How To Build Instant Rock Star Like Credibility Even If You Only Have A Shoestring Marketing Budget!Part Two

Please follow and like us:

How To Build Instant Rock Star Like Credibility Even If You Only Have A Shoestring Marketing Budget!

So as you previously learned in part one of this ongoing series, it is most definitely possible, (and in fact) is extremely probable, that given and effectively executing the right low cost, high powered marketing strategies and tactics etc.

You can definitely build long term rock star like credibility, providing you’re willing to (first and foremost) adjust your current mindset and secondly, embrace some semi unconventional, yet “battlefield tested” marketing strategies and tactics!Don’t you agree?

Great!Ladies & gentlemen, here’s the other critically important thing part one also revealed.

When you really stop to think about it, major corporations have several pro-active layers that make up their entire business, do they not?

For ex; they’ve literally got a top flight PR division, and a completely separate advertising/marketing division as well! (And not to mention other highly influential local or national media contacts etc!)

And let’s not forget the fact, they also periodically hire fancy and extremely glitzy, (not to mention) outrageously expensive Madison Avenue type of advertising/PR firms to create their local TV or radio or magazine ad campaigns!

In order to further bolster their image within their particular marketplace.Can you freaking believe! it?

While the far less expensive, particular laser focused, yet bank account filling and extremely viral marketing approach, you’re about to embark on, encompasses all of those proven elements and more!

Simply because it’s strategically tapping into some incredibly powerful, positive word of mouth & mouse (social grapevine) generating marketing momentum!And it’s constantly doing so, on the proverbial shoestring budget!Entrepreneur, (honestly) how cool is that?

So How The Heck Do You Systematically Build Rock Star like Credibility On The Proverbial Shoestring Budget?

(And Effectively Compete Against Your Major Competitors Massively Aggressive Ad Campaigns!)

Just to quickly recap, in order to put things into a much broader perspective. Instead of wasting a ton of your extremely limited capital and trying (in vain) to go head to head against your other three main retail jewelers within your local market.

Instead you’ve decided to strategically leverage one (or some) of the local, upscale, top women’s hair or nail salons in your immediate area.

And therefore, you’ve made sure the owner(s) of these extremely popular salons are currently sporting some of your best eye catching bling, remember? She or he has on a really nice, $1,500 to $2,500 dollar, diamond studded necklace! (That as you recall, they were allowed to purchase at your actual cost! 😎 )

And of course, in order to really impress her clientele and immediate inner circle of friends, family members & other professionals etc! She’ll definitely also need a set of your really nice $450 dollar a pair diamond studded earrings to go nicely with the radiant bling around her neck! Agreed?  😉

(For the record:My friend, there’s the high powered PR division of your business (literally) working overtime for you, 24/7!  😎 ) Don’t you agree?

And since the owner has seven other professionals working their chairs at least five days a week as well! You’ve also strategically hooked them up with some really nice (eye catching) diamond studded earrings, that typically retail for anywhere from $150 to $250 dollars a pair!

And some of them are sporting some really cool looking $500 to $700 dollar bling around their neck as well! (And of course, because they too are part of your high powered PR division of your business too, it’s only right you sold it to them at your actual cost as well! 😎 Don’t you agree?

Who Else Is Up For Some Proven Entrepreneurship Ideas That Literally Connect The Dots?

Okay, now that stage is initially set!Whatdayasay, we really dive deep? Now then, as was shared in the previous series, about single minded focused tunnel vision, negatively affecting your long term profitability potential!

Again, let’s quickly do the short math here!Between the hair/nail salon owners, twelve customers per day, five days a week! And the other seven professionals working the exact same amount of clients per day, times the same five days per week!

(Note: And let’s not forget, sense this is an extremely popular, upscale hair/nail salon, some of these regular women patrons, definitely have some major pull, (not to mention), major influence within the local community!)

Entrepreneur, look at how many potential daily/weekly/monthly conversations these hair/nail care professional will have in the shop alone! Where they’ll gladly and graciously, constantly be singing the praises of your particular jewelry store!

And let’s say after all is said & done, you literally, initially broke even, simply by selling that one shop $6,500 dollars worth, high powered, mega perpetual conversation generating bling! 😉

Do you really think your outrageously expensive local TV and or radio spots will consistently generate anywhere near this type of constant, positive word of mouth & mouse PR buzz? Let’s get real!Not a chance!

So what happens when these professionals go to their Doctor/dentist’s office? You don’t think one of the staffers won’t be just a tad curious?

Or what about when they head to their kids monthly PTA meetings! Or what about when the hair/nail salon owner(s) stops in to get their prescription refilled!Really?

You don’t think the extremely courteous receptionist, might not compliment her on that absolutely beautiful diamond studded necklace and or those, (simply to die for) earrings she’s got on?

Entrepreneur Can You Really Put A Potential Price Tag On This Type Of Long Term Positive Word Of Mouth & Mouse PR Campaign?

But forget complete strangers for a second!Ladies & gentlemen, what do you think will happen, when all of these professionals text pictures, or send videos of some of their newly acquired bling, to least ten of their closest friends, immediate family members and or in laws etc?  😎

And lest you forget, this is still the exact same, original, one time $6,500 dollar investment/PR campaign working for overtime you!Say what?

You don’t think any of these potential thousands of individuals, some of whom are highly influential women within your local community,over the course of the next year or two, will wanna get some of their very own eye catching, conversation generating bling?

Granted: they’ll be saving (on average) anywhere from 20- 40% off the normal retail prices, but still, they’ll be looking awfully good, while they’re doing it! Don’t you agree? 😉

And you must know, we’ve barely scratched the tip, of the marketing iceberg here, correct? And we haven’t even got to some of the real marketing sweeteners yet!Huh?  😉

Here’s one of the ways you (and or) your major competitors, are going to put this high powered, low cost PR word of mouth & mouse marketing campaign on  steroids! 😎

Initially, you’ll give the salon owner(s), and their staff, 50 each of your specially made two sided, lead capture style of business cards.

And on side B, where it says, “referred by X,” you’ll have them all just print their first & last name. And every time somebody wants to know the complete 411 on “how” they got so fabulously hooked up.

They’ll simply hand them one of your power list building business cards.And of course it directs the recipient to head over to your mobile responsive WordPress blog/lead capture page, to enter your free monthly drawing, for their chance to win one of your eye catching $2,500 dollar diamond studded necklaces!

Savvy Entrepreneurs Take Really Good Care Of Their Customers And Clients! (So That They In Turn Will Take Really God Care Of You!)

But here’s the marketing twist! Initially, unbeknownst to any of the hair/nail care professionals,(including the owners!) whichever of them has the top two most recipients coming into your store,(and or) they purchase something directly from your website!

You’ll personally show up at the shop  the very next week and hand the top person a $100 dollar gas card & number two gets a $50 dollar gas card!

(Think the rest of them will get the  not so subtle hint?)

Of course you’ll also call ahead & ask the owner “what’ the ladies would like for lunch that day, your treat! 😎  And you’ll spring for an additional $40 dollars  (or X) worth of pizza or wings!

Hey, you can easily afford to splurge like that when your ideal customers, total lifetime value is anywhere from $25,000 to $80,000 dollars, over the next seven to nine years! 😎  Don’t you agree?

Alright then! In part three, we will continue knocking it out of the park!Is it starting to become crystal clear, how you’re going to systematically build, rock star like credibility! Even if you’re doing it on a shoestring budget? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!