How The Ultimate Insiders Put Their Traditional Advertising Budget On Steroids!
(And “How” You Definitely Can Too!)
So what would or could it potentially mean to your bottom line,(both now) and in the not so distant future.
If you would start generating at least 250% more long term results from your traditional advertising budget? Say what?
Meaning, instead of you constantly blowing a fortune, month after month, after month, on some type of outrageously expensive, (albeit) dismally performing, traditional advertising and or promotional campaigns.
You decide to get just a tiny bit creative, and simply inexpensively test, utilizing different marketing strategies and or tactics, with certain percentages of your traditional advertising budget.
And doing so, will definitely open the doors to some long term marketing possibilities, extremely wide.
Why It Definitely Makes Sense For You To Start Using Your Traditional Advertising Budget In Some Far More Creative Ways!
Case in point. Let’s suppose you run a fairly successful, single location retail jewelry store.
And just like the vast majority of your major competitors, your typical markup, just depending on what type of jewelry is involved.
It could easily be anywhere from 100-600% or more. 😀 And even though your gross front end profit margins are extremely high.
When you factor in some of your traditional cost, like your not exactly cheap commercial lease. And the storage cost you periodically pay, whenever you have to temporarily store a percentage of last years unsold inventory, in order to immediately make room for your new inventory.
And then you definitely have to figure in, (as accurately) as you can, the cost of those outrageously expensive, (albeit) dismally performing local billboard ad campaigns.
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Say for example you currently spend, on average, about $3,500 dollars per month (or more), on some dismally performing, local billboard ad campaign.
Which means, year after year, until and or your main competitors come to their senses, you’re investing a cool $42,000 dollars per year. ($3,500 per month x 12 = $42,000 dollars per year.
And once you bother to tally your actual leads converting to sales ratio. (Provided of course there is any! 😀 ) Plus your true cost per lead, (CPL) from this one particular source.
You will unfortunately discover, your cost per lead is literally off the charts. This being the case.
Suppose you start inexpensively testing some potentially viable marketing alternatives.
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As you start looking around, for some creative marketing alternatives, to how you currently use your traditional advertising budget.
Say for instance, right near your retail jewelry outlet located within the same strip mall, is a rather upscale coffee shop, which both you and some of your upper management team frequent at least a couple of times per week.
And since you’ve done so, for the last three years and counting. You’ve personally been on a first name basis with the owners, at least that long.
So one day, as you’re paying for your usual, which is a large coffee and two bagels with cream cheese.
As you’re standing in line about to pay, you notice several of the women in line, as well as those steadily entering the place, clearly are dressed just like your ideal female customers. 😀
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So here’s a fairly seamless marketing strategy, you eagerly discuss with the owners of the bakery. If they actually have, what could be readily considered, any type of so called slow day or days of the week.
And or if they have any semi slow seasons throughout the year.
Here’s what you readily propose doing, with at least part of your $3,500 dollars per month, which was previously being allocated, (wasted on) your outrageously expensive, (not to mention) dismally performing, (DOA) dead on arrival billboard ad campaign.
Instead, every day, the first 25 (or x number of) ladies, who come in and buy a large anything, they automatically receive from the coffee shop owners and or their professionally staff.
A special,(old school) two sided index card. And or eventually they may have an app developed for tracking purposes.Anyhow…
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And these X number of extremely loyal customers, can now purchase their next ten (or X) number of large beverages, and instead of paying anywhere from $3.29 -$4.99.
Now they pay just .99 cents each time! Say what? 😀 That’s correct.
And here’s the other really cool part of this particular, positive word of mouth and mouse generating strategy.
Since in reality, it’s the jewelers financing power, behind this particular marketing strategy.So the jeweler, is also going to aggressively seek out, one of the top end, gourmet coffee and exotic beverage distributors in town.
These Are The Type Of Lead Generation Strategies Which Definitely Lead To Multiple Streams Of Income Producing Opportunities!
And going forward, for as long this particular strategic alliance, (aka) joint venture (JV) partnership arrangement is fully and or partially in place between the two of them.
The coffee shop will only sell this extremely high, great tasting gourmet coffee and or other, extremely popular, exotic beverages to their constantly growing customer base.
In reality, as the coffee shop sells the first X number of ladies per day, who purchase some type of large (and or extremely X-tra large) “Big gulp” type of beverage.
The coffee shop staff immediately hands these ladies, this old school type of two sided index style card.
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And if need be, they can purchase an inexpensive machine to laminate them, so it lasts at least for a little while longer than usual.
And the jewelry store owner, in reality, merely buys X number of pounds per week and or month from the distributor to give directly to the coffee shop owner(s.)
This way, as the coffee shop sells, their normal medium, large and Xtra large, “Big Gulp” sizes.
They won’t be out a penny in actual hard cost, because the jeweler is gladly footing this back door, type of marketing strategy cost. 😀
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And when the first X number of local lady customers per day, buy their initial large coffee and or large beverage of their choice, and now receive this two sided index style card.
Their next 10 (or X number) of large beverage purchases, are just .99 cents each! Or X!
And each time, the coffee shop owner merely hole punches the card and or uses an app to keep track. In any event, this proven strategy definitely compels these local ladies to keep coming back, at least until they use up the card, correct? And to constantly spread the word, both on and offline, correct? For sure. 😀
Meanwhile, on side (B.) of the index card, the ladies are invited, to join the jewelers VIP opt in email/mobile marketing list.
So they can enter the monthly free drawing, for their chance to win an extremely beautiful, (not to mention), extremely eye catching diamond studded necklace. 😀 Which normally retails for at least $2,500 dollars! 😀 Okay!
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Plus,near the bottom of side (B.) of the index card, these ladies will also be highly encouraged, to not only come to your jewelry store to save at least 20 (or X% off) their very first purchase.
But just for dragging a friend with them whose at least 18, they automatically save 40% or X off their very first purchase! 😀
Can you say social media explosion? In any event. Hopefully now, you can much better appreciate, how the ultimate insiders, put their some of their traditional advertising budget on steroids! And how you definitely can too! Don’t you agree?
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