Did you happen to notice (by any chance), in part two of our ongoing series, about how our hypothetical newly licensed real estate agent was still able to power network, even though technically speaking, they had only been in the field for less than 90 days.
Which just goes to show you, that effective power networking, has absolutely nothing to do with (A.) how long you’ve technically been doing something! Or (B.) what particular product, business and or service you’re currently involved with.
Because the overall basic (proven) fundamental concepts are pretty much universal. Don’t you agree? However, if I could, I’d like to add just a dose of reality to part three. As you recall in part two, it was suggested that after our real estate agent started asking (more like) interviewing the various professionals, from the five main professions that were mentioned in part one.
They started to get a much better idea of “what” type of highly targeted (and therefore) more magnetic content to start systematically creating. In order to better “attract” their specific target market. And as you recall, several sample type of free lead generating headline titles were suggested, in order to attract their potential customers.
But let’s say our agent is pretty much a run of the mill type of newbie that gets exposed to these “direct response” type of lead generating marketing strategies. Which means they quickly find themselves suffering from brand new marketing information overload!
So they obviously aren’t going to be creating and inexpensively testing all or most of these battlefield tested marketing ideas anytime soon! they sounds more reasonable and likely, correct?
So How Do You Consistently Power Network Even When You’re Just Starting Out?
Now because our newbie real estate agent (in all) likelihood, is not going to start creating a vast majority of these free lead generating special reports, not initially anyway.
Instead, they decide to start by focusing on their on and online free 90 minute introductory workshops.Only because, this proven marketing approach feels a little more conventional to them, and they feel like they can always ramp things up later on, once they get rolling and get their feet wet.
But even so, and that being the case. Watch “how” they still plan on strategically using their network, to inexpensively grow their business and spread their reach and create some powerful (long term), positive word of mouth advertising buzz in the process.
For one thing; each workshop they put on, they will include a free two sided 8.5 x 11 sheet of paper. And side (A.) will have the contact info for their current go to person for that particular industry.
And get this, on the back side of the sheet, (side B.) will have the sponsors current offer on it! Meaning: if a popular local furniture concern has a sales event about to take place, the recipients (attendees) of the event will be directed to a special lead capture page on the vendors WordPress blog, so they can get some type of (extremely limited time) new customer VIP discount coupon/gift certificate etc.
Now typically, our agent will allow no more than three non competitive vendors to share that back side (side B.) of the 8.5 x 11 sheet of paper, that also lists the current contact info of their current go to person for each specific industry that they’re currently power networking with.
And they’ll typically charge each vendor $200 dollars each. (Or X.) And that $600 dollars, helps offset the cost of the hotel room and the snacks and refreshments they serve, prior to or just after the presentation has ended.
And it’s $300 dollars each, if only two vendors want to share the back side of the sheet.
Systematically Building A Stable Network Is Definitely A Cornerstone Component To Long Term Success!
However, if any one particular vendor wants to be the only (solo) advertiser on the side (B.) of the sheet, then they only have to pay $550.00 dollars, and they can advertise their offer, strictly as a type of paid solo advertisement! Pretty cool, right?
But here’s the next way they’ll strategically leverage their ongoing network. Since they will initially be starting with say five separate key industries (such as) lawyers, that specialize in real estate closings, local up and coming general contractors and or property developers or local real estate investors that specialize in well maintained single family homes etc.
They’ll have each of these professionals, share at least ten extremely valuable tips, and our agent, will simply send their opt in email subscribers, weekly broadcast email messages, for the next 52 weeks! And beyond!
In other words, every week, they’ll be sharing some sort of “tip of the week”, broadcast email message with their subscribers.
And sometimes, it will be an actual video on location, at an actual property they currently have listed!
Or another time, they may actually be on location at their go to attorneys office, and that days “tip of the week” video may share, the five most common mistakes first time home sellers make, when they try to sell (either) their home and or investment property on their own! In other words, any time they try to sell via the “For sale by owner” route.
Another time, while actually on location inside an actual property that’s currently owned by one of their local real estate investor network partners.
They will will demonstrate the “five things to always look for whenever you inspect a potential property, that you’re thinking about buying! Hopefully, you get the overall idea, right?
Which is, as soon as a subscriber opts in, they will get a pre written “thank you” for subscribing message. But the other 51 broadcast email messages, ( basically one per week) is written off the cuff and sent to their subscribers via a broadcast email.
Just The Right Mixture Of Technology And Creativity Equals A Potentially Profitable Network!
Which means, they’re obviously going to need a state of the art paid autoresponder service of some kind. Plus, from time to time, they will also be sending their list special VIP email alerts to any special events, discounts and or special notices that their paid sponsors may be holding as well!
