How To Inexpensively Market Your Small Business And Still Double Your Long Term Profits!
(Even If You’re Just Starting Out And Money Is Extremely Tight!)
Would you agree that practically every new start up business and or service (in the beginning ) anyway, is extremely hard pressed to stretch each dollar as far as humanly possible?
So discovering how to inexpensively market your business, products or services, can and will mean all the difference. Right?
And even though you’d like to allocate tons of dollars on advertising, promoting and or marketing.
You’re limited by how much expendable cash that you actually have direct access to.
Let’s focus for a moment on an extremely talented, (fictitious) CFP (Certified Financial Planner) named Diane R Smith.
As always this example is for illustration purposes only. Diane specializes in (consistently) uncovering tons of little known, (and completely legal), aggressive (long term) tax savings strategies for savvy small to mid sized business owners and or service providers.
And she like (99%) of her major competition are constantly in search of new, and a steady client base.
And because she’s just starting out, she quickly realizes that it will cost a fortune, if she’s going to try and compete, and go head to head with the big buck corporate types. So that’s out!
How To Quickly Establish Yourself As A Leader And Expert Within Your Specific Niche….. Even If Your Just Starting Out And You Don’t Even Have A Reliable Client Base Yet…
Even though Diane doesn’t (currently) have a steady client base yet, or a ton of capital to invest in traditional advertising and marketing strategies. She does possess an extremely proactive “Think Outside The Box” go get um mentality.
So currently, she can only invest (at best) about $100 per month. And even though she currently has a rather lame, (non profit producing) WordPress website.
Because she hasn’t had the time to master the basic proven online marketing fundamentals.
She knows her web presence can and (must) be revamped. For now she’s going to concentrate on creating a reliable offline client base and build from there.
Let’s face it, there’s not much (the average) cash starved small business owner, whose a service provider like Diane can do (advertising/marketing wise) on a measly $100 per month. Or is there?
The first thing she does is find a local primarily (offline) trade magazine or industry newsletter that publishes a weekly or monthly newsletter. A niche group.
If possible, she subscribes, if she can afford to. Otherwise she offers to write (create) a series of extremely helpful “How to” articles on any specific tax savings subject that would benefit this group of small business owners.
Creating Powerful Informative Special Free Reports And Other Helpful Audio And Video Information Products And Services Are Extremely Profitable And Help Establish Expert Status Within Your Niche….
This is her basic (proactive) four prong marketing approach to solving her limited cash flow problem, and lack of visibility in the market place.
1.) She (doesn’t) just write the typical “how to” step by step article and leave it up to the readers to decide what to do next. No way!
Instead at the end of each article in her, (what’s typically) referred to as her resource box/contact information box.
She invites the first X amount of readers to call her direct line:(Ex; the first 40 readers only that call 213-334-6789 Ext. # blank.)
Can receive this powerful free 11 page special report/DVD and or audio CD. It’s a blank dollar value. But for an extremely limited time it’s yours free!
( You don’t need to add that disclaimer if she’s driving traffic to (her/your) lead capture page style website or blog.)
You Can Definitely Learn How To Market Your Business For Cheap With The Right Automation!
( Note: You have to proactively use scarcity or else your readers will have no real incentive to act now!)
A.) Go to her lead capture page website, ( not the one) she probably currently has now. Meaning- she probably doesn’t know how to proper lead generate online (aka) list build yet.
And (opt in), sign up for some specific powerful free special report/video and or audio program, that goes into specific detail about some powerful, little known, overlooked and rarely used long term tax saving strategies. List Building 101.
It Definitely Does Not Take A Whole Lot Of Marketing Expertise To Increase Your Long Term Profits!
(For example purposes, here is one of my affiliate links to demonstrate how an online niche marketing specialist effectively lead generates online.)
(In other words, once she gets her web presence on track, she will start using her offline marketing skills, (especially periodic blogging) to drive tons of highly targeted traffic to start effectively and inexpensively building her online presence as well.)
Which means she’ll also at some point, (not now) will definitely need a reliable autoresponder service down the road as well.
B.) Or instead (for now) she’ll direct the first X amount of callers to immediately call her office and a request her powerful (blank page) special free report. and or audio or DVD, on some specific benefit subject that her audience is dying to know the inside scoop about.
Make Sure All Of Your Future Offline Marketing Strategies Involve Some Type Of Proven Direct Response Marketing Principles…
This particular (offline) mega proven marketing strategy (which) for the record is as old as the hills. Is often referred to as “Direct Response Marketing”“.
Meaning- you pre qualify your leads by offering powerful free problem solving information, in order to build a semi qualified list of prospects in order to systematically follow up with them.
You Can Dramatically Slash Your Traditional Advertising Marketing Cost Just By Using Powerful Low Cost Profit Building Joint Ventures….
Since Diane doesn’t currently have the cash. And she can comfortably afford to invest about $100 per month to proactively promote her self.
Here are the remaining three steps in her (low cost), highly proactive “Think Outside The Box” marketing approach, to start systematically building her long term client base.
2.) Asap, she will keep approaching the local various industry newsletters and try to establish a regular column that targets the small business owners. Maybe something like “Ask Diane” or “The Tax Rebel”.
By establishing a regular column with extremely helpful inside tips, secrets and other strategies. The regular readers will begin to view her as the value expert.
You Can Definitely Inexpensively Increase Your Profits!
