Who else wants to know how to build a list fast?
Why Your First Time Web Visitors And Or First Time Walk In Customers
Will Absolutely Love The Chance To Win Something Of Value For Free!
As you learned in part one of this series, about how to build a list fast. Your ideal prospect absolutely loves entering high perceived value Free Drawings! Which means even an inexperienced newbie (on or offline) can instantly start building a highly responsive long term prospect list for peanuts!
Before you dive head long into the meat & potatoes, answer this question. Given the chance, would you be willing to invest only 60% of what it would normally cost you to acquire your ideal first time new customer?
Wouldn’t You Prefer To Save 40% (Or More) Off The Normal Retail Cost To Acquire A New Customer?
So let’s play with a little math just to put things in perspective for you. Let’s say your typical offline retail cost to acquire a first time new customer is $250.00. So if you only needed to invest 60% of that amount or just $150.00 per lead, would that $100.00 dollars in savings, be of any benefit to your bottom line? ( $250 x .60% = $150.00)
If you answered yes (and hopefully) you did. Congratulations! Because you just proved that any serious
entrepreneur would be more than willing to shave 40% off their cost to acquire that exact same new first time lead/prospect!
Meaning- your top potential JV ( Joint Venture partners) would be more than wiling help lower your cost by investing in your free goodies (as in your secondary) prizes. Because remember, they will be simultaneously building there list as well!
That’s why (both) you and they should be more than willing to provide the free secondary goodies in their free drawings! They’ll shave at least 40% or more off their typical retail cost to acquire their ideal new lead!
By the way; how often do you think the typical cash starved, struggling small business owner saves at least 40% off the cost of acquiring a highly targeted lead? Right! So hopefully you’re starting to see how you sell this extremely powerful marketing concept to your soon to be JV partners!
Segmenting Your List Will Yield Huge Long Term Profits…
(And It’s How To Build A List Fast!)
Depending on what type of business, product or service that you actually have; you can and should always inexpensively test various segments of your list in order to discover which (if any) can yield additional long term profits, for little or no additional added cost!
Meaning- suppose (for example purposes only) your Mom & pop pizza parlor is right near a huge commercial property complex, that’s loaded from top to bottom with good old (economy stimulating) county & state workers!
Target them already! Create (a lunch time special) with extended hours like, 11:30 am -2:00 pm, M-F. And create a special low priced yearly discount card that they present each time they purchase and it allows them to get a large soda for just .49 cents or some other ridiculously low price!
(Just be sure you always inexpensively price test.)
Ultimately, you’re looking for a price low enough that it gets them constantly returning to your shop, whenever they want either pizza, subs or just a large soda!
Have them be eligible for free monthly drawings, whenever they spend over X amount of dollars at any given time and they could win really cool prizes like, (50 buffalo wings) and two large liters of soda to share with their particular department!
Take Advantage Of The Various Sports Season Promotions As Well…(Because That’s Really How To Build A list Fast!)
And just as a quick aside, a nice knock off concept to test first, would be (during) football season.
Have NFL fans (especially) male college students, enter your free drawing where for the next 16 weeks of the regular season. One grand prize winner will receive one free large pizza and two large liters of the soda of their choice at your cost. Every week!
This way your only real cost is the actual cost of the large pizza and your labor time to actually bake them.
But since your going to be building this list via email, which means your going to need both a special lead capture either added to your current WordPress blog or you’ll pay someone like the one and only Sherice Jacobs to create a state of the art one for you, along with a reliable paid autoresponder service.
But the other proven cost cutting strategy you will employ is, you will make all of your entrants aware (via email) of course, that after they confirm that they entered your free drawing (double opt in) that each winner, must pickup their pizza on game day (meaning ) either Sunday if your open or Monday early evening.
And if they fail to show by 8:00 pm Monday, they automatically forfeit that weeks Large pizza and sodas!
Plus: you can make them aware than each time they come to your shop to pick up that weeks pizza up, as long as they bring at least two new people with them -18 and over- that are not currently on your list!
( Hopefully: you see how inexpensively you can leverage their friendships and profit from them!)
You will supply them with a special VIP card that allows them to buy one large pizza (for that specific week only) for just $3.99! And they pay the normal retail price for any beverages!
Your reason being: They (probably) can’t and won’t be eating a tasty large pizza alone! So the others will definitely want to know both how & where they can get a large pizza for just $3.99! Yep!
Translated: those friends come in and join your list as well! Bingo! And of course you can inexpensively test various back end generating income producers, like maybe hosting a private VIP (NFL Playoffs) and Super Bowl Pizza Party etc!
( Hint: Conduct a special survey(on your site) where you simply ask your list which of the five suggested activities would they most like to participate in. And why?
And have them number their top choices from one through five. With one being their top choice and five being their least favorite. Tally your results and give everybody that participated in it something for their much valued input! And you won’t need to speculate!
And for everybody that got choice the number one activity, throw them a free VIP pizza party where they get three large pizzas for the cost of one! Again they must pick them up and when they invite their friends to their eat over, the friends will want to know the who, what and where!) Super list building 101!
You Employ These Simple Proven Marketing Strategies….
(And You’ll Never Ever Wonder Again…How To Build A list Fast!)
Again your Super Bowl Party ( or whatever the activity is)will be open only to the people on your list and of course their invited guests! Think about it: you can send one tiny email to your list of 2,300 people (or X number) of subscribers.
Detailing how on Super Bowl Sunday; you will be hosting a private VIP pizza party that will only cost them $50.00 dollars apiece at the door (or they can pay by credit card right now and save 50%) and they will receive pizza, wings, subs,(two free complementary beers) and access to the game via a freaking huge state of the art 65 inch flat screen HD quality TV!
(Important note: do you see how from now on you can start strategically using the cash acceleration technique to induce your best customers to take the desired action now! Instead of later. In this case if they really want to attend your private Super Bowl Bash, and save 5o%! They need to act now!)
And of course the person that brings the most new un registered quests (meaning) they are not currently on your list! Will receive a Grand First Prize Cash gift of $100.00 dollars! Or something else that’s really cool!
Plus: they will receive an automatic refund of their cost of admission, so they’ll actually get in for free!
Second prize will receive $50.00 dollars in cash, plus a coupon good for 50 buffalo wings and two large free sodas! That they will pick up when their are notified via email (and or text message)and if they don’t do so within 24 hours, they automatically forfeit their prize!
Third prize will win $25.00 dollars in cash and a special coupon good for their 75% off their next three large pizza purchases (good for the next 90 days ) from when it’s sent to them via snail mail.
(Remember: these are just concepts! They are not etched in stone! Try to see the overall basic marketing concepts that are being by conveyed by way of an example.)
You Can And Definitely Leverage extremely High Profile Local Or National Sporting Events!
But here is the real kicker! So pay close attention. You (of course) will video tape portions this of this Super Bowl Fun Fest and add portions of it to both youtube and your WordPress blog!
This way (from now on) whenever a first time visitor hits your site and they see all the potential fun that they missed out on!
They’ll immediately want to join your list to be informed about your next Private Valentine’s Day Bash or whatever! Hmm?
And that entrepreneur, is how to build a list fast!
Are you starting to see how potentially lucrative having your very own in house list can be? Say yes! Great!
Because in Part Three your going to finally discover the other five simple ways to cash in now by having your very own highly responsive list! Just like the headline promised. So stay tuned!
As always, if you got any value out of this post, please tweet this. Thanks!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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