Get Started Now! Don’t Wait Until You Have Every Single Detail Figured Out!
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