How To Build Momentum That Actually Makes You Or Your Major Competitors Money!
Honestly who doesn’t wanna know how to build momentum which consistently makes you money? Ands you can do so right under your major competitors noses.
And while or as you do so your ideal customers gladly help spread the word both on and off of social media. On the initial surface it may sound o seem like a rather tall order.
But as you look under the initial surface you start to realize “how” you or your major competitors can either leverage previously untapped goldmines of marketing opportunities. Or you can systematically create previously untapped goldmines of marketing opportunities.
So it’s definitely about how large a check you or your major competitors can write for some potentially expensive, traditional advertising campaign. Instead let’s laser focus your under utilized marketing and promotional assets or resources. And see what ultimately happens.
Entrepreneur Building Your Personal Brand Can Be Both Relatively Inexpensive And Potentially Profitable!
Case in point. Let’s say you sell those not exactly cheap women’s designer handbags. And even though you sell lower, mid and extremely high end designer bags.
Your really popular mid level designer bags start around $650 dollars and some of your most popular high end designer bags often start at $1,100 – $3,500 dollars each.
But unfortunately a lot of your front end gross profits get eaten up by the outrageously expensive traditional advertising methods. So rather thank continue to invest anywhere from $40,000 – $125,000 dollars for a full page ad in one o the many popular women’s glamour magazines. You or your major competitors initially inexpensive test the following, non traditional marketing strategy.
You or your major competitors reach out at least two local upscale women’s clothing and accessories stores. And here’s the front end JV (Joint Venture) revenue arrangement you initially propose.
You will 100% sponsor (pay for) an exciting monthly free drawing. Where each month the 1st grand prize winner, (whose entered the free drawing) by way of you or your major competitors market tested, stand alone lead capture page.
Which means they gladly joined your opt in email list.
Entrepreneur Strategic On Or Offline List Building Is The Hinge Which Swings The Doors Of Previously Untapped Marketing Opportunities Wide Open!
Initially women are going to these women’s clothing and accessories stores because they’re either already familiar with them. Or because of some type of positive word of mouth or mouse buzz.
First of here’s ‘what” the 1st grand prize winner wins each month the drawing is in place. one of you or your major competitors high end designer hand bags which usually retails for at least $2,500 dollars. Plus they also get their choice of women’s power pumps which typically retails for at least $900 dollars a pair.
And finally, they get their choice of any 64 oz. bottle of perfume o their choice. There will be at least three different fragrances to choose from. And it usually retails for a bare bones minimum of $650 dollars a bottle. Say what?
Entrepreneur hopefully you or your major competitors are going all out to accomplish at least two things initially:
1.) Initial goal # one: Rapidly and proactively building a laser targeted list of ideal prospects as quickly as possible.
2.) Initial goal # two: Continuously building a positive tsunami of word of mouth and mouse buzz for literally pennies on the dollar.
Ladies And Gentlemen If All You Ever Do Is Spend Your Extremely Hard Earned Money On Traditional Advertising! (You’re Literally Leaving A Ton Of Money On The Table!)
Here’s another super cool non traditional way you or your major competitors can both build your personal brand and help another non directly competing vendor grow.
You’ll invest X amount of dollars in twenty five pairs of mid level women’s power pumps. And instead of the ladies paying $900 or X dollars a pair.
The women’s clothing and accessories store sells them at their actual cost. And you or your major competitors jus reimburse them their actual hard costs. Plus any and all applicable taxes and fees etc.
But here’s the long term benefits. Each month those twenty five or X number of local women who are subscribers of you or your major competitors opt in email list. And they all know at least twenty other local ladies of varying degrees of local influence, right?
So 25 (just by positive word of mouth and mouse) quickly becomes 625, correct? (25 x 25= 625.) And typically 30% of those individuals are primed to become, (if nothing else) 1st time customers for you or your major competitors. ( 187.5 or 187 as a practical matter are ready to spend their extremely hard earned money. And some will systematically keep coming back.
Ladies & gentlemen are you starting to better appreciate how to build momentum for literally pennies on the dollar? I sincerely hope so.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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