How To Create A Personal Brand! (Your Ideal Target Audience Can Definitely Relate To!)
So “if” and when the question comes up about what is your companies or service-s brand (think reputation here.) How does your ideal prospect or customer best describe your brand?
And ‘how” would you yourself describe your business or services-s brand? Would it be all that different from what your current or future customers or clients consistently say? (Are you sure?) Or what about this? Wanna know how to create a personal brand identity your ideal target audience can definitely relate to? For literally pennies on the dollar.
And rapidly scale your brands positive word of mouth and mouse currency. Even if you don’t have direct or indirect access to a fortune 500 advertising or promotional budget. Does this sound like the kind of info you definitely wanna know more about?
Ever Wonder How To Increase Retail Sales In Your Small Business Or Service? (If So This Particular Post Was Created Specifically For You!)
If this very first brand dead simple example doesn’t get your creative marketing juices immediately flowing in the right direction. Entrepreneur check your pulse. (Seriously.) For just a moment. Let’s say you’re the senior or only marketing director for a single location, non franchised, retail jewelry store. ( Or better yet let’s say you’re the sole owner.)
This being the case. let’s say you’re currently located in a popular mini strip mall. And even though two of the seven commercial office spaces are empty. And have been for the last 17 plus months. The other five are not only leased.
All five spaces, (including yours BTW), are not only leased. But have thriving businesses or services. And since of the other suites has an incredibly popular, single location, non franchised women-s nail salon.
And you periodically pay for your top two female sales associates to go there and get their nails routinely done. Over the last few years alone.
The owner(s) of the nail salon and your two key female associates have definitely got to know each other very well. So much so. You know (on average) throughout the entire year.
The nail salons slowest two days of the week are without a doubt Wednesdays & Thursdays. And since you and the nail salon owner(s) have a formed a mutually beneficial JV (Joint Venture) arrangement.
Here’s how you or your major competitors are going to simultaneously build both businesses brand identities. And strategically out promote your major competitors for literally pennies on the dollar. Say what?
So How In The World Are You Supposed To Consistently Out Promote Your Big Buck Major Competitors For Literally Pennies On The Dollar?
Excellent question and so glad you finally asked? First of all. On the previously mentioned, traditionally two slowest days of the week. Your two top females sales reps. Will specifically be assigned to go to the shop. One goes on Wednesdays and the other on Thursdays.
And of course they will be decked out in some of your most eye catching bling. Which means they’ll be wearing (more like showcasing!) some of your most eye catching diamond studded earrings. Which usually retail for at least $650 dollars apiece. Say what?
Plus they’ll also be strutting around wearing an extremely eye catching diamond studded necklace. Or an extremely eye catching gold chain. Their choice. (because truth told they’re both loaners.)
But the typical retail value of each is usually around $2,500 dollars. But only cost you half or slightly less in actual hard cost. So they’re definitely looking and feeling good, correct? Absolutely.
But unbeknownst to either the owner of the nail salon or any of their current or future stylist. Nor any of the current local female customers in the shop at that particular moment.
Both ladies will also be smelly incredibly good as well. Huh?
Here’s How And Where You Or Your Major Competitors Take Things To The Very Next Level Or Two!
Meaning. As the both the nail salon owner and their stylist pick up on the enchanting fragrance these ladies are wearing. You at least some of them and some of the ladies both seating in the chairs and waiting to be served. Will most definitely wanna know (A.)
How they can immediately get hooked up with some of this really nice bling asap. Right? No doubt. And (B.) how much and “where” can they buy at least a 32 oz. sample of one of those great smelling fragrances asap, correct? You better hurry up and know it.
So your two extremely marketing savvy ladies sales reps. Whip out out their state of the art smart phones. (Say what?) And start doing Facebook Lives. Huh? Inviting their local followers to immediately head over to either the nail or hair salon they’re currently at. (Walk-in-s are definitely welcome.)
Because remember after you or your major competitors inexpensively test various aspects of this incredibly brain dead simple marketing/promotional strategy. You’ll start strategically implementing this potentially profitable marketing strategy with both a popular women-s hair and women-s nail salon.
But getting back to their FB live strategy. They will invite their followers to come in -initially- on the two traditionally slowest days only. And even if they can’t get an appointment that day. In case the salon quickly fills up.
They can two extremely time sensitive gift certificates with a 72 or X hour max window of redemption. Huh?
If You Thought Or Think Ethically Bribes Are Strictly Old School Type Of Marketing Or Promoting! (You’re Are So Wrong Entrepreneur!)
(Give you a little hint: We’re not to the so called good part yet. Say what?) Anyway. As word definitely starts to spread about “how” on these two special days of the week. A certain incredibly popular nail and hair salon does something really cool for the customers in the shop.
You best believe the women who usually frequent on the others days will most certainly demand equal or possibly better marketing treatment as well. Bingo.
But getting back to our exciting episode. Your two extremely marketing savvy female sales reps let both the hair and nail salon owners and all of their stylists and customers currently in the shop. Sample either perfume.
And whichever one. (If any.) They decide they really like. They’re handed one of your best market tested, two sided, extremely time sensitive gift certificates. And told they come to your retail jewelry before the 72 hour expiration date expires. They come alone and they only save 10% off their total purchase up to $300 dollars. (Not too terribly exciting now is it.)
On the other hand. Simply for dragging a friend with them whose at least i8 before the expiration date expires. They not only save 40 or X% off up to $1,500 dollars.
It Doesn’t Take A Whole Of Creativity Or Promotional Capital To Make Things Work Extremely Well!
But as long as both of them spend at least $600 dollars or X amount of dollars combined. They both get a free 32 oz. bottle of the perfume fragrance of their choice. Say what? And this lower level 32 oz. fragrance normally retail for at least $300 dollars per bottle.
But it’s only what your retail jewelry store has on hand at the time of the redemption. Both you and your major competitors guarantee to have something on hand at all times. Because you’ll simply buy mass supplies in bulk from your source.
But since you have no clue “what” they’ll actually have available at any given time. You can’t say for sure the actual quantities you’ll have on hand at any given time. Right?
In any event entrepreneur. Or entrepreneur in the making. You now hopefully have a much better idea of how to create a personal brand identity your ideal target audience can definitely relate to. Agreed?
See you in just a little for the main enchilada in part two.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
