(And How You Definitely Can Too!)
Who here doesn’t want to “discover” how to unlock or start systematically profiting from the hidden profit center(s) currently buried within your business or service? (me too BTW.)
It really gets down to your current overall perspective when it comes to recognizing “what’s” not only possible long term. But consistently taking the necessary steps to make it happen. Over and over again. And once or as you sort of get the hang of things ladies & gentlemen.
You no longer have to struggle. Because basically everything you and I could possibly ever need. Both now and in the not so distant future.
It’s either already here in some form or fashion. Or it can easily or ultimately be created, leveraged or repurposed. Say what? Nod your head cadets because it’s true. Take a look at some not so common marketing instances are two. And decide for yourself. Fair enough?
Some Times The Best Lead Magnets Are The Ones You Create From Scratch!
Case in point. Ladies and gentlemen please follow this all too common business model of your all too typical, extremely hard working entrepreneur. Who unfortunately focus 110% of their efforts or more. Trying to consistently earn some type of long term front gross profits. And totally neglect the virtually non established back end component to their business or service.
And truth told it’s really not their fault. Because when they originally started their business or service. They literally had and still do not have any idea whatsoever ever.
The proverbial back end of their business or service could be built, (over time of course!) to the point where the overall gross earnings either equal or surpass the initial front end gross profits. Say what? Nod your head cadets because it’s true. So now have a much closer look at the image featured with this particular post.
See the extremely hard working guy happily serving one of his customers? Now imagine the following two changes. For just a moment image a local women/solo-preneur owns the exact same business. Huh?
Entrepreneur Who Says The Routinely Can’t Be Ultimately Converted Into The Extremely Profitable?
And let’s say she sells burgers, hot dogs, chili dogs and some really great tasting hoagie steaks. Which typically sell for $7.89 each. But truth told her actual hard cost for her great tasting hoagie is only $4.50.
And where she usually parks her mobile facility. About 60% of her daily customers, M-F are primarily the female state workers. And the female workers from a 2-3 block radius.
Who occupy most of the buildings near by. And her famous Xtra large “Big Gulp” plastic mug drinks, which usually sell for $5.79 each. Even though her actual hard costs are about $2 dollars. Say what?
So “how” would or such an all too common set up, possibly help both you and this extremely hard working entrepreneur, strategically scale both her fast food on wheels business and your single location, non franchised retail jewelry business? For literally pennies on the dollar. Say what?
For starters one of your top female sales managers routinely starts purchasing lunch from her. And each time she frequents her spot, she just happens to be showcasing a pair of your extremely eye catching, diamond studded earrings which typically retail for at least $650 dollars a pair. But you or your major competitors actual hard cost is either half or slightly less.
So you know at some point the topic of conversation will definitely turn to where or “how” your sales rep got those great looking earrings, correct? (For sure.)
Effectively Utilizing Some Form Of Proven Marketing Leverage Means Starting From Where You Are And Continuously Building From There!
Obviously this extremely hard working class entrepreneur may not be able to pay retail for a set of those great looking earrings just yet. Right? However, your sales rep say she may in fact have a proven way for her to earn a pair, which will only cost her a one time investment of $325 dollars.
Which she can put on her credit card. Or simply pay $275 dollars in cash. Say what? She leaps at the chance and quickly producing the $275 dollars in cash. And in exchange for doing so. Your sales reps hands her a pair o these extremely eye catching diamond studded earrings. Huh?
And she’s instructed to simply pass out and hand date, ( a maximum of ten actual days out.) An extremely time sensitive gift certificate to ever female or male who compliments her on her extremely great looking bling. (Which should be quite often.)
Side (A.) of the gift certificate invites the recipient to join you or your major competitors opt in email list. This way they’re automatically entered into your monthly free drawing. For their chance to win an absolutely beautiful diamond studded necklace which normally retails for at least $2,500 dollars.
Let Your Major Competitors Constantly Waste A Fortune On Outrageously Expensive Traditional Advertising Campaigns!
And side (B.) invites them to drag a friend/guest with them whose at least 18 before the ten or X day expiration window expires. They come alone and they only save 10% off up to $200 dollars or X. Simply for dragging a friend and subscribing to you or your major competitors opt in email list.
They save up to 40% off up to $1,500 dollars. (Obviously the more they spend the more they save.) And as long as their guests join your list before they leave you store. They automatically save 25% off up to $1,000 or X amount of dollars. If for whatever reasons the guest decides not to join your list that day or going forward.
They only save 10% off up to $200 dollars. These market tested extremely time sensitive gift certificates systematically being circulated among her daily customer base. Will inexpensively lead to some major long term, gross front and back end profits for you or your major competitors. Don’t you agree?
In a nutshell, this is just a small sample of “how” the ultimate insiders systematically monetize the hidden profit center(s) in their business or service. And “how” you definitely can too.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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