How This One Incredibly Simple Marketing Trend Is Causing You To Work Twice As Hard As You Actually Need To!
So have you noticed, or did you already,previously know? on average, according to recognized experts like Tammy Adams and cash flow business, money managing expert Belinda Rosenblum.
A staggering 60% or more, of all legally run, traditionally based, Mom & pop small business owners and service providers, are barely profitable.
And what’s even more revealing and shocking. A staggering 82% of traditional small business owners and or service providers, (on or offline BTW), are constantly experiencing reliable cash flow issues.
So the marketing trend, which unfortunately, for far too many aspiring entrepreneurs is.
In spite of how hard and long they actually work. For the most part, at the end of the day.
They’re primarily working in, not on their business.Meaning, rarely if ever, are they experiencing, very little, potentially bankable marketing leverage of any kind.
Have You Also Noticed How Much More Fun And Profitable Your Business And Or Service When You Work On Not Just In It!
Case in point. As you recall from a similar, two part blog series, about how, a certain marketing trend, is steadily causing, far too many aspiring entrepreneurs.
To be caught on the debilitating, small business ownership treadmill. Where they’re constantly working incredibly hard.
But at the end of the day. They barely cover their ongoing or constantly increasing front end expenses. Right? And in essence, they’re nothing more, than an extremely low paid employee.
Masquerading as a small business owner, service provider and or start up entrepreneur. The good news is. This most certainly doesn’t have to be the case.Huh?As you’re about to discover.
You Can And Definitely Should Be Constantly Building And Developing Your Various Business Assets And Or Business Related Resources!
Turning your attention once again. To your typical, single location,non franchised, Mom & pop, traditional, family orientated bakery owner.
Usually, this extremely hard working man or woman. Has probably somewhere in the neighborhood of 3-7 key employees. They work six -seven days a week.
With the exception of 2-4 major holidays per year. And sadly, even though they consistently put in, anywhere from 60-90 hours per week into their business.
Often, as the end of the month quickly approaches.Once again, (as is far too often the case.) They’re deeply concerned, if they’ll not only make that weeks payroll.
But will they also be able to pay this months invoices, as well as the rent. And the primary reasons, for all of this ongoing stress.
Part Of Your Long Term Marketing Strategy Is to Implement Proven Strategies And Or Tactics Which Consistently Produce Some Type Of Bankable Marketing Leverage!
They’re current hustling, marketing, promoting and or their outrageously expensive, traditional advertising techniques and or methods etc.
Are doing nothing more. Than forcing them to continually have to work in, not on their business/service.Say what? Nod your head cadets.Because it’s true.
Say, strictly for marketing illustration purposes only. This local mom & pop bakery owner.Finally decides to start strategically working on, not just in their business.
So they set up a giant fish bowl, and initially start pro-actively promoting, their weekly free drawing. For the local business owners and or service providers, who frequent their business.
Your Free Drawing Marketing Strategy Is the Perfect Tool For Some Long Term Power Networking!
And so what immediately starts to happen now is. Local small business owners and aspiring entrepreneurs, of literally all shapes and sizes.
They start dropping their business cards into the giant fish bowl. Which clearly states.Only local small business owners are eligible to win!
And let’s say on average.About 75 local customers per, your twelve hour day, frequents the bakery. And on average, about 20% of them. Or 15 visitors per day, over a six day work week.
Those 15, own some type of business or service. (75 x .20%= 15) And they enter your free drawing, once a week. So each week, your free drawing marketing strategy, compels 90 small business owners per week, to enter your free drawing.
For their chance, to win $100 (or X) amount of s dollars, in credit. To spend any way they wish to. But they have a grand total of six weeks, to use their credit. Or it’s automatically forfeited.
So Now That You Know How To Initially Build An Extremely Targeted List!(What’s Your next Few Steps!)
Here’s one of your very first steps, to inexpensively test. Because your primary long term goal, is not to simply giveaway, X amount of your free, extremely great tasting goodies per week. No way.
Instead, you’re gonna to systematically generate, some long term, bankable marketing leverage.
For literally pennies on the dollar. Obviously, since only one, extremely lucky, local small business entrepreneur, can win the 1st grand prize per week, right? Doesn’t it make perfect sense, to maximize your long term, profit generating potential, from the remaining 99%.
Are You Definitely Starting To Appreciate Why It’s Worth Investing In A Proven Marketing Education?
Absolutely. And that’s exactly what you’ll ‘discover’ how to do very shortly in part two.Okay? For now, are you starting to better appreciate, how a certain, all too common marketing trend, is causing far too many, aspiring entrepreneurs (just like you.)
To work at least twice as hard as you really need to? Say yes! Great. See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
As always, if you got any value out of this post,please share this on your favorite social
media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Keep Investing Your Time And Resources Into Developing Proven Systems And Processes Which Leverage Both Your Time And Money!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.) It’s a $97 dollar value and it’s free!
