How To Build Brand Equity Which Consistently Opens Doors!

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How To Build Brand Equity Which Consistently Opens Doors!

Wanna know how to build brand equity which doesn’t cost a fortune? And still be able to run your business or service without constantly worrying about become over extended. It’s definitely a worthy goal is it not?

Entrepreneur there is very good chance you or your major competitors could strategically divert some of your traditional advertising dollars and still coming out extremely far ahead. It’s this the type of little known, rarely used process you’d definitely like to know more about?

If so turn the page and have a much closer look.

Entrepreneur Sometimes What It’s Really All About Is Being Resourceful! (Not Just Having Direct Access To Resources!)

Strictly for hypothetical marketing illustration purposes only. Let’s say you’re the senior director of marketing for an extremely popular women’s cosmetics distribution company.

And you typically invest $40,000 – $75,000 dollars on a full or half a page ad of some of the most popular women’ glamour magazines. Now you decide to rent a booth which cost $15,000 dollars at one of the popular women’s bridal shows.

Which typical over a two day period. Usually Friday & Saturday. On average about 75,000local women will pass through this 48 hour event. And you test at least these two initial marketing strategies.

1.) Non traditional marketing strategy # one: First at your booth you will hold a free drawing, where each entrant gets a chance to one of your best selling midlevel 64 oz. bottles of fragrance. Which usually retails for $650 dollars per bottle.

Plus the 1st grand prize winner also wins a women’s designer hand bag which typically retails for $1,100 dollars. (And you or your major competitors will get it for the actual hard cost of $7000 dollars or X. Say what?

2.) Non traditional marketing strategy # two: You will also pre negotiate a mutually beneficial JV (Joint Venture) Arrangement with another booth holder who sells extremely popular women’s bridal gowns.

And they too will also hold a free drawing. And their 1st grand prize winner, automatically wins a beautiful, (top of line!) women’s bridal gown. Which usually retails for at least $3,000 dollars. Even though their actual hard cost is only $1,500 dollars.

And you or your major competitors will actually pay them their actual hard cost of $1,500 dollars or X.

Free Drawings On Or Offline Is A Proven Low Cost Way To Quickly Build A Laser Targeted List!

And all the attendees of the bridal event has to do in order to enter these two free drawings is join both you and the bridal gown vendors opt in email list. and all of the runner ups will receive extremely time sensitive discount coupons. Where for an extremely limited time.

As long as the runner ups drag a friend with them to each of your stores or showrooms. And provided the friend is at least 18 and not a current subscriber.

Your subscriber says 25 or X% off their total purchases. And as long as their friend joins your list before they leave your store. They automatically save 20% off their total purchases up to $1,000 dollars.

If the guest spends over $1,000 dollars they automatically save 35% off.

Inch By Inch And Customer By Customer The Word Will Definitely Start To Get Out!

You or your major competitors could also get creative and go out and purchase 100 women’s bracelets. Which would typically retail for $250 dollars each.

But you purchase them at your retail jeweler JV partners actual hard cost of $100 dollars apiece. So 100 of them cost you or your major competitors $10,000 dollars plus any and all applicable taxes and fees. ($100 x $100 = $10,000 dollars.)

But remember, those 100 or X number of local women all know at least 25 other local women apiece. Do they not?) So 100 locals quickly translates into  2,500 locals. 30% of whom are usually going to become first time customers in the next 60 days or less. (100 x 25= 2,500.)

And 30% of 2,500 equals 750. So if 750 locals average each spend $375 dollars. You or your major competitors just grossed a respectable $281,250 dollars. Not bad, right? (750 x $375 = $281,250 dollars.)

Entrepreneurs that’s an awful lot of on and offline positive word of mouth and mouse buzz. Don’t you agree? Which means all the long term repeat sales and brand new first time customer acquisitions will be created for literally pennies on the dollar, correct?

So you can either how to build brand equity which consistently opens the doors to long term opportunity for literally pennies on the dollar. Are take your chances and keep paying for outrageously expensive, dismally performing traditional ad campaigns.

Which option do you prefer?

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