How These Really Simple Creative Marketing Strategies Can Add To Your Bottom Line!

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How These Really Simple Creative Marketing Strategies Can Add To Your Bottom Line!

Let’s all face this all too common marketing/promotional reality. Sometimes you simply can’t afford to constantly write outrageously big checks. Especially if you’re constantly receiving very little bankable results. Right? Agreed.

Sure every body wants to build and nurture a brand. But who can justify doing so if to date your so called best marketing/promotional strategies simply aren’t getting it done. Where do you draw the line?

On the other hand. Why not at least strategically A/B split test some inexpensive creative marketing strategies or tactics? They not only tend to cost less. And in the long term.

You might also generate some critically important first time customers. And a very respectable percentage of them may not only go on to eagerly become some long term repeat customers.

But rest assured a certain percentage of these extremely loyal repeat customers will enthusiastically brag constantly all over social media. Letting their followers know all about you or your major competitors awesome products and services. Is this a proven process you can live with or not?

So What Are The Marketing Tools And Techniques I Should At Least Be Inexpensively A/B Split Testing?

Take your pick. Say what? Since you’re going to initially dip you marketing/promotional toes in the water. Why not start with the proven fundamentals. Huh? Case in point.

Let’s say you’re one of the senior marketing directors for an extremely popular women-s cosmetics distributorship. And currently you have a lower priced popular 32 oz. bottle fragrance. Which typically retails for $189 dollars. And a popular 64 oz. mid level fragrance which usually retails $650 dollars per bottle.

Your high end 64 oz. bottle usually retails for $1,300 dollars a bottle. And your ideal female customer currently has a total lifetime customer value metric of somewhere between $189 – $3,500 dollars. Give or take over the next five to seven year period.

And your initial gross front end profit margin as of right now. Is right around 75-85%. Provided you or you major competitors continue using these types of market tested, non traditional lead generation strategies and tactics.

Since you have such a large initial front end gross profit margin spread. You decide to get proactive with your creative marketing strategies and tactics. Because you know when these non traditional marketing/promotional strategies work.

Your long term gross back end profit margins are even more lucrative.

You Can Literally Open The Creative Marketing Doors Wide Open To Some Long Term Profit Generating Previously Untapped Marketing Opportunities Or Possibilities!

So put you very best marketing hat on for just a second. And play these two potential marketing scenarios out. (And you tell me -ultimately- which direction your sales and gross revenues will go.)

Especially if you consistently implement or strategically A?B split test. At least some o these proven, non traditional marketing strategies and tactics.

1.) Potential marketing scenario # one: Let’s say your women-s cosmetics distributorship at least test-s these potential marketing strategies.

You reach out to at least three local, non franchised printing business owner(s.) And offer a free drawing which you or at least one of your major competitors 100% sponsors.

And it’s for both National Secretaries Day and National Small Business Owners Week. For National Secretaries Day. Every local small business owner or service provider of any kind. As long as they spend at least $10 dollars or X amount of dollars.

They are given a special VIP opt in email or text message number. Either way. They can join in this particular case. The opt in email list of the printers JV (Joint Venture ) partners email or text message list.

No Matter What Always Look For Some Potentially Profitable Opportunities To Build Your Very Own List Of Some Kind!

And now they’ve automatically entered into the free drawing. For a chance for the secretaries, or head female office manager/receptionist of each business owner or service providers place of business.

The 1st grand prize winner automatically wins a dozen roses sent directly to the office. Plus and extremely time sensitive gift certificate. Your extremely time sensitive gift certificate entitles the secretary or female office manager to a 64 oz. mid level bottle of one of your most popular and best smelling fragrances.

If they decide to come alone before your gift certificate expires. They only save 10 or X% off the typical retail rate of $650 dollars a bottle. However, simply for a dragging a friend with them to you store. Whose at least 18.Before the handwritten expiration on your gift certificate expires. (Get this!)

As long as they’re still an active subscriber on your opt in email or text message list. They get a choice. Say what? They can either get a free 32 oz. bottle of their choice. Or they can upgrade and purchase a 64 oz. mid level bottle of their choice. And only pay your actual hard cost o X.

Again. These particular options are only available to them. For remaining an active VIP subscriber and dragging a semi qualified friend with them, before the expiration date. And whose at least 18.

Hopefully You’re Starting To Fully Appreciate How These Customer Retention Tactics Can And Will Help Your Long Term Profits Soar!

And because every local small business owner or service provider who also spent at least the $10 or X dollar minimum in order to be eligible to enter the drawing. Guess what? As an incredibly popular, word of mouth and mouse generating runner up second prize valued at X.

Each secretary or female office manager/receptionist. For an extremely limited time. They get their choice of exactly the same options. Huh? If they decide to come alone to redeem their extremely time sensitive gift certificate.

They can purchase a popular 32 oz. fragrance and save 10% off the typical retail price. Or they can take advantage simply by dragging a friend with them to your store, before the handwritten expiration date on their gift certificate expires.

And as long as their guest is at least 18. They automatically get to upgrade to one of your best smelling 64 oz. mid level fragrances. And only pay your actual hard cost of X. Instead of the usual retail price of $650 dollars. Huh?

Can you say social media tsunami? (I sincerely hope so.) In the interest of space and time. You’ll discover at least three more more, market tested concepts. Which definitely help you or your major competitors put your creative marketing strategies or tactics on promotional steroids. Alright?

It’s Officially Your Time To Get And Remain Extremely Proactive!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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