How To Build A Massive Email List!Part Two
Have you noticed how most, semi cash strapped, small business owners and or service providers, try to go about consistently profiting from any type of strategic email marketing strategies and or tactics?
Sadly, most startup entrepreneurs, really are not very good at strategically using the email automation component of their business.
This being the case. The vast majority of them, simply have no practical idea, how to build a massive email list.Have you noticed this too?
But far closer to home. A staggering 98% of them or more, have no practical idea, how to systematically go about benefiting from strategic- opt in email marketing.
And sadly, for whatever reasons, most still don’t currently have, any type of reputable, paid email service provider service.Say what?
So they mistakenly believe. Because they’re not paying for any type of reputable email service. Strategic email marketing, can’t play a major part, in their long term success.
And as you’re about to discover. Nothing can be further from the truth.
Who Says You Can’t Consistently Build Your Brand Without Knowing How To Build A Massive List Of Your Own!
Let’s say, you’re the proud owner of a single location, family orientated bakery.Which is non franchised. And currently, you have no traditional WordPress website, blog and or e-commerce site of any kind.
Which is probably par for the course, for at least 90% of the mom & pop style, non franchised bakery owners, throughout the entire United States. Right?
And since you also don’t have direct access, to any type of reputable, paid email service provider any kind. You also probably haven’t been strategically building an on or offline database (list) of any kind. Since you originally opened your bakery nine or X number of years ago.
This being the case. How in the world, are you suppose to start profiting, from any type of strategic email marketing strategies and or tactics?
Strategic Joint Venturing Arrangements Can Help The Vast Majority Of Semi Cash Strapped Small Business Owners Or Service Providers Raise Both Their Visibility And Long Term Profitability Too!
Case in point. Suppose one of your bakeries top JV (Joint Venture) or cross promotional partners, is a local, regional beverage distributorship service.
Who specializes in distributing, some extremely great tasting gourmet coffee, exotic ice teas,lemonades, upscale dinner wines.And some extremely high end champagnes.
Which routinely cost, anywhere from $550-$1,100 dollars a bottle. And some of their most popular dinner wines, typically cost anywhere from $$189 – $675 dollars per bottle.
And one of the proven marketing strategies, the beverage distributor constantly uses is.They also JV partner with a couple of upscale, women boutique store owners.
And because the beverage distributors, ideal female customer.Currently has a total lifetime customer value metric,of somewhere between $350 – $2,700 dollars.Give or take over the next five to seven your period.
This Is How And Why It’s Vitally Important You At Least Partially Understand The Total Lifetime Customer Value Concept!
So whenever the first 10 (or X number of) women per day or week.Spend at least $500 (or X) amount dollars in the boutique store.
The extremely marketing savvy beverage distributor, will have the boutique store owners and staff, hand these ladies a sealed envelop, which has big red letters on the outside of it.Which says “Thank You!”
Are You Starting To Appreciate How The Strategic Use Of Curiosity Can Work For Not Against You!
Of course you know these local ladies will waste no time ripping the envelop open, correct? Would you?
And when they do, here’s three really cool, totally unexpected bonuses worth X they’ll discover.
1.) First: They’ll get a market tested, extremely time sensitive discount coupon, worth $50 (or X) number of dollars, off any pair of shoes they buy, which are at least worth $150 dollars.
Meaning, they save $50 dollars off the normal retail price.(For an extremely limited time.)
You Most Definitely Can And Should Ethically Bribe Your Way To Success!
2.) Second: They will also receive, an extremely time sensitive discount coupon, to save 20% off, either a higher end dinner wine or higher end bottle of champagne of their choice.
However, simply for joining the beverage distributors opt in email/mobile marketing list. They automatically save 50% off the cost of the two aforementioned options.
And for dragging a friend with them, whose at least 18.Before the expiration date expires.They automatically get to purchase any one bottle of whatever, at the beverage distributors actual cost.Say what?
3.) Third: And the bakery owner will also include, one of their very best, market tested offers. And first time customers, automatically save 25% off any order over $15 dollars.
And they save just 10% off any order under $15 dollars.
Whose Says Strategically Building Your Brand Has To Outrageously Expensive And Overly Complicated!
Here’s where and how the strategic use of email marketing, will definitely help the bakery owner, who doesn’t currently have direct access to any type of paid email service provider.Huh?
Basically, the JV type of arrangement they have with the beverage distributor is the following.Since the extremely marketing savvy beverage distributor, is pro-actively building their opt in email/mobile marketing list.
In exchange for the bakery owner allowing the beverage distributor, to purchase their bakery orders at the bakeries actual hard cost.
Strategic Use Of Email Marketing Can Help You Generate Marketing Leverage For Literally Pennies On The Dollar!
So whenever the beverage distributor,periodically sends an unscheduled, broadcast ’email alert’ notice, to their subscribers.
And they include one of the bakeries, extremely time sensitive discount coupons for first time customers only.
The bakery will generate additional business right then and there.Right?
Plus, some of those first time customers, will ultimately turn into, long term repeat customers on the back end as well. Will they not? Absolutely.
Plus, the beverage distributor, as part of their JV arrangement with the bakery.The beverage distributor will reach out to their other local JV partners.
Who are not directly competing with the bakery.And ask those vendors to periodically send one of the bakeries, extremely time sensitive,first time customer only, discount coupons to their growing list of subscribers as well.
Can you now appreciate how to build a massive email list? And profit from it. Even if yo don’t have direct access, to a paid email service provider or not?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
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