How To Build Your Personal Brand Identity While Making Others Look Extremely Good!
So doesn’t just make sense, if you’re going invest your time, energy and other semi limited resources.
You should be strategically going about, building your personal brand identity, while you make others look extremely good in the process?
After all, put the proverbial shoe on the other foot. If another, non directly competing vendor, consistently went out of their way, to help your small business, service and or entrepreneurial endeavor succeed.
Do you think you’d return the favor as soon and as often as possible? Me too.
This being said. Let’s have a much closer look under the hood.
In order to discover, how you can and definitely should, go about strategically building your personal brand identity, while simultaneously helping others look good.
Does this sound like a concept, you’d definitely like to hear more about or what?
You Implement The Right Market Tested Personal Branding Strategy And Watch Your Long Term Profits Soar!
Case in point. Let’s say you currently run, a single location, non franchised, retail appliance center.
And you’re currently located, in a very popular, seven store mini strip mall. So even though your current, commercial lease payments, are nowhere near as expensive, as they would be, if you had a commercial space, in an incredibly popular mall.
You still spend quite a bit, every month on your leasing cost. Do you not? Absolutely.
And since your ideal female customer has a total lifetime customer value metric, of somewhere between $4,500-$8,000 dollars.Give or take, over the next five to seven year period.
You decide to strategically target them, using a semi creative, indirect, back end marketing approach.Huh?
Once You know Who Your Target Market Really Is! (Growing Your Brand Is A Whole Lot Easier!)
Sadly, most semi cash starved small business owners and or service providers, do not fully comprehend, the enormous untapped, (long term) money making potential, on the inactive back end component of their enterprises.
And because you do.Provided you will start pro-actively utilizing your knowledge going forward. You can gain a strategic advantage.
Especially when you invest the time, energy and resources, into developing, some potentially profitable strategic alliances. (AKA) joint venture (JV) arrangements of some kind.
You Can Definitely Strategically Take A Little And Over Time Consistently Leverage It Into A Whole Lot More!
Say for example. How much local prime time TV and or radio time, do you think you (or anyone else), could purchase for (say) $1,200 dollars? Say what? Exactly.
On the other hand. What if you took the same $400 (or X) amount of dollars, and used. Or at least(tested) some creative marketing strategies and or tactics.
And simply let the results, or lack thereof, help you make your ultimate decision.Fair enough?
You Make The Right Impression With Your Target Audience And They’ll Literally Sing Your Praises High And Low!
So you reach out to one of the most popular, barbecue pit owners in your local area. And have them set up a giant punch bowl, somewhere near their counter.
And you agree to sponsor, (finance 100%), a monthly free drawing.But (get this?) It’s only for local business owners and or service providers.Huh?
And here’s the basics. Which you simply adjust, how and where you need to.The three months leading up to the summer.
Say starting in March, April and May. This is when they put the punch bowl out. And all local business owners and or service providers, (of all shapes and sizes), simply drop their business (or pre filled out index style) card into the fish bowl.
Whose Says You Can’t Or Shouldn’t Add A Little Customer Service Flavor To Your Long Term Marketing Arsenal?
Each month leading up to June.The barbecue pit owner(s) and or their staff, will choose that months, 1st grand prize winner.
And what they will win is, a $50 -$100 or X dollar credit, to purchase whatever they wish to, using their credit. In other words.
It can be a combination of barbecue wings, ribs, side orders and or deserts and sodas etc.
They only pay the extremely modest, delivery fee of X. And they will win, one delivery a week, for the next three or X number of months.
Basically, the promotion typically lasts, for the months of June through the last week in August.And two 1st grand prize winners, will be announced.
And all the other (99%) of the local entrants, will of course become, the runner ups.Right?
Here’s How And Where You Put Your Entrepreneurial Skills To Work!
Not only will all of the local runner up businesses and or services, win, one of the barbecue pit owner(s), best market tested, extremely time sensitive offers.
But guess what else? When the orders are delivered to the (both) the monthly grand prize winners, as well as the runner ups.
When the employees of the barbecue pit, calls or emails the runner ups.In order to find out what combination of goodies they prefer.
They will also find out, if there is a female secretary and how many females currently work at each business or service as well.Say What?
Because there will also be a sealed envelop, with the words “Thank You!“ in big red letters. Written on the outside of the envelop.Huh?
Being Pro-active With Your Marketing Strategies And Or Tactics Is Proven Approach!
And inside, after the recipients rip it open.They will also discover, your retail appliance center, is the primary sponsor of the free drawing.
And one of your best, market tested, extremely time sensitive offers, will invite how many number of ladies, who actually work at each particular business and or service,(full or part time) to drag a semi qualified guest, with them to your store, whose at least 18.
Build Your Brand The Right Way And Your Target Audience Will Become Your Goodwill Ambassadors!
And simply for doing so, you will ethically bribe them. For an extremely limited time of course. And doing so, will definitely cause them to immediately jump on social media, and start spreading the word, high and low.Correct? No doubt.
Both them and a percentage of their guest.There is most definitely a reason why, you (and or) your major competitors, targeted the local ladies.
You’ll discover why, in part two.Okay? For now, hopefully you can better appreciate, how you can definitely build your personal brand identity, while simultaneously, helping other, non directly competing vendors, look good as well. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re finally serious about doing some form of power networking. Let’s get connected asap!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