(And maybe she can also leverage her weekly or monthly columns, into a (monthly) or quarterly paid “Inner Circle”, one day Advanced Tax Savings Strategies Power Workshop!
Starting at $97 dollars per person or $135 for any two people. That’s a 30% savings!) ($194 x.70% =$135.8)
If (just) twenty people per month show up at $135 (for two), she’ll gross an extra $2,700 per month or an extra $32,400 per year! ( $135 x 20 = $2,700) ($2,700 x 12 = $32,400 annually)
3.) She can also approach a small to mid sized local printer (or printers) (that are also) looking to grow a bigger customer base. She will (JV) with the printer, by sponsoring a Monthly Free Drawing.
A Successful Marketing Plan Should Provide A Daily Income Producing Activity List!
Each month some small business owner/service provider will win $50 dollars worth of free printing! In essence, Diane will pay (sponsor) the $50 dollar cost out of her own pocket each month.
In exchange, both she and the printer builds a list of semi qualified small business owners/service providers to start (inexpensively), proactively marketing to via follow up post cards (snail mail ), and or preferably low cost money making opt in email/mobile marketing.
You Can Easily Double The Results Of Your Ad Budget When You Look For Ways To Effectively Cross Promote..
The printer will create a huge in house sign announcing the monthly free drawing. Small business owners will simply drop their business card into a punch bowl.
And each month the printer has one of his staff create a data base, and then the printer will choose that months Grand Prize winner.
And contact them by inexpensive email or post card snail mail and or phone call. The other 99% will receive two (possibly three) low cost bonuses just for entering that months drawing.
First, they will receive an extremely time sensitive discount certificate of some kind from the printer for so much off on their next two printing jobs.(With no minimum purchase requirements.)
And Diane will also provide her best market tested, powerful free (how to) lead generating special report/audio or DVD.(Which is an X dollar value!)
And if Diane (or you) is really marketing savvy, she can also offer another powerful free (how to) lead generating marketing goody. That will definitely help boost the all important perceived value of the monthly secondary prizes.
That being a powerful free 50 page ‘how to’ special report entitled:
The Ten Most Common Marketing Mistakes Small Business Owners Make! (And How To Correct Them!)
And that little hummer was written by (yours truly. 😀 ) So if Diane (or you) happen to be a struggling cash starved small to mid sized printer. And your looking to grow your loyal customer base.
You can also offer this powerful free 50 page special report as a powerful free upsell bonus to any customer that purchases any product or service over X amount of dollars!
For ex; let’s say that your customers typical purchase is $15 dollars ( or X). Now you create a sign near the help your self copier that says: A powerful free 50 page special report entitled:
The Ten Most Common Marketing Mistakes Small Business Owners Make! ( And How To Correct Them!) Yours Free with any purchase of just $25 dollars or more! It’s a $29.95 Dollar Value!
You can also sell both Diane’s (as well as my) free how to lead generation products and keep 100% of the upfront profits! On one condition!
Because keep in mine, the printer will make a few extra upfront dollars and the powerful free viral marketing leverage will pay off big for both Diane (you) and myself as well.
There Is Currently A Ton Of Offline Untapped Long Term Marketing Potential Waiting For You To Discover And Unleash It!
And finally: Here are two more low cost proactive ways for both Diane and myself to get some powerful low cost viral marketing leverage for peanuts.
Diane could approach (or have a contact) of one of her extremely well respected JV partners approach these final two industries to help her achieve maximum marketing leverage.
1.) The first being, proactive college students (preferably) college seniors, ( and grad students) that are attempting to fund raise by approaching local business owners for donations.
2.) The other being small firms that have struggling outside sales reps, that use (in house) or outside tele-marketing firms to call either old inactive customers, (or ) cold calling new local businesses in order to create new first time customers.
There Really Is No Telling How High Or Far You Can Go With The Right Marketing Plan And Budget!
Diane (and myself) may be able to help! Diane can offer (our free) marketing goodies to any small business owner that just sets an appointment!
Because (purely) from a statistical stand point. The more bodies the outside sales reps get in front of. Theoretically speaking. The more sales they will eventually make.
So they offer the business owner ( $49 dollars) in perceived value free goodies just for X number of minutes of their time! And whether the sales rep closes them or not, just for setting the appointment.
They get the (two free ) powerful lead generating special reports as well as the special new customer only special discount from the local printer.
And the college students can offer all three goodies (plus ) others from local non directly competing vendors (worth ) a perceived free value of X. With any donation of X amount of dollars or more.
A Proven Marketing Plan Breakdown Is Great Starting Point!
The college students could also joint venture (JV) partner with some local charities and allow the charities to keep 60% of the donations their goodies package creates and the college students net the other 40%!
And Diane myself (and all) the other local participants agree (in writing) to happily donate 10% of all the gross profits their proactive activities create!
This way everybody wins! Don’t you agree? Hopefully this clears up the mystery of how to inexpensively market your small business and or service, and still double your long term profits. Any questions?
As always, if you got any value out of this post, please Google or tweet this. Thanks!
Your Must Complete Homework assignment: Are two simple things.
1.) Describe how you are going to proactively leverage at least three offline local businesses in your immediate area, that you currently already have an established relationship with, in the next 90 days or less. And start inexpensively growing your business.
2.) Make sure that you opt in (join the list) asap so that you don’t miss out (big time) on the for your marketing rebel eyes only (free and paid) Inner Circle goodies!
That will constantly be coming your way asap!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
