How To Get Highly Targeted Traffic To Your Site Without Relying On Search Engine Optimization!Part Two
As you previously discovered in part one of this ongoing series, about “how” extremely savvy entrepreneurs (such as yourself), don’t always have to rely on proven search engine optimization strategies and or tactics, in order to consistently generate highly targeted leads to their WordPress websites and or blogs, correct?
Nor, do they have to rely on constantly writing rather large checks, while they attempt to figure out potentially costly PPC (Pay Per Click) and or banner ad campaign strategies etc.
Because while PPC and banner ad strategies are definitely a proven way to consistently generate highly targeted traffic to your site(s.)
Ask anyone (especially) a green as grass newbie online marketer that’s attempted to use either strategy in order to consistently generate traffic, if it does have a rather steep hit & miss learning curve that comes with it!
Meaning; long before you get even semi proficient at it, you will have invested a ton of money & time! Especially if you don’t bother to invest in the proper education up front! As so many overly zealous online marketers initially fail to do!
Part two of this series is going to dive even deeper into some far less expensive, (non traditional) battlefield tested ways of consistently driving tons of highly targeted leads to your sites, without necessarily having to rely on outrageously expensive, traditional advertising methods! Such as display,local radio, newspaper and or TV ads of any kind!
Or ever changing search engine optimization strategies and or tactics! Sound good?
So How Do Extremely Savvy Entrepreneurs Consistently Drive Tons Of Highly Targeted Traffic To Their Sites, Without Having To Rely On Constantly Changing Search Engine Optimization Strategies And Tactics?
As you also previously discovered in part one, this extremely savvy local retail appliance dealer, had decided, right from the outset they were not going to rely on some of the outrageously expensive, traditional methods to consistently get highly targeted traffic to their mobile responsive WordPress blog and or website!No way!
In fact, the owners immediately sought out ways to inexpensively leverage their current business and or personal relationships, in order to systematically grow their business. For a whole lot less in up front traditional cost!
For ex: they started out by systematically approaching all the neighboring small business owners and or service providers, within a twenty square mile radius of their location, that they already had an established business relationship (of some kind), already in place.
By either calling,(or making an appointment to stop by in person), or texting and or approaching them at local chamber of commerce and or other local association meetings/awards dinner ceremonies etc. Or at other less formal social gatherings!
Next, they tapped their closets most trusted relatives, best friends, spouses and or live in significant others to approach (either) their barbers and or hair dressers etc!
They also approached their kids, grand kids and or in laws to approach their bosses and so on and so forth! They also approached their accountants and local printers and banker!
And that’s “how” , after a ton of hit & miss opportunities and “let us think about it” type of Luke warm responses,they initially got their first 27 local businesses, (with a current) combined full & part time work force of 945 people and counting, to get on board!
And this was over a 24 month period mind you!So this was far from some home run type of marketing strategy! That said, let’s see “how” they strategically go about (constantly) creating some serious on and offline, positive word of mouth and mouse!For literally pennies on the dollar!
How Extremely Savvy Marketers Use Some Inexpensive Email Marketing Strategies To Consistently Drive Tons Of Targeted Traffic To Their Websites! (And “How” You Can Too!)
Here’s the first (market tested) positive word of mouth and mouse strategy they will use, to get and keep the lip flapping campaign going! 😎 Since they currently have 27 local business (and growing!) on board. And each company’s extremely (time sensitive) VIP new customer only discount gift certificates will have that specific companies name on them!
The first ten paying customers from each individual business that comes in and purchases anything! Guess “what?” Those initial 270 first time patrons (27 stores x 10 individual paying customers each = 270 brand new and extremely happy first time paying customers!)
They will get their very first purchase at this extremely savvy retail appliance dealers actual cost! Say “what?” Think about what that will more than likely mean to that retailers future bottom line for just a second!
In walks (an unsuspecting) brand new first time customer, with an extremely time sensitive VIP new customer only discount gift certificate.
And they were all set and eagerly expecting to save a whopping 40% off (or X% off ) their initial purchase anyway!Meaning; you gotta inexpensively test, in order to discover which initial savings percentage, generates the best overall response!
And now they discover (much to their complete surprise and total satisfaction!), that they’re actually going to save even more, because (for whatever reasons) this extremely savvy retailer, is giving them their very first purchase at the retailers actual cost!
Would You Not Agree That A Little Strategic Bribery Can Go A Long Way?
You think they won’t start texting like crazy to any and everybody they know?Yep! You think they’ll tweet and post to FB and Instagram and Pinterest like crazy! Yep!
You think they won’t happily repeat this story at their kids soccer games, (at least a thousand times!) or at poker night, or while their on the golf course or while they’re driving (either) their in laws, best friend and or boss, colleague etc; to the airport!Are you freaking kidding me!
Or while their entertaining this years Super Bowl party and while everyone’s constantly slobbering over this incredible state of the art 75 inch, James Bond type of flat screen TV, that everybody knows currently retails for anywhere between $1,200 – $1,997!
(The actual numbers are irrelevant! It’s the overall concept you gotta see and appreciate people!)
And Mr or Mrs Lucky got it for just $599, (or X) plus applicable taxes and fees!Huh? “How” and where?Bingo! Now in the interest of time let’s pick up right there in part three!
But hopefully, you can see and appreciate, “how” extremely savvy entrepreneurs, (such as yourself),can consistently drive highly targeted traffic to their websites, without having to rely on ever changing search engine optimization strategies and or tactics!We clear?Good!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Hey Mark,
You just took me back to when I was using PPC strategies that cost me an arm and a leg to really figure out. It took me about 10 campaigns to figure out one that was getting leads. Then I had to figure out how to improve sales conversions. So yes you do put in a lot of time and money.
