How To Create Opportunity Even In The Face Of A Nagging Local Recession!
Experiencing periodic local nagging recessions are no real surprise to aspiring entrepreneurs, correct? On the other hand. Discovering how to create opportunity even during a nagging local recession.
This can or could be or become a potentially valuable set of skills to develop. Don’t you agree? For one thing. There’s bound to be at at a few local, non directly competing vendors who would be more than willing to or compensate you for sharing your proven expertise with them, correct?
Or you or your major competitors could simply focus your expertise or exponentially growing your own business or service for literally pennies on the dollar. Either way it’s great position to be. Would you not agree?
Why Not Start Constantly Leveraging These Previously Untapped Marketing Opportunities!
ladies & gentlemen for just a moment. Put yourself in the shoes of a local participant who attends a kids birthday party. Only this particular kids birthday party is being sponsored by a local, non franchised retail appliance center owner.
Basically in order to get the marketing/promotional ball rolling. The retail appliance store initially sets up some really big signs throughout their store. They’re promoting a free drawing.
Where local parents and or legal guardians enter a free drawing for their chance to a completely over the top party for their biological or adopted kid. Their ages can range from 8-12.
And each month during the summer. A 1st grand prize winner will get the pleasure of watching at least one or their kids or a set of twins participate in a really cool, state of the art party.
Probably nothing like they’ve ever experienced before to this particular point in their extremely young lives. First of all the retailer will host these three or X number of summer events at local hotels.
So they can rent a rather large ballroom style room. And the food will include barbecue wings, soda, pizza. And you throw in some extremely great tasting gourmet ice cream from one of your areas most popular, non franchised business owners.
And you’re starting to get general idea. Plus you’ll also provide a popular or up and coming local magician. Who will perform for both the kids and the respective parents.
Entrepreneur Can You Think Of A Simpler Strategy For Consistently Generating A Ton Positive Word Of Mouth And Mouse Buzz?
Think about what’s definitely gonna start happening going forward. After these parents, legal guardians and or grand parents go back to their respective tribes. Because you know at least some of them will do at least one or all four of the following on a continuous basis.
1.) First: They’ll take tons of pictures at the event and post them all over social media. Plus constantly share photos of the event on their phones to any and everybody, right?
2.) Second: They’ll constantly spread the word about how awesome the party was. So much so at least some of their tribe will definitely want to get hooked up too.
3.) Third: At your suggestion. They’ll periodically drag a friend, current or future co-worker, current, past or future neighbor whose at least 18.
With to you or your major competitors store. Before your ten or X day expiration date window expires. And they get ethically bribed in a positive way for doing so. (And provided their guest joins your opt in email list before they leave you or your major competitors store that day.
They too can receive a really nice ethical bribe for doing so. Otherwise they can save, but not as much as they will for becoming a subscriber.
4.) Fourth: You know at least some of them will post some really cool video footage of the event all over social media, right?
You Don’t Need To Constantly Waste A Fortune On Outrageously Expensive traditional Advertising Methods! (Provided You’re Open To At Least Inexpensively Testing Some Non Traditional Marketing And Or Promotional Strategies Or Tactics!)
Case in point. Here’s another really cool, totally unexpected benefit the parents, legal guardians and or grandparents will receive simply for attending one of these local “Kids R Kool” party events.
The local magician will allow every parent in attendance to fill out an index card. Including printing their first and last name. Their current physical address as well as their most reliable personal phone number. (Meaning they can’t use any employers phone number as a substitute.)
Then the magician will blindfold one of the other females. Have her reach into the fishbowl and choose a 1st grand prize winner. And that person just one a future free performance.
Which is valued at X. (There’s also another really cool and potentially profitable marketing strategy the magician could at least strategically test. Which might potentially increase their current and future referral efforts by at least 25-75%. how freaking cool is that?)
But what about the other parents who enter the free drawing? Does the magician just blow them off? Heck no. They immediately make all the runner ups an extremely time sensitive “OTO” ( One Time Only) offer.
(And BTW, if or once the magician starts building their opt in email list. They want need to use index cards anymore.)
Ladies And Gentlemen Learning How To Strategically Use Some Form Of Scarcity Is A Proven Marketing Strategy!
Provided they go to the magician’s, (hopefully) self hosted ecommerce website and or state of the art self hosted WordPress blog. And purchase a performance before he leaves the event.
For doing so they automatically save X percent off. And the magicians in essence is being introduced to these type of proven, extremely low hanging fruit marketing strategies and tactics you and or your major retail appliance competitors.
All of these potentially profitable marketing strategies or tactics in one way or another ultimately lead back to non franchised retail appliance store. Entrepreneur are you starting to better appreciate how to create opportunity for literally pennies on the dollar.
Can definitely become a proven marketing approach and ongoing profit producing strategy. Don’t you agree? You and or your major competitors will “discover” even more coming up very shortly in part two, okay?
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