How To Build Your Brand And Still Share Some Of The Wealth!
Ever wonder how to build your brand and still share some of the wealth so everybody wins? It’s nowhere near as difficult or as far fetched as you may be currently thinking.
In fact as you go further and further into your entrepreneurial journey more and more opportunity marketing light bulbs should start going off.
Because truth told the vast majority of your major competitors can’t or don’t see the forest only the tress. Say what? Meaning at best they only see the marketing surface.
This gives a previously untapped advantage. But unless you act on it. Knowing the theory is not enough. So turn the page and have a look and you be the ultimate judge. Fair enough?
Wanna Know How To Build Your Brand Equity So It Becomes A Form Of Spendable Currency?
Say for example. Your women’s cosmetic distributorships idea female customer has a total lifetime customer value metric of $200 – $7,500 dollars give or take. Over the next five to seven year period.
And when you or your major competitors apply these non traditional lead generation and non traditional conversion strategies. About 65-80% is gross front and back end profits.
So you or your major competitors decide not to go the outrageously traditional advertising route. Which means you won’t be investing anywhere from $40,000 – $100,000 dollars on one those glitzy full page ads in one of the top female magazines.
Instead you strategically partner with (to start with) at least two local salon owner(s.) One hair and one nail salon owner. And here’s “what” you or your major competitors initially propose to them.
In order to create a positive word of mouth and mouse tsunami. And tons of video clips and images all over social media. Find out what their traditional two or X number slowest days of the weeks are.
You Ethically Bribe Your Best Customers And Clients And You Definitely Won’t Have To Worry About Systematically Getting The Word Out!
And the first twenty women who spend at least X. (Some above average higher amount.) And you tell both the owner and their stylist you will gladly foot the bill so they can surprise their customers by telling them this particular one is on the house. Say what? So imagine at least twenty local regulars, twice a week (who spend over X) at both the hair and nail salon.
And them constantly bragging to at least twenty five other locals. Entrepreneur look “how” fast 50 turns into 1,250. (50 x 25 = 1,250.) And on average 30% of the 1,250 are likely to become at least first time customers of both the hair nail salon owners. (1,250 x .30% =375.) And you can double this hypothetical figure. Since you’re talking about both a local hair and nail salon.
Once You Run Your Actual Numbers You’ll Have A Much Better Idea How Much You Can Really Afford To Invest! ( In Order To Consistently Generate First Time Customers!)
And remember “whatever” these marketing cost figures are for these two slowest days for both the hair or nail salon. It’s a mere drop in the bucket, in relation to them investing $40,000 – $75,000 dollars for a full page ad in a popular glamour magazine.
But this is only phase one in your long term marketing process. Say what? Next your representative who is there first thing in the morning on those two slowest days of the week. Until the shop actually closes.
She gets a general consensus from both the owner(s) and all the stylist present. And whichever fragrance they sort agrees smells the best.
Your rep gently sprays some in the air. So as the customers roll in. They can’t help but notice and want to know “how” they can at least buy a 32 oz. bottle for themselves. Or themselves and their daughter, daughter in law or the BFF etc.
And of course you or your major competitors give both the owner(s) of the hair and nail salon along with every stylist 32 oz. bottles of the fragrances of their choice at your actual hard cost. Say what? This way as their regulars sit in their chairs.
These ladies will quickly become long term, walking talking billboards for you or your major competitors. For literally pennies on the dollar. Coming up very shortly in part two.
You or your major competitors are about to “discover” how to build your brand while you systematically generate a tsunami of positive word of mouth and mouse buzz. For literally pennies on the dollar.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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