How To Boost Sales And Lend A Helping Hand Too! Part Two
Any body attempting to be or become, a successful entrepreneur of any kind. You recognize going in.
There are no guarantees of success, correct? And you’re constantly trying to effectively lower any front end risks as much as possible, right? For sure.
And what’s really interesting is.Most semi cash strapped small business owners or service providers, fail to acknowledge or fully appreciate.
Every other non directly competing entrepreneur or vendor vend they currently know or will meet in the immediate future.
The both of you, on some level or another.Each has potential assets, (or future assets!) and or resources the other desperately needs direct or indirect access to right now.
And rather than constantly struggling, (and constantly wasting a ton of money),trying to figure out how to boost sales revenue and gross front and back end profits.
For literally pennies on the dollar.Why not start strategically implementing some proven marketing strategies or tactics. Which help you or your major competitors leverage these other entrepreneurs assets and or resources. To the mutual benefit of both of you.Don’t you agree?
Have You Also Noticed How An Effective And Honest Assessment Of Your Current Untapped Marketing Potential Usually Reveals Tons Of Possibilities!
For example. When you start strategically examining, other non directly competing vendors, various, under utilized and or completely ignored, potential assets and or resources.
Not at first. But over time. You’ll discover, their sales people, or their director of sales or PR (Public Relations) manager. They have various potential personal contacts, who could definitely help move your business or service forward.
Or maybe, one of your non directly competing vendors closets contacts, customers, clients or one of their main vendors, has the exact mobile app development expertise, your business or service needs, to make it to the very next level or two.
Like maybe my collaboration bud Rajesh Kumar. Rajesh-s firm, nanoarchsoftware.com, They are mobile app development experts. They offer state of the web development services, along with cutting edge, customized – mobile applications.
Rajesh and I originally connected on Linkedin. As a direct result of a few casual instant messages.
Now as a direct result of our brief exchanges. We’re also connected on twitter. And have also agreed to periodically cross promote each others content.
See the screen shot image below.
How To Boost Sales And Lend A Helping Hand Too! Part Two
You Should Definitely Keep Investing Some Of Your Resources Or Assets Into Steadily Building Your Power Network!
Of course my and Rajesh strategically cross promoting each other. Inexpensively moves the needle forward for both of us, does it not? For sure.But what about you in your current situation?
You realize and totally appreciate. They’re are struggling, non directly competing entrepreneurs. Who could definitely use help, paying their monthly lease.
Or, help with increasing their current on or offline conversion rates. They have ex-customers or clients, who they literally have little or no practical idea, how to effectively re-activate.
Some businesses, literally have tens of thousands of dead leads, which it’s never even occurred to them. Another non directly competing entrepreneur such as yourself, might be more than willing to:
A.) Pay them X amount per lead, in order to get direct or indirect access to.
B.) Or perhaps even better. Just depending (of course!), on their ideal customers, total lifetime customer value metrics. It may make more economic sense, to at least inexpensively test. Giving away, some or all of the front end gross profit. So all you do is literally break even on your very first or second sale.
And net the remainder of not only all of the subsequent back end sales.But generate ongoing referrals. Positive testimonials and or, constant positive social media exposure as well.
The Upside Expansion You Crave And Deserve Is Just A Few Power Contacts Away!
When you start strategically leveraging other non directly competing vendors, unused office space.Or their down time with their trucks.Or when you successfully negotiate, being added to their follow up, opt in email/mobile mobile marketing follow up campaigns.
Or when you, and possibly piggyback in another non directly competing vendors, offline snail mail. Or when you postage share upfront, in order to include one of your very best, market tested, one or two side flyers or post cards, in their outgoing mail, to their VIP clients.
Any and or all of these proven marketing or promotional strategies.Can and definitely will help inexpensively move your business or service forward.
To some degree or another. And obviously some strategies will work far more effectively than others.Right? And of course, these exact same marketing or promotional strategies or tactics, can and do work in reverse as well.Huh?
Meaning, you can and definitely should, be allowing other non directly competing vendors, to leverage your under utilized assets and or resources.For the mutual benefit of both of you.
And remember, when you want paid, customized, one on one help. My current rates are just $250 dollars per hour. Reach out to me via my blogs contact page, in order to get the conversation started.
In any event. No matter which pro-active strategies you or your major competitors embrace. Hopefully you now better appreciate.How to boost sales, while simultaneously, lending a helping hand. Sound like plan or what?
Just Don’t Attempt To Be An Island While Trying To Grow Your Business Or Service!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills. (No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
Hello Mark,
To build a proper sales strategy, it is crucial to understand whole scenario of the sales funnel. The best way to accomplish your objectives is by first creating a sales plan with tough but attainable goals.
Goals should be created for sales team as a whole but also on an individual basis in order to track personal performance.
Building relationships with leads and customers is crucial when it comes to boost your sales. Eventually, thanks for sharing your worthy information with us.
With best wishes,
Amar Kumar
I really like your overall approach and advice Amar.
Because as you pointed out, if you have any type of
sales team, they definitely need to have daily
and weekly, attainable goals.
But equally as important, they definitely need realistic, individual
goals as well.
And equally important, you must steadily build and constantly nurture,
rock solid relationships as well.
Very well said! And thanks so much for sharing your
real world thoughts.Greatly appreciated!