How The Right Direct Marketing Campaigns Definitely Help You See The Big Picture!Part Two
So hopefully after reading and possibly even implementing, at least some of what you read in part one of this ongoing series.
You now much better appreciate, why you definitely need to be constantly implementing, some bank account filling, direct marketing campaigns and or direct marketing strategies, correct?
Because doing so, not only allows you (and or) your major competitors, to dramatically lower your ongoing cost, to acquire and maintain your customer/client base.
But doing so, also allows you to rapidly grow business and or service, for a whole lot less effort and or upfront cost. Don’t you agree?
Now you’re about to discover, at least three more potential money making benefits from doing so.
Why Understanding How To Benefit Using Direct Marketing Strategies And Or Tactics Definitely Help You See The Overall Big Picture And Beyond!
Case in point. Quickly picking up where part one left off.As you recall, you approached a couple of a local upscale, hair and nail salon owners, who either you and or some of your staff members, are currently doing business with.
And since their typical female customer, is also one of your ideal customers as well. And you want indirect access to them.
Without having to continuously spend a fortune, on outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
You ethically bribed, both the owners and their professionally trained staff members. Simply by allowing them, to purchase some really eye catching jewelry at your actual cost.
Your Marketing Funnel Can Provide Several Mini Profit Centers!
And as long as they remain active VIP opt in email/mobile marketing subscribers. You’ll gladly offer some extremely attractive terms, like (X amount down), which in reality, all but covers your actual hard cost. 😀
And they also get the added benefit, of being able to pay the unpaid balance, interest free, at $100 (or X dollars) per month, until they pay off their remaining balance.
But here’s what you really wanna focus on. 😀
Your Direct Marketing Strategies Can Literally Be The Hinge Which Swings The Door Of Opportunity Wide Open!
As you also recall from part you. You eagerly suggested, both the owners of the hair and nail salon, along with their professionally trained staff members.
Keep a stack of 50- 100 of your business and or index cards on hand at all times. Especially when they’re in the shop. 😀
This way, whenever anyone asks, where or “how” they acquired their extremely eye catching jewelry.
They simply hand the recipient, one of your market tested business and or index cards.Plus the owners and or staff members will hand date the back of the cards,no more than three weeks out.
Your Direct Marketing Campaigns Will Definitely Help Separate You From Your Major Competitors!
And the staff members will print their first and last name on the cards. This way, each week, whichever staff member has the most business and on index cards redeemed before the expiration date.
The 1st grand prize winning staff member, gets 100% of their weekly chair rental fee paid by the jeweler! Say what? 😀 And the second most productive staff member for the week, they automatically get 50% of their chair rental fee paid.
And here’s what you do for the owners, of both the hair and or nail salons. Every time their customers spend over $4,000 (or X amount of) dollars in one month at your jewelry (and or) retail business and or service etc.
You will pay their lease payment for the month! Say what? 😀
This Is How Your Entrepreneurial Skills Will Definitely Help You Make A Ton Of Money A Whole Lot Faster For Far Less Effort!
Because remember, the primary reason you’re so eager to ethically bribe, both the owners, of the hair and nail salon, and their professionally trained staff members as well.
It’s because, their typical female customer, is also your ideal female customer as well. And your current ideal customer, has a total lifetime customer value metric of somewhere between $6,500- $11,000. Over the the next five to seven year period.
Also consider this incredibly simple marketing strategy, from both the hair and or nail salon owners perspectives as well.
Who Says Effective Lead Generation Strategies And Or Tactics Are Only For The Wall Street Crowd!
Every month they qualify, to have at least 50- 100% of their commercial lease paid by the extremely marketing savvy jewelry.
The very next month, the hair or nail salon owners can also get extremely creative with their marketing and or promotions. Can they not? 😀
Meaning, they can now strategically lower their prices (for an extremely limited time), on some of their most popular services.
And use their lower prices, as practically irresistible lead magnets, to generate more first time customers. Plus ethically bribe, some of their most loyal repeat customers as well. 😀
Steadily Utilizing Your Various Entrepreneurial Skills Will Definitely Put You In The Drivers Seat! (For Literally Pennies On The Dollar!)
Either way, hopefully now you can much better appreciate, why you (and or) your major competitors, definitely need to be using, some type of bank account filling direct marketing campaigns, strategies and or tactics.
And how doing so, definitely helps you see and benefit, from the overall big picture. Don’t you agree? See you in just a little bit in part three, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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