How The Ultimate Insiders Turn A Local Nagging Recession Into A Profit Producing Goldmine!
(And How And Or Your Major Competitors Can Too!)
Let’s be brutally honest here, okay? It’s not if there’s going to be a local nagging recession every now and again right? It’s more a question of when and “how” long they will last. Don’t you agree?
But what you and or your major competitors may initially find rather hard to believe entrepreneur. Is these so called nagging local recessions. Can in some relatively small cases actually be or quickly become turned into the springboard for some major long term front or back end profit producing opportunities.
This contrarian mindset and marketing approach is definitely one of the major variables which helps separate those aspiring entrepreneurs who eventually make it. And those who eventually don’t. Is this the type of insider info you’d definitely like to know more about?
Why Not Start Leveraging The Various Types Of Unfilled Marketing Gaps In Your Immediate Area?
Say strictly for hypothetical marketing illustration purposes only. Let’s say a local commercial real estate broker also has a few commercial spaces available to lease. (And truth told one of these potential spaces is ideal for either a women’s nail or hair salon. (Entrepreneur watch ‘how” a little marketing creativity can potentially go an awfully long way.)
So because this particular female broker is also quickly becoming an extremely savvy marketer in her own right. She decides to test one of her recent marketing ideas. Because the commercial unit she has for lease is in what’s definitely considered a rather upscale area.
Typically this type of unit would rent (lease) for anywhere from $1,700- $1,850 dollars per month. And she approaches one particular hair salon owner who currently leases a space across town, whose currently only paying $850 dollars per month for her current space.
She takes a look at the unit and although she immediately falls in love with it. She knows both she and her current and future stylist will definitely have to raise the costs of their various services, in order to be able to afford the spot.
( On the other hand the broker assures her there’s definitely a potentially viable alternative for her to seriously consider before she makes her final decision.)
So How The Heck Does A Nagging Local Recession Possibly Open The Door Extremely Wide To Some Long Term Potentially Profit Producing Possibilities?
Excellent question entrepreneur. And I’m so glad you finally decided to ask it. First of all, the female broker enthusiastically shares with each potential hair or nail salon owner who looks at the potential space.
(Especially if the commercial space they’re currently leasing cost them at least $1,000 dollars a month less than this new space would.) The broker informs them about a special leasing arrangement she (and only she!) can offer the eventual tenant.
Because she owns the building. Basically here’s how it would potentially play out. In one of two ways.
1.) First: Because the broker is a JV (Joint Venture) revenue sharing partner for a couple of local, non directly competing vendors. One being a local women’s deluxe facial treatment center owner.
And the other being a local, non franchised retail jewelry store owner. (Which explains “why” the female broker is currently rocking an extremely eye catching diamond studded necklace. Which currently retails for at least $2,500 dollars.)
And her long time secretary is also rocking an extremely eye catching pair of diamond studded earrings. Which currently retails for $650 dollars a pair. But because the secretary performed certain marketing tasks for the jeweler. Which the broker will gladly explain to whomever she ultimately leases the space to.
Are You Starting To Fully Appreciate The Mountain Moving Marketing Possibilities Of Various Forms Of Ethical Bribery!
Because her secretary was able to get the earrings for the actual hard cost of a pair which would typically retail for $450 dollars. So the secretary basically initially only paid a temporary deposit of $225 dollars.
And over time she actually got her entire deposit of $225 or X amount of dollars back. And now those extremely beautiful diamond studded earrings she’s constantly wearing are free.
Think she’s happy? And BTW, just in case you’re wondering. The brokers eye catching diamond studded necklace is now free for her as well. (Say what?)
2.) Second: As long as the nail or hair salon owner(s) agree to pass out some of the jewelers best market tested, extremely time sensitive, two sided gift certificates to their constantly growing clientele.
Every month the salon owners generate at least 20 or X number of first time customers for the jeweler or retailer sponsoring (100% financing) this particular promotion.
The salon only gets to pay the current lease amount they were paying at their current space. Which as you recall will typically be at least $750 to $1,000 dollars a month less.
The broker earns a JV revenue commission of $200 dollars per lead converted to first time customer. Regardless of ‘how” much or how little these customers initially spend on the front end with the jeweler. So for the broker, a bare bones minimum of twenty leads converted to first time customers for the jeweler means an additional $4,000 dollars per month in completely passive gross side hustle income.
(Which theoretically equals an additional $48,000 dollars per year. $200 dollars per conversion, times twenty of them per month X 12 months = an additional $48,000 dollars year.)
How many business owners, (small or otherwise) or service providers do you think would happy to consistently earn half as much is some sort of passive income generating opportunities? (Either during or after some type of local nagging recession.)
Of course the broker earns $200 or X amount of dollars per lead converted to customer, regardless of “how” many the hair, nail salon or deluxe women facial treatment center owner(s) and staff consistently generate on a monthly basis.
So their passive income could potentially reach high five or even a six figure a year income stream. Not bad for a so called side income stream, right? Let the marketing/promotional opportunities begin.
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