But yes word of mouth will do it when it comessage to building your customer base or leads. I like the slight of hand tactic you mentioned hear by contacting your peers, family, friends and other entrepreneurs you had a somewhat rapport with. It does beat spending a lot of money on advertising!
Thanks for the share! Have a great day!
Sherman Smith recently posted…7 Ways On How To Define Your Target Market?
You so got that right Sherman!LOL!
Any time we invest our irreplaceable time and our hard earned
money and get very little bankable results initially!
That’s incredibly frustrating and sort of temporarily takes the wind out of our sails,
so to speak!
So who isn’t up for going the creative, non traditional route at that point!
Because like you mentioned, it’s so easy to lose a ton of money ( pretty quickly I might add!) on any type
conventional paid advertising strategies, when you’re first starting out!
Until you get the hang of what you’re doing!Been there and done that!LOL!
I always look forward to your thought provoking comments and real world insights Sherman!Thanks so much
for stopping by!
And as usual,you’ve piqued both my interest and curiosity with your benefit orientated power headline!LOL!
So I’ll definitely check it out asap!LOL!
Mark Newsome recently posted…How To Get Highly Targeted Traffic To Your Site Without Relying On Search Engine Optimization!Part Three
Hi Mark,
I have to say that word of mouth is still the best way to do business. My off line business still has that word of mouth and I get new clients all the time. I never advertized once. I do periodically give them a 2 for one deal, or a bring a friend and your’s is free. It’s endless the way we can do business.
As an online marketer these do work the same. The more I get into JV marketing and affiliate marketing, what I did is have the bright idea of my other blog “the buzz” to introduce people to those that are making products. Some are “gurus” some are first timer’s and others are setting up blogging groups. Whatever the case, I’m stretching out my hand even if I am not an affiliate to others and spreading the news.
This way it is like a word of mouth to other marketers. Now it is starting to get some reaction. I’m getting emails already to be interviewed on that platform. The marketers are telling each other about it.
So why am I doing this? After a while, I’ll ask them to do me a favor. I’ll ask them to promote one of my products. This cuts out all the paid ways to do marketing. Word of mouth goes a long way.
And some of the people I know are starting to get interested in that other blog. It is a chance to meet and greet the person, not as much as the product. It is all about connecting people with people. That only leads to word of mouth.
-Donna
Donna Merrill recently posted…How Can I Break Through Endless Failure?
Here, here Coach!
I’m definitely in your camp about positive word of mouth, is the way to
go!
And I really admire what you’re doing with your new blogging project BTW! And it
makes perfect sense!
And I also really love your offline marketing strategy “bring a friend and yours is free!”
It simply boggles my mind that so many major corporations don’t use it more often!
It’s money in the bank already!LOL!
I’ve got reference you and that in a both a video and blog post! Thanks!
You’re such a natural at real results producing marketing strategies and tactics Donna, it’s
almost as if you were simply born to do it!LOL!
Most of us, (myself included) are in the process of acquiring real world marketing skills, yours seems
(to me anyway!) to be more natural and simply God given!LOL!
Thanks so much for stopping by and sharing your extremely valuable real world insights!I totally
appreciate it and your ideas, suggestions and comments are always welcome!
Mark Newsome recently posted…How To Get Highly Targeted Traffic To Your Site Without Relying On Search Engine Optimization!Part Two
Oh I love your “lip flapping campaign” terminology! Well I am strictly online – and prefer to stay that way – but these are terrific ideas Mark. I can certain attest to the power of word of mouth on any level. Last year I published a book on building a platform for new authors that I never spent a dime promoting because I really wrote it to help out some of the first time authors I had been mentoring. Well a couple of them started talking it up in LinkedIn writer/author groups and the darn thing took off and for months it was my best seller! Gotta love those lip flapping campaigns!
Marquita Herald recently posted…10 Simple Ways to Gradually Expand Your Comfort Zone
Wow M!
That is so awesome! And you best believe if I had had the privilege of being one
of your Coaching students, I definitely would have been eagerly spreading the word too!LOL!
That is just such an amazing story!It’s like (in the long run!) you simply can’t go wrong by
helping others out!LOL!
And your life’s journey to this point, proves that very fact!LOL! Thank so much for sharing
that little factoid M!
And thanks as always for your extremely kind words of encouragement!They are greatly appreciated!
And BTW, I absolutely love the title of your post!I’m definitely gonna find a way to incorporate
that into a marketing concept!That’s a really cool slant!
Mark Newsome recently posted…How To Get Highly Targeted Traffic To Your Site Without Relying On Search Engine Optimization!Part Two
I’m always up for a little strategic bribery!
Thanks for the insightful post.
Zach recently posted…Is it Legal to Record a Private Conversation? – A Video Explanation
You and me both Zach!LOL!
Hey, it’s the very least they do if they want our
contact info, right?
Besides,strategic bribery is without a doubt a proven winner!Thanks
for stopping by and sharing your thoughts!
BTW, did you get a chance to see the latest comment I left on your excellent
post about drunk driving?
I really think those two potential marketing tweaks can really help your firm
take a few more giant industry leading steps forward!
Because I’d be willing to be, the vast majority of your industry isn’t implementing the latest change I see on your blog!
And it looks great BTW!
Mark Newsome recently posted…How To Get Highly Targeted Traffic To Your Site Without Relying On Search Engine Optimization!Part Two