How To Create Opportunity While Building A Rock Solid Brand!
(As Usual For Literally Pennies On The Dollar!)
Sure it definitely sounds a little over the top does it not? but ‘who” does want to discover how to create opportunity for your business or service for literally pennies on the dollar?
honestly once you discover through strategic A/B split testing. Which particular main power headline consistently generates the most profitable front or back end response.
And another non directly competing vendor is now willing to sell or give away your product or service on a free or at cost basis.
And after deducting your actual hard cost. You let them keep anywhere from 25-80% of the initial front end gross profit after recovering your hard cost. (And you ethically bribe them on an upward sliding scale.
Meaning the more gross sales volume their marketing/promotional efforts produce. The larger thei JV (Joint Venture) revenue commission percentage increases.
What profit seeking entrepreneur could possibly say no to that? Entrepreneur are the long term marketing possibilities not extremely interesting to seriously consider?
Who Says Successfully Scaling Your Business Or Service Is Only For The Fortune 500 Types Of Profit Seeking Entrepreneurs?
Ladies & gentlemen for just a moment. Think about how the following extremely low hanging fruit marketing strategies and tactics could potentially affect the bottom line of your non franchised gourmet coffee shop. (And or the bottom line of your major competitors bottom line.)
Then you throw in a few local JV (Joint Venture) revenue sharing arrangements with some other local non directly competing vendors.
And watch how your business or service grows exponentially for literally pennies on the dollar. Sound like a plan or what?
So initially simply because you or your major competitors have now had your gourmet shop running full time over the last seven or X plus years.
Think about all the potential first time customers you or your major competitors can systematically generate.
Just from the people and contacts you already have. For instance your wife, live insignificant other or girlfriend (or boyfriend) of X number of years.
Has literally been pretty good friends with the person or couple who owns that really cool non franchised book store, right? So what about at least inexpensively testing a “Singles Night” or dress like 80’s, 90,s or 2,000’s night” event.
You Can And Should Leverage The Assets And various Non Traditional Resources Of Other Local Non Directly Competing Businesses Or Services!
And of course depending on which time of the year it is. You or your major competitors will be there not only serving some of your best exotic beverages and pastries, cookies or muffins etc.
But every potential 1st time customer will be given your business card. (Especially if it’s the traditional type and side B is totally blank. And you or one of your key associates will sign the back and offer a ten or X day expiration date window on it.
And as long as they bring the dated card (or market tested index card) back with them to your store. Before the ten or X day expiration date has expired.
They can now buy your outrageously popular “Big Gulp” plastic mug beverage of their choice. But instead of paying the current retail price of $9.99 or X per cup. Then going forward every time they bring the cup back with them.
They only pay $2.99 or X per cup. They automatically skip the 1st time retail price of $9.99 or XC. And start paying the extremely low “lock in customer” strategy price of just $2.99 or X per cup.
And What Would Compel Your Ideal Local Customer Suddenly Decide To Become Positive Word Of Mouth And Mouse Goodwill Ambassadors?
And ‘if” this one market tested strategy isn’t initially enough to start systematically generating some potentially profitable long term repeat customers for literally pennies on the dollar.
Then the next extremely low cost, high powered and potentially profitable marketing/promotional strategy you could and definitely should inexpensively test is.
Either strategically setting up a portable table inside these local vendors businesses or services. For their “Customer or Vendor Appreciation’ days.
And implement the exact same multiple touch point strategies and tactics layout above. You’ll be exposing both the vendors current and future customers. As well as their current and future employees.
And their current and future vendors to not only your great tasting beverages. But your exotic and great tasting pastries, cookies, birthday cakes, pies and muffins etc.
And Once You Get Them Into Your VIP Customer Pipeline! (You Or Your Major Competitors Keep Ethically Bribing Them So They Keep Buying And Keep Spread Spreading The Word On And Offline!)
Because every time these locals bring their “Big Gulp” plastic mug with them on your two or X number of traditionally slowest days of the week, month or year etc.
Their automatically grandfathered in for life to save X% off any order over X. They save more the more they spend. But as a bare bones minimum they automatically save X% off any order.
Aspiring entrepreneur are you finally starting to appreciate how to create opportunity while you’re simultaneously building a rock solid brand for literally pennies on the dollar? Say yes!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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