How To Find Hidden Money In Your Business Or Service?
(And Then Consistently Monetize It!)
So most business owners, (small or otherwise) and most profit seeking service providers have at some point in their entrepreneurial journey. Tried potentially expensive traditional advertising methods, agreed?
And more than likely both they and you quickly noticed any front end revenue it produced was quickly sucked up by 75-95% of the initial costs, correct? And because they or you have no real bankable experience with creating any type of reliable back end component to your front end sales funnel.
They or you constantly struggle, correct? Entrepreneur rest assured there are some proven, although not necessarily obvious ways for you or your major competitors to “discover” how to find hidden money in your business or service. Say what? That’s correct. And unlike those outrageously expensive traditional ad campaigns, both you and your major competitors have already wasted a fortune on.
These non traditional lead generation strategies and tactics. Can and definitely will help fill your bank account for literally pennies on the dollar. Sound good?
Isn’t It Sad To Think So Many Profit Seeking Entrepreneurs Are Systematically Leaving Money On The Table?
On the initial surface you may find that all too common statement to be a bit far fetched. But (entrepreneur) please take an incredibly hard look at these undeniable facts. As it relates to the survival rates of business startups in America. (And these extremely eye opening stats are generously shared via Internationally known and respected mega business building strategist “Tony Robbins” organization.
In less than one year from the date you start (or found) your small business or service. On or offline. At least 50% or half of you/us will no longer be in business. And just five short years in or les. A staggering 80% will be gone.
And on average at the end of ten years or less 96% of those startups are toast. So word to the wise. If you’re not consistently utilizing some proven systems, including automation where it definitely makes sense.
And you’re not routinely embracing some proven, non traditional marketing strategies or tactics. You’re rapidly heading towards the 96%. Nod your head cadets because it’s true.
Entrepreneur Here Are Four Major Areas Of Practical Any Business Or Service Which Constantly Get Overlooked Or Neglected Altogether!
You take the average on or offline business owner or service provider whose constantly struggling financially. Whose exhausted from working in not on their business or service.
And the following three areas/potential marketing concepts are completely foreign to them. Typically discovering what’s truly available just in these three initial, previously untapped areas alone. Can help make a struggling marginal business or service become positive cash flow efficient for literally pennies on the dollar.
1.) Potential foreign marketing/promotional concept # one: Discovering “how to” systematically monetize these previously overlooked marketing or promotional opportunities. Which once you know what to look for. And equally important ‘how to” structure the initial front end of these all too common dormant situations. It’s like constantly finding money.
2.) Potential foreign marketing/promotional concept # two: Learning “how to” systematically monetize previously overlooked hidden assets or resources which are typically sitting there waiting to be discovered and effectively utilized by you or your major competitors.
And often these previously hidden assets or potentially profitable contacts you already have. But for whatever reasons. You or your major competitors are not utilizing them to their fullest capacity.
3.) Potential foreign marketing/promotional concept # three: Failure to maximize the full income producing potential of various underperforming assets, resources, contacts, activities or marketing strategies or tactics. Say what? Entrepreneur number three is potentially huge. let’s take a simple, yet hopefully extremely eye opening example.
So What’s An Incredibly Simple Yet Extremely Eye Opening Example Of Number Three?
So glad you finally decided to ask. Let’s say you run an extremely popular, single local, non franchised gourmet coffee/pastry shop. And you sell extremely great tasting coffees, cocoas, teas and extremely great tasting lemonades etc.
And of course along with this. You also sell some great tasting pastries, donuts and bagels etc. And even though you still (for whatever reasons) don’t have a state of the art website. Guess what? You do have a fully functional, stand alone landing page.
Which you paid a local college student, whose majoring in digital marketing. They created it for you, (probably) within a half hour or less. Using Aweber, (my paid email service provider of choice BTW.)
They created your stand alone, fully functional landing page. Which just means, even though you still may not have a traditional website of any kind just yet. You or your major competitors can still create a stand alone landing page. (Just like the sample one one below. Which is for a local Yoga studio owner.) And yes this sample fully functional landing page was created by yours truly. In all of twenty minutes or less. Using Aweber’s built in landing page editor.
And the same can easily be done for your business or service or charity. VIP opt in email subscribers would obviously pay less than non subscribers. For complete details, simply reach out to me via my blogs contact page. Just write “Landing Page Offer” in the subject line. And whatever else you’d like to share. If you’re located within the US. Please include your area code, primary phone number. Your time zone and the best time to reach you.
Preferably M-F. I’m on what’s often referred to as New York or Eastern Standard Time/EST. And we’ll go from there. If you’re located outside the Us. We’ll need to schedule a 15 minute, absolutely no obligation zoom session. (Hope to hear from you very soon.)
How To Find Hidden Money In Your Business Or Service?
Entrepreneur In This Particular Case Free Is An Extremely Viable And Potentially Profitable Marketing Option!
And in this particular case. Aweber also provides the hosting for it. So you don’t have to pay a reputable outside source for the hosting of the pager. And you or your major competitors can still build your all important opt in email list. For future long term follow up purposes.
And you don’t pay an additional nickel for this hosting. It’s automatically included. In both Aweber’s free limited plan.
Or your paid account. Which obviously has far more functionality. Even with Aweber’s free limited plan. You don’t pay a nickel until your opt in subscribe base exceeds 500. And if it never does. You don’t pay a cent for your single account.
The More You Or Your Major Competitors Can Maximize Your Underperforming Assets Or Resources! (The More Profitable Front Or Back End Gross Income Producing Opportunities You Create!)
Say strictly for hypothetical marketing illustration purposes only. You or your major competitors decide to help out a few local reputable charities or associations. In order to inexpensively generate more, (potentially bank account filling) positive word of mouth and mouse buzz.
So you decide to serve your gourmet coffee at one of their monthly or quarterly meetings. Sounds like a pretty simple way to probably pick up some potential repeat customers for literally pennies on the dollar, correct?
But why not go a step or two further. Or at least inexpensively test the following. Entrepreneur instead of you or your major competitors simply showing up and serving either some of your great tasting gourmet coffee or ice tea during the brutally hot summer months.
“What” if you also provided the recipients with one of your free “Big Gulp” plastic mugs. Huh? And inform them going forward. Instead of paying the current retail price of $5.79 or X per cup.
Entrepreneur You Or Your Major Competitors Start Consistently Promoting Like This! (And It Won’t Be Too Long Before You Discover Where That Previously Hidden Money Is!)
Every time they bring the mug with them to your or your major competitors shop.
And they only pay $1.99 per cup or X. Say what? Ladies & gentlemen which extremely popular gourmet coffee shop do you think they’ll be visiting most often going forward? And each time they return. Do you think at least some of them will consistently buy some of your bagels, bagels with cream cheese, donuts or extremely great tasting pastries? Which they’ll gladly pay retail prices for. Bingo.
My friend that’s just an incredibly small sample of “how to find hidden money” in your business or service. (Or some of your top JV -Joint Venture– or cross promotional partners business or service. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
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