So for just a moment, stop and think about, how good it will feel, once you figure out, how to generate referrals from existing customers, for literally pennies on the dollar.
Say what? That’s correct.
Of course this entire, step by step proven process, not only goes well beyond, simply asking your current, future and in some cases, in- active customers or clients, if they know of anyone, who could use or benefit from your services.
Let your major competitors constantly use that rather worn out, simplistic approach. And also let them only experience, minimal results at best. Simply because, they’re too willing to settle for mediocrity.
When, with just a little, strategic tweaking and ongoing monitoring.They may be able to rapidly expand, their reach. And help other non directly competing vendors, do the same.
And typically and systematically doing so, for literally pennies on the dollar. Have a much closer look. Then you be the ultimate judge. Fair enough?
Is There Any Valid Reasons You Can Think Of Why You’rte Not Consistently Generating Quality Referrals From Your Ideal Customers For Literally Pennies On The Dollar?
Remember, you don’t have to always or automatically use The direct route. Especially if the non traditional marketing or promotional methods.
Turn out, to not only be less expensive. but far more profitable as well. Say for example. You’re one of the senior marketing or PR (Public Relations) managers, for an incredibly successful beverage distributorship.
And you specialize in selling, (both on and offline),some extremely great tasting, gourmet coffees, cocoas, lemonades, ice teas and higher end dinner wines and champagnes.
And one of your oldest and dearest friends, is one of the areas top, commercial real estate brokers.And she and her spouse of 15 plus years, have been long time friends, of one of the areas top commercial real estate developers.
So here’s ‘what’ you initially propose, to your commercial broker friend. First of all, you’ll gladly supply any and all of her, current or future tenants who rent or lease commercial office space, each month, with a free 20 lb. bag, of the gourmet coffee of their choice.
Provided, she will set up, (either) initially a three way conference call. Or a local face to face meeting, with the commercial real estate developer. Because you want to offer the developer, free 20 twenty bags of gourmet coffee of their choice per month as well. Say what?
To share with both their inside corporate office staff.Plus the workers in the field, who actually work on the projects.
Who Says You Have To Constantly Spend A Fortune In Order To Successfully Create Some Positive Word Of Mouth Or Mouse Buzz!
Case in point. Let’s say the commercial developer loves the idea. First of all, they know and appreciate full well, ‘why’ you or your main competitors, would want to be so nice to both him/her and his or her massive organization.Right? Absolutely.
Let’s say their one firm alone, currently employs about 600 total employees/associates. Both full and part time. And at least 80 or X% of them, are avid coffee, ice tea, lemonade and dinner wine and champagne drinkers.
So right out of the gate, your month free samples, of 20 lb. bags of gourmet coffee or cocoa, can and will b exposed to 480 potential long term, repeat customers.
Which also means by extension, those 480 coffee/beverage drinkers, all know a bare bones minimum of at least 25 other individuals each, correct? So 480 just mushroomed turned into 12,000 potential first time customers, correct? (480 x 25 = 12,000)
And all for literally pennies on the dollar. Not too bad a deal thus far.Don’t you agree? No doubt. Keep in mine, just in the commercial developers, main corporate headquarters alone. There could be as many as 60 full and part time employees working.
And here’s part B of your long term marketing strategy. As long as your arrangement with the developer is in place. Any of their current, future or past employee/associates, can purchase a 20 lb. bag of gourmet coffee of their choice. And save 15% for life. Say what?
All You Really Need To Do Is To Consistently Wow Your Ideal Customers Or Clients And They’ll Gladly Do The Rest!
However, simply for joining your opt in email/mobile marketing list.They automatically get to lock in 25 or X% savings for life, for as long as they remain a subscriber.
So think about the types of positive, viral word of mouth and mouse, these X number of corporate employees/associates alone, can and will eagerly provide, for you or your major competitors.You got that right.
They’ll routinely brag to; their neighbors, closest friends, closest relatives, card playing buddies etc. They’ll mention to their, hair or nail salon owner friends. They’ll text their BFF, and let them know about their sweetheart deal, their employer, the commercial developer made with your beverage distribution service.
And when it comes time, to send gifts to any or all of the above. You know, at least some of them, will be initially sending the aforementioned groups, some of your very best tasting, gourmet coffee, correct? Absolutely.
In part two, you’ll discover at least three more, potentially possible reasons ‘why,’ it’s definitely in your best interest. To discover how to generate referrals from your existing customers, for literally pennies on the dollar. See you in just a little bit, okay?
So Do You Wanna Just Spend A Fortune On Outrageously Expensive Advertising! (Or Start Creating Some Bankable Results!)
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