How To Build Your Brand! (So You Don’t Have To Advertise Nearly As Much!)
(As Your Major Competitors Do!)
So “why” do you keep wasting your extremely hard money on outrageously expensive, dismally performing traditional on or offline ad campaigns? Is it because you simply haven’t been introduced to any potentially viable marketing or promotional alternatives?
Wanna “discover” how to build your brand so you definitely don’t have to rely on outrageously expensive traditional advertising as much? If so you or your major competitors are definitely in the right place.
The only major thing let for you to decide entrepreneur is whether or not you’re really open and ready to change. Say what? Because simply showing up and reading these words.
And watching any embedded videos or listening to the embedded podcast episodes is not gonna cut it in the real world. You and I and your major competitors ultimately get paid for “what” you consistently do or don’t do.
And besides, even “if’ someone (for whatever reasons!) were to offer to pay you simply for reading something. You and I can definitely earn a whole lot more for consistently doing or getting others to do certain things. Don’t you agree?
Wanna Know How To Build Brand Equity Which Converts Into A Potentially Profitable Marketing Asset? (Just Like The Ultimate Insiders Do!)
Try this potential long term marketing/promotional strategy. And compare it to ‘what’ your all too typical major competitors are constantly doing. And see which approach you honestly think has far more long term money making potential. (And is definitely a whole lot less expensive to at least initially A/b split test.)
Let’s say you either own, co-own or your one of the top three key marketing strategist for an incredibly popular, women-s cosmetic distributorship company. And typically you or your major competitors routinely invest anywhere from $25,000 – $75,000 dollars for the higher end full page ads in the fancy women-s glamour magazines.
Obviously those types of costs quickly add up, do the not? In fact do the math here. At $75,000 dollars a month. In just twelve months you or your major competitors have already burned through a staggering $900,000 dollars and counting. With very little bankable results to show for it thus far, right? Say what?
And of course you’re extremely active and strategic all over social media, right? But those likes and shares, while they stroke your ego entrepreneur. They are not readily paying the bills.
You need consistent sales revenue on both the front and back end of your sales funnel, agreed?
So Why Not Become Extremely Laser Focused And Strategic With Long Term Lead Generation Efforts?
Before diving head long into these incredibly brain dead simple marketing/promotional strategies and tactics. In part two, you or your major competitors will “discover” you can you these market tested, non traditional market tested strategies as an incredibly flexible marketing template.
So here you are. Your major competitors have already allocated another $75,000 or X amount of dollars to yet another outrageously expensive full page ad in one of the many extremely popular women-s magazines.
You on the other hand are at least willing to inexpensively A/B split some non traditional lead generation strategies and tactics. Fully aware going in. If (for whatever reasons!) these strategies and tactics aren’t initially working out. You unlike your major competitors can simply cut your losses in move in another direction.
So here’s the crux of your initial-non traditional- lead generation approach. Right or near, (about two weeks before) Valentines and Mother-s Day. You have five or six of your top female sales associates or managers arrange to visit their favorite local, upscale hair and nail salons.
And get permission from the owner(s) to do the following.
Entrepreneur If Some Form Of Ethical Bribery Is Not Yet A Part Of Your Long Term Marketing Strategy! (You’re Definitely Leaving Some Of Your Long Term Potential Profits On The Table!)
Basically your sales reps initially offer to let the owner(s) and all of their current and future hair or nail stylist sample two of your most popular selling fragrances. (And just to keep this hypothetical marketing illustration extremely simple and potentially profitable.)
Let’s say your shop is located two suites down in the exact same mini strip mall as at least one of the upscale hair or nail salons. And whichever fragrance they choose.
Provided they join your opt in email list before your sales reps leave the premises that day. And simply for doing so and dragging a friend with them to your shop, whose at least 18.
Before your extremely time sensitive, two sided, market tested gift certificates 10 or X day expiration window date expires. They automatically get to upgrade to a mid level bottle of the fragrance of their choice.
But instead of paying the usual retail price of anywhere from $650- $850 dollars for this 64 oz. fragrance. They get to purchase one bottle for the same price of a lower level 32 oz. bottle.
Which means they only pay your actual hard cost of $150 dollars. When the general public is gladly paying $389 dollars for this exact same 32 oz. bottle. Say what?
Entrepreneur can you say social media tsunami of constant bragging via pictures and videos?
This Initial Positive Word Of Mouth And Mouse Buzz Can And Definitely Should Be Leveraged Big Time!
(Again just for initial marketing illustration purposes only.) Let’s say you or your major competitors initially- inexpensively A/B split test this potentially profitable marketing/promotional strategy with at least one local, upscale hair and nail salon owner(s) and their stylist.
So now they’re al or most of them are not only making these local women feel more good about themselves, by professionally styling both their hair and nails, correct?
But the owner(s) and the stylists themselves are looking and smelly great too. So “what” do you suppose at least some of their daily local customers will definitely wanna know? Bingo. And your sales reps will be sitting their with more than enough free sample to pass out to every one of their customers who joins you or your major competitors opt in email list.
And “if” for whatever reasons they prefer not to join your list. But they still want a sample. You tell them they can purchase it at your actual hard cost of X.
Then you proceed to hand them one of your extremely time sensitive, market tested gift certificates/brand new customer only discount coupons. And hopefully you know the rest, right? Or at least those of you who have been consistently applying “what” you’ve been leaning here do, correct?
Coming up very shortly in part two entrepreneur. You or your major competitors are going to “discover” how to build your brand even faster and for a whole less expense. Using some mega proven, non traditional lead generation strategies and tactics, okay? See you in just a little bit. You’re gonna love it.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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