But hopefully, you can see “how” even though they may not quite be as pro-active (just yet) as our hypothetical newbie agent is in part two.
They can still build a fabulous network over time, using just a few of these battlefield tested marketing strategies. Don’t you agree? Great!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Mark,
Wow, what a detailed explanation you gave and so very helpful and clear.
I can’t wait to read your future posts here. Your marketing knowledge and putting it into real world scenarios is so very insightful and helpful.
Warmly,
Dr. Erica
Dr. Erica Goodstone recently posted…Your Marketing Style – Could It Use A Tweak?
Now you certainly know how to give a guy the fat head don’t you!LOL!
Oh you are just too darn kind with your inspiring words of
encouragement Dr.Erica!
But I gotta tell you, I so love it when you peel back the onion with your
totally awesome and always insightful questions and or analysis of
any given marketing situation!
I feel like we’re in a mini think tank together!LOL!
And I always get inspiring-creative- spin off marketing ideas from your extremely
stimulating assessments!
Thank you, because you always inspire me to go (and or) discover the next level or two!LOL!
Your extremely keen real world insights are always welcome,so greatly appreciated and
always a joy treasure hunt for even more nuggets!LOL! Thanks a bunch!
Mark Newsome recently posted…So What Can Savvy Marketers Learn From One Of The NFL’s Oldest Plays?Part Two
Mark,
I love the strategy you explain in this post. Since I did not read the prior posts, I may be missing something. You describe this agent as a newbie. My first question would be, how easy is it for this person to secure 3 people to pay $200 each to be on the back side of the handout? Wouldn’t they want a guarantee of at least a certain number of attendees. How is this person going to promise that, as a newbie probably without a huge list of prior connections. The concept is great though, to promote others at your events so that they have an interest in helping you to fill the seats at the event. It becomes a win-win if you do it right.
Warmly,
Dr. Erica
Dr. Erica Goodstone recently posted…Your Marketing Style – Could It Use A Tweak?
Those are some really excellent points Dr.Erica!(Thank you!)
And the only safe tried and true way they would be able to start to monetize upfront big time, is after they got some real momentum
going! And are more readily established in sponsoring these periodic workshops!!
Of course, remember, they may be new, but they’re not exactly starting from scratch like your typical
brand new green horn newbie agent would be!
And of course,by knowing and understanding the LTV (Life time customer value) of the potential vendors they
approach, they could demonstrate how by financing (sponsoring) the half page and full page ads
in the most popular ” For Sale By Owner” magazine(s)
(That’s part of what their $200 dollar (or X dollar) sponsor fee would help finance!)
And offering any two attendees limited time new customer only VIP gift certificates
for attending these workshops, they could pretty well project how many potential attendees
will be there, after one – three events.
And this issue is nothing a few inexpensive test runs on a much smaller scale won’t reveal!
Even if (initially) they have to finance them their self,
and do so on a rather small scale, then they can feel much more confident and comfortable, making any type
of projections to their potential vendors.
However, don’t forget, our newbie agent will be aggressively targeting newer up and coming local vendors, whom this type of
strategic target marketing will in all likelihood, be a bit foreign to them. Initially.
Which is how the agent can demonstrate that a potential $200 dollar advertisement (or X) is definitely worth testing,
as opposed to the typical outrageously expensive mass untargeted local radio, TV and or newspaper ads their used to running!
That usually cost a whole lot more and the typical cost per lead is probably three to four times more!
And your last sentence is precisely the angle they will use to persuade (at least) some of these other
newer vendors, looking to gain more market share,by using some unconventional marketing methods, to participate!LOL!
Meaning, with the vendors capital to advertise (sponsor) these free workshop events and offer
the vendors coupons/gift certificates to any two attendees that show up.
The vendors themselves have reason to help promote the events! Bingo! (That’s a little more advanced,
but still in all, it’s a fabulous potential marketing tactic!)
I’m merely pointing out several potential initial (semi low cost) marketing possibilities to inexpensively test!
Because believe it or not, without getting too fancy here, our newbie agent is potentially sitting on a lead generating goldmine,
but it has to be properly structured for maximum results!
And that’s where the inexpensive testing comes in!My hypothetical approach is just a surface potential strategy, once they
run their first few workshops and gauge the receptiveness (or lack) thereof of the target audience, they’ll have a much better
idea (going forward) how and where to tweak, in order to dramtically improve their results!
BTW, I so love your wise and always insightfulinput Dr.Erica! Because you always spark even more potential marketing
ideas, tactics and strategies!LOL!
Thanks so much for supplying your excellent real world input! And for supplying the catalyst for at least a couple a more follow up
articles!
Addressing some of the amazing points you raised!
Mark Newsome recently posted…So What Can Savvy Marketers Learn From One Of The NFL’s Oldest Plays?Part Two