(To Consistently Promote Your Brand Like Crazy! (For Literally Pennies On The Dollar!)
If you had to guess. How much do you think major celebrities or major influencers routinely charge to personally endorse various products or services? If you guessed a ton you’d be close enough.
On the other hand entrepreneur, would you have a problem with a ton of local micro influencers enthusiastically spreading the word.
Via positive word of mouth and mouse buzz. If you’re okay with that constantly happening. Then the $64,000 dollar definitely becomes. How to find micro influencers?
Who are more than happy to help build your brand for literally pennies on the dollar? Is that not interesting?
Whose Says Inexpensively Generating Business Is Only For Corporations With Extremely Deep Pockets?
Case in point. And again, (as always!) the following hypothetical marketing examples are strictly for marketing illustration purposes only, agreed?
So let’s focus on the multi billion dollar a year convention/trade show industry. Which is definitely making a sensational comeback in terms of attending physical events again.
Which means once again major hotels are not only booking major association events again. But big wig execs again like crazy. Which also means far less empty high end presidential and executive suites.
Translated: these major hotels daily, weekly and monthly cash flow sheets just improved in major ways. So imagine if your non franchised retail appliance store.
And or your major competitors at least inexpensively A/B split tested one or two variations of these proven, non traditional lead generation and conversion strategies or tactics.
So the moment the paid local attendees enter the massive convention center. You and or your major competitors have strategically placed a portable booth or two right in the main lobby.
And a giant sign which reads “Free Drawing!” And they also hire at least 10-20 or X number of attractive local women. And their mission (job!) for the entire X day convention.
Entrepreneur Stop Letting A Ton Of Untapped Marketing Possibilities Slip Through Your Fingers!
These ladies only mission is to systematically pass out some of your best market tested single or two sided index cards and or extremely time sensitive discount coupons. (And each of these ladies are initially given a stack of at least 500-1,000 cards per day to start with.
However, each stack has different ID (in reality different affiliate code numbers written on them.) This way at the end of each 24 hour period. (Notice I didn’t say at the end of the convention each day.)
The top two or X number of ladies who have generated the most opt in email subscribers. (And or something else really cool. Which you and or your major competitors will “discover” coming up very shortly in part two. So please stay tuned.)
They automatically win additional cash bonuses on top of whatever they’re being paid. This way the most entrepreneurial among them will definitely separate themselves from the pack.
There’s An Old Saying Entrepreneur! When Asked What The Average Business Or Service Provider In Your Particular Industry Does! (Your Answer Is Don’t Be Average!)
(Major hint: On average a staggering 98-99% of the other vendors who invest big bucks to have a booth at the convention. Sadly once the event is over they move on to the very next thing or two. Wasting a potentially valuable opportunity to systematically follow up with these extremely red hot prospects.)
Since your major competitors can’t be bothered strategically capturing potentially valuable opt in email subscribers during the convention. Simply by offering a free drawing.
Where each day one or X number of attendees win a $10,000 dollar deluxe home entertainment center. Of course in reality. The retail appliance centers actual hard cost is half or slightly less.
But the rare opportunity for local attendees to potentially win something that valuable. It will prove almost irresistible for a mass percentage of them to pass up, agreed?
And you throw in X number of attractive local ladies constantly passing out some of you and or your major competitors best, market tested, extremely time sensitive index cards and or discount gift certificates.
And you know your power list building efforts just got put on marketing steroids. Would you not agree?
Long After Each Major Event Has Come And Gone From The Local Attendees Memory! (Your Systematic Opt In Email Follow Up Process Will Continuously Help Keep Your Lights On!)
Now you and or your major competitors can either:
A.) Hire someone like yours truly to start writing your current and future email messages to your constantly growing lists.
B.) Or start systematically writing your own. (Just be darn sure whomever is temporarily put in charge of such a vitally important project. At least understands the proven basics of effective copywriting and or email marketing in general.
Before parting ways. You must understand you haven’t even scratched the proverbial marketing surface here entrepreneur. But going forward.
Are you at least more open to “discovering” how to find micro influencers, who will enthusiastically promote you or your major competitors brand like crazy? For literally pennies on the dollar. Say yes?
If so, see you and or your major competitors in just a little bit in part two, okay?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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