How To Build Your Brand Equity!
(Even If You’re Just Starting Out And Practically No One In Your Local Market Knows You Yet!)
So just because you’re just a newbie startup company. And practically know one in your target market even knows who you are just yet. Who says you or your major competitors can’t still build an extremely valuable and recognizable brand.
Even if you’re just starting out and practically nobody in your local market even knows who you are yet. If you find yourself in this type of all too common situation. And you’re wondering how to build your brand equity for literally pennies on the dollar.
And still whined up with a ton of potentially profitable, positive word of mouth and mouse buzz. Then major congrats because you are in exactly the right place. Turn the page and start applying this proven theory right now.
Who Else Wants To Discover How To Take Your Basic Lead Magnets Or Somebody Else-s And Consistently Generate Maximum Marketing Leverage With Them?
So you think just because you’re single location, non franchised retail jewelry business just started. It’s going to be incredibly difficult, (and not to mention) very expensive for you to build your brand and successfully compete with your better funded major competitors, right?
Well if you’re going to try and go head to head with them using the outrageously expensive, traditional methods. You’re absolutely correct.
You could waste a ton of money on those outrageously expensive, prime time local radio, TV and local major Sunday newspaper inserts etc.
And let’s not forget those outrageously expensive, dismally performing full or half page ads. Sure their great ego boosters.
But for consistently generating enough initial front end business to either earn a profit or barely break even. Not so much.
So What’s The So Called Insider Secrets To Building Your Brand Equity For Literally Pennies On The Dollar?
In a nutshell it’s nothing more than consistently implementing some form of influence-r marketing. Say what? Case in point. Notice the image below. Ever heard of highly respected, mega influential online SEO (Search Engine Optimization) expert Neil Patel of neilpatel.com fame.
To call him or anyone else with his well earned status a mega player and major influencer would be and definitely is an understatement.
How To Build Your Brand Equity!
Notice his comments, ( a potentially bank account filling testimonial) for another major influencer whose a highly respected expert in his own right. This would be blogging, email marketing and content creation expert Jon Morrow of smartblogger.com. fame.
And in case you didn’t know Jon’s blog posts consistently generates upwards of 200,000 unique visitors per month. Say what? And it’s his proven -targeted traffic generation skills Neil, (a proven expert in his own right!) is acknowledging with his influencer testimonial.
His firm hired Jon’s company and as a direct result Neil was incredibly pleased with the overall results. So Neil Patel (aka) the major influencer provides Jon’s company with a potentially bank account filling testimonial.
And in a nutshell Jon leverages it to the hilt for maximum long term profitability. And now Jon (or anyone else in his shoes) doesn’t have to spend nearly as much money as his major competitors do on outrageously expensive, traditional ad or promotional campaigns.
Below is a recent screenshot of Jon’s smartblogger.com sites current DA (Domain Authority) rankings.
How To Build Your Brand Equity!
Entrepreneur Get Creative Already! (Because There Is Definitely More Ways Than One For You And I To Leverage Major Influencers Assets Or Resources!)
Now let’s take this rather basic marketing template and customize for your retail jewelry business. Say what? So you and your sales staff leverage your current professional and personal inner circle members.
And you allow a local Dean of one the most prestigious junior colleges in your immediate area to have some of your best looking bling at your actual hard cost. And since she routinely earns somewhere in the neighborhood of $350,000 dollars a year.
You also know the type of income some of her neighbors and best friends and their spouses earn, correct? So when she and some of her peers routinely steps out rocking a pair of you or your major competitors extremely eye catching diamond studded earrings.
The ones which typically retail for at least for $650- $850 dollars a pair. But since she and at least some of her peers and in laws got to purchase them at your actual cost of X.
You know both their immediate personal and inner circle members, and some of their current and future neighbors, co-workers and current or future in laws will definitely wanna know “how’ they can get hooked up too, right?
Remember Entrepreneur Major Influencers Can Directly And Indirectly Lend You And I Or Your Major Competitors Their Already Established Mega Brand Equity!
Case in point. Some of you may already be aware Jon has an incredibly popular “Blogging Course” which helps bloggers such as myself consistently land either paid writing assignments for much publications.
Prestigious guest blogging opportunities. Here’s the point. Since tons of other online marketers have similar training courses. However, unlike the vast majority of Jon-s major competitors courses.
Jon-s course requires you pass a not at exactly easy to pass test. And upon doing so you receive a badge which you can them post prominently on your website.
And this lets potential clients know you and I are competent enough to contribute potentially valuable content to their site(s.) Take a look at the screenshot image of yours truly-s badge of completion below.
How To Build Your Brand Equity!
Don’t Wait To Build Major Assets Or Resources Of Your Own! (When You Can Systematically Leverage Those Of The Major Influencers!)
I hope you appreciate “how” completing his course and passing the test and receiving his “guest blogging” graduate certificate. All of Jon’s credibility and influence among these potential employers is passed on to his course graduates such as myself.
And obviously he nor anyone else in his shoes will risk damaging his brand, correct?
And since potential employers seeking writers trust Jon and respect his well established brand. Well hopefully you get the idea, right? My friend and fellow entrepreneurs this is how to build brand equity for literally pennies on the dollar. Just like the ultimate insiders do. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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