How The Right Marketing Ideas For Small Business Owners Can Potentially Pay Off! Part Two
Hopefully after reading and re-reading part one of this ongoing series. You probably realize how the right marketing ideas for small business owners or service providers.
Can and definitely will have a positive impact on your bottom line, agreed? And could potentially do so for literally years and years to come. This is certainly not a bad return on your investment.
You set things up once. Then just systematically tweak a little here and there. And just like a reliable rental unit in a stable neighborhood. You can rely on a predictable cash flow.
Can your business or service use an occasional infusion of cash?
Creating Opportunity Seems To Increase As Your Local Economy Steadily Slows Down!
Being a successful entrepreneur means you have or are in the process of developing the right mindset. It means you recognize opportunities. Where the vast majority of your major competitors just see the potential problems or negativity.
As you recall in part one. A local, non franchised bakery. Where the owner(s) routinely work anywhere from 12- 16 hours per day.
And almost never generate any bank account filling marketing leverage. Their business or service is 98-100% front end loaded only.
Meaning they (or you!) virtually have no viable back end component as well. (Just click the image directly below to hear the entire 33 minute episode.)
How The Right Marketing Ideas For Small Business Owners Can Potentially Pay Off! Part Two
Keep Building Your Various Assets And Developing Your Contacts And Connections!
As the non franchised bakery owner(s) or you steadily build your very own opt in email list. You or your major competitors can start opening doors which may have been previously closed to them.
Strictly for hypothetical marketing illustration purposes. The bakery could create a digital flyer. (Or approve one created by one of or several of their local JV (Joint Venture) or cross promotional partners.
The extremely time sensitive digital flyer could easily be sent to local opt in email subscribers of different, non directly competing vendors.
Inviting their customers, employees and vendors to:
A.) Make that all important first purchase and save X% off the current retail price.
B.) Drag a friend and provided they both join the bakeries email list. Before they leave the bakery that day. Both are ethically bribed with X% off for doing so.
C.) The bakery could help one or several of their VIP subscriber/customers or other non directly competing owners sell their primary home, investment property or business.
Simply be sending a series of email messages to their list.
Start To See Your Business Or Service As More Than Just A Front End Loaded Entity!
Your long term back end can and definitely should be developed. So much so if you want to. You or your major competitors could literally break even on the initial first time customer purchase.
But more than make up for the shortfall with all of the additional repeat purchases your customers or clients make. When or once you include both their referrals and bank account filling testimonials.
And it definitely might make sense for you or your major competitors to allow your customers to purchase ay least two pastries or muffins at your actual hard cost on your two or single slowest day(s) of the week or season.
Knowing this incredibly simple marketing strategy will:
1.) Instantly create a ton of positive viral word of mouth and mouse buzz.
2.) And instantly create some long term repeat customers. For literally pennies on the dollar. Are you starting to appreciate how the right marketing ideas for small business owners or service providers. Can ultimately lead to a ton of previously untapped marketing or promotional opportunities. Don’t you agree?
Entrepreneur Are You Up For Creating Non Traditional Income Streams?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
