How To Attract Customers Without Having To Rely On Pricey Consultants!
So who hasn’t heard it said before by now? And you’ve heard it at least a gazillion times or more, correct? Fresh new semi qualified leads are literally the life blood of your business or service, right?
And who can argue with this proven logic. So it definitely stands to reason. You and I and your major competitors. Definitely need to invest both money, time and other extremely valuable resources into discovering how to attract customers.
Both on or offline. Right? This way you’re no longer at the mercy of those outrageously priced consultants. Such as myself. Say what? You may be wondering out loud. Why am I seemingly throwing both my profession and myself under the bus? Correct?
Not at all. Read on to discover the particulars. Then you can decide one way or the other. Fair enough?
Are You Constantly Wondering How Do You Produce A Product? (Or Service!)
This is a great question. And obviously there is no one size fits all solution here. Because obviously companies with extremely deep pockets. Can afford to not only invest more on the initial front end of their customer acquisition funnel. Correct? But they can also go much deeper into their sales funnel on the long term back end of their sales funnel too.
Knowing the majority of their long term gross profits. Will ultimately be consistently generated on the long term back end of their sales process. Which explains why a local, single location, Mom & pop owned retail furniture concern.
Whose already run their ideal corporate, (meaning) business owner/service provider accounts. Total lifetime customer value metrics. Might easily fall somewhere between $500- $25,000 dollars. Give or take.
Over the next seven to ten year period. Especially when you consider the following three long term potential growth possibilities.
A.) The business or service could expand and grow into multiple locations. In which case, the owner(s) will probably need more updated furniture. Correct? Absolutely.
B.) The business could merge or get bought out. And the new owner(s) might want updated or newer furniture.
C.) Even if the business or service doesn’t expand by adding multiple locations within the immediate area. Or it doesn’t get bought out or merged with another local company o service.
The owner(s) and some of the current and future employees/associates might want new furniture for their? Take your pick. 1.) Home. 2.) Or their new business which they’re initially running from their home.
One Of The Proven Keys To Consistently Attracting New Customers For Literally Pennies On The Dollar! (Is By Over Delivering Value To Current Prospects And Customers!)
Case in point. (Watch ‘how” brain dead simple this market tested approach is.) Or can quickly become. Let’s say your single location, mom & pop owned retail furniture concern.
Let’s say you or your major competitors currently has a local (on and offline) database made of 3,427 local business owner/service provider corporate accounts. And currently you have at least 2,800 of them on your opt in email/text message list.
And since you’ve recently formed a mutually beneficial JV (Joint Venture) partner revenue sharing arrangement. With both a local gourmet coffee/beverage supplier.
And a local gourmet type of bakery. Which is also an independently owned, non franchised business. You send a combination of a series direct snail mail postcards.
And a series of extremely time sensitive, ‘broadcast’ email messages to your opt in subscribers. You make them aware, “for an extremely limited amount of time.” Any purchase they make for X and above.
You will automatically provide them with three or X number of twenty lb. (pound) bags of extremely great tasting gourmet coffee. Say what? Now obviously every one of your local corporate accounts, is not an avid coffee drinker. Right? Agreed.
However, here’s you or your major competitors long term thinking. While the owner(s) may or may not be avid coffee drinkers themselves. There is more than a very good chance.
At least half or more of their current and future employees are. Bingo. Which is why you or your major competitors. Formed this potentially profitable JV arrangements with one of your areas most popular gourmet coffee houses.
Now you can buy bags of gourmet coffee of practically any size you want. At their actual hard cost. Plus any and all applicable taxes and fees. And give them away as ethical free bribes. As incentives for your ideal prospects or ideal VIP customers. To do X, Y or Z.
Look For Some Simple Ways To Leverage Other Proven Marketing Strategies And Tactics!
Say for example. During National Small Business Week. You or your major competitors could set up mini portable booths inside your showroom. And let your gourmet coffee JV partner offer, extremely large Xtra “Big Gulp” samples of their great tasting coffee, tea or cocoa to your customers.
And place a huge sigh which reads.
Every purchase over X. And you’ll receive 3 or X free twenty lb. (pound) bags of gourmet coffee free. Courtesy of the gourmet coffee supplier.
When in reality behind the scenes. You’re actually paying the real hard costs. So they don’t lose a nickel. But get massive free exposure to brand new, potential first time customers.
And rest assured. Some of those first time customers. Who in reality are either employees or vendors of these local business owners or local service providers.
They’ll want to purchase some for themselves. Or to giveaway as gifts. And the flip side is. This local gourmet coffee provider. Will only be too happy to return the favor. And offer some of your best, market tested gift certificates to their corporate clients.
To either use for themselves or giveaway to their current and new employees. So you or your major competitors could be periodically gaining, brand new first time customers and a steady stream of first time referral customers as well. For literally pennies on the dollar. Don’t you agree? Absolutely.
Any questions on how to attract customers? Without having to constantly rely on outrageously pricey consultants such as myself. Of course it goes without saying. Whenever you want expert, paid professional help. You definitely know who to contact. Right?
Are You Starting To Appreciate The Various Potential Untapped Marketing Possibilities All Around You? (Just Waiting To Be Tapped Into!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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