How To Create Opportunity Even Starting From Giving Away Potentially Valuable Stuff For Free!
Entrepreneur if by chance you happen to remember the extremely high flying days of the late night cable TV real estate investment gurus.
Then without a doubt you remember some colorful characters like Ed Beckley, the late Carleton Sheets, Russ Whitney, Paul Simon of “Equity Sharing” fame. Mega best selling author Robert Allen of “Nothing Down” fame and considerable fortune..
But without a doubt. One of the most colorful and controversial real estate investment guru kingpins of that era. Without a doubt was Dave Del Dotto. Dave and his expert and extremely marketing savvy team. Consistently demonstrated how to create opportunity a plenty.
Even “if” you and I initially started off giving away things which were potentially valuable for free. If that last sentence seems just a bit too far fetched and too over the top. My friend not only please stick around.
But be prepared to have your creative marketing mind stretched to the hilt and then some. Are you ready?
Entrepreneur You Start Creating Extremely Targeted Lead Magnets! (And Watch How Incredibly Popular Your Various Types Of Content Quickly Becomes!)
Before diving head first into some of these (strictly for hypothetical marketing illustration purposes only!) examples. Please keep in mine. When Dave and at least 95-97% of his major contemporaries initially started and were pretty much gone by the time the Internet (as we know and love it now!) was just initially getting started.
So neither Dave nor the vast majority of his major contemporaries had the chance to leverage it. Nor strategically leverage opt in email nor social media as it currently exists today.
Still in all. Dave revealed in the latter part of his longest running real estate investment/direct response TV infomercials. He consistently grossed ten’s of millions of dollars per year. When you combine the total gross front and back end income.
From his publishing and marketing business. Which included his outrageously popular “Cash Flow System” home study course. Which at it’s peak routinely sold for $297 dollars directly from his 30-60 minute cable TV informercials.
As well as his direct marketing sales campaigns via other non directly paid newsletter publications. His live three – five day boot camp events. As well as his high end coaching and week long mastermind retreats etc.
You also throw in his various popular hard back books, cassettes, training videos and workbooks. His one and two day seminar events on incredibly popular evergreen subjects like:
1.) How to Buy Your First House! (Or Investment Property Using Lease Options.) 2.) How To Make A Fortune In Foreclosures! 3.) How To Buy Or Sell 1/2 A House Using Equity Sharing. 4.) How To Control Your Credit Report And Financial Statements. 5.) Success Express! (How To Start And Profit From Your Own Business!)
And many others.
But Since These Are All Paid Information Products! (How Did He Or Do You Consistently Earn Some Type Of A Real Profit Initially Giving Things Away For Free Or At Your Actual Hard Cost?)
First of all please remember Dave along with all the other established real estate gurus of his day. They (as well as you and I!) just at least have some realistic idea of “what” the total lifetime customer value metrics of his ideal customer was.
And because Dave’s extremely savvy marketing team had a very good grasp of what their ideal customers total lifetime customer value metrics were. He along with several of his major competitors of the time.
He/they were more than willing to at least inexpensively A/B split test some of the following, potentially profitable marketing strategies and tactics. (Again being shared strictly for hypothetical marketing illustration purposes only!)
First of all. Dave could take to both national radio and TV shows promoting either his latest book or just to speak on building wealth both through real estate investing. And or through owning your own business or service.
(Initially starting out on a part time basis. Which definitely makes up 85-97% of his primary target audience.) But he could offer (for an extremely limited time of course!) A free 3 month (translated,) a 3 issue free trial subscription to his monthly newsletter.
Which typically retailed for $127 dollars or X amount of dollars annually at the time.
The Free Trial Subscription Marketing Strategy Is Obviously The Launching Pad To Potentially Profitable Multiple Streams Of Income Producing Opportunities And Or Possibilities!
(Remember entrepreneur this is basically during the pre or introductory Internet era.) So Dave would provide his companies toll free 800 number. And provide different extension numbers. So both he and his team knew which particular radio or TV show generated which and “how” many extremely targeted leads.
And as the tens of thousands or hundreds of thousands or millions of viewers. (translated,) later on down the road into potential first time purchasing customers.
Who signed up for their free three month trial subscription. Now the potentially money making marketing and promoting begins.
Let’s say Dave’s efforts lead to 753,851 front end free subscribers. Meaning this is ‘how’ many names, addresses and accurate phone numbers in his database after four months.
Because by then at least, (for whatever reasons!) the other 246,149 initial subscribers called his toll free number and cancelled their free subscription.
And also asked to “please” be removed from both his and his contemporaries database. Clearly “if’ Dave or any of his contemporaries were using market tested lead capture pages to build his online database.
He would have not only saved a fortune on initial front end cost, correct? (No potentially expensive direct snail mail follow up post cards needed. Nor potentially expensive telephone sales reps commissions to pay.
Because they’re constantly following up with these prospects. Coming up very shortly in part two. Either you and or your major competitors are about to “discover” how to create opportunity a plenty.
Just like Dave and his contemporaries did and still do to this very day. Simply by initially giving away some potentially valuable, laser targeted information products or services. Sound good? See you in just a little bit in part two.
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