So do or are you currently using any type of paid advertising and or promotional strategies, to help get the word out, about your extremely valued products and or services?
And if so, how’s it working out for you thus far?
Are you simply over joyed?
Or does the thought of spending a ton of money, and constantly over extending yourself, using expensive borrowed money, you really don’t have, starting to feel like a drain.
In more way than one way?
If so, welcome to the club. 😀 But all is certainly not loss, because once you start strategically utilizing, some market tested, direct marketing campaigns and or promotions.
You will (not only) quickly see and appreciate, your many untapped potential marketing options.
But you’ll also, begin to much better appreciate, the overall big picture as well. Hang on and see for yourself.
So How Does Applying Direct Marketing Campaigns And Strategies Help You See And Appreciate The Overall Big Picture!
Say for instance, you run a very successful, single location, retail jewelry store. And your typical, ideal female customer, currently has a total lifetime customer value metric of somewhere between $6,500 – $10,000 dollars.
Give or take over the next five to seven year period. And unlike the vast majority of your major, better financed local competitors.
You no longer wish to spend outrageous sums of money,(month after month) on dismally performing, traditional advertising and or promotional campaigns.
Your Best Direct Marketing Campaigns Should Definitely Revolve Around Helping Other Non Directly Competing Entrepreneurs Succeed!
So because a few of the upscale, local hair and nail salon owners, both have customer bases, which are also your ideal customers as well.
And since at least some of your female staff members, are also extremely loyal customers of theirs as well.
Here’s the initial strategic alliance (joint venture- JV) arrangement, you propose with both of them.
First of all, no matter how things ultimately pan out. You definitely want indirect access, to both the owners and their professionally trained staffs, professional and personal inner circles.
So initially, you gladly allow both owners, to purchase a really nice, diamond studded necklace, which normally retails for $2,500 dollars, plus any and all applicable taxes.
But of course, they get it for your actual hard cost. 😀
Building An Extremely Profitable Sales Funnel Is A Whole Lot Easier And Far Less Expensive When You Leverage The Right Prospect Or Customers Influence!
So you give both owners, extremely attractive terms. Like $500 (or X amount down), and then 20 remaining monthly payments of $100 dollars each.
Which means, as long as they remain an active VIP opt in email/mobile marketing subscriber. None of those remaining payments, will ever include any interest on the remaining outstanding balance. 😀 Pretty cool,right?
And of course for both salon owners professionally trained staff members. You’ll gladly allow them each to purchase, an extremely eye catching, diamond studded necklace, which normally retails for at least $1,500 dollars.
You Can Definitely Build An Extremely Profitable Marketing Funnel Using Extremely Attractive Financial Terms For Your Best Customers!
And as long they too are active VIP opt in email/mobile marketing subscribers, they get to initially put X amount down, and pay just $100 dollars a month, until their unpaid balance is zero.
Again, at zero percent interest on the remaining outstanding balance. And the initial amount they put down, all but covers, your true hard costs. 😀
And their remaining interest free payments, are merely gravy for you. 😀
But here’s the main (long term) benefits to you. Every day,since both the nail and hair salon owners and their respective staff members, all live in the real world, right? 😀
Really Simple Lead Generation Strategies And Or Tactics Can Definitely Lead To Some Mighty Big Pay Days!
There is simply no way, their Moms, closest relatives, in laws, neighbors, closest girlfriends, brothers spouses and or brothers live in significant other girlfriends etc.
They all will definitely want to know, what the story is, with their newly acquired bling, correct? For sure.
So here’s where and “how”, you (and or) your major competitors, take this incredibly robust strategy, to the very next level or two.
And this is also why, you definitely need to start implementing, (asap), some bank account filling, direct marketing campaigns and or strategies.
You Really Have Tons Of Low Cost Creative Ways To Use Non Traditional Lead Magnets!
You tell both the salon owners, and their professionally trained staff members, to keep a stack of at least 50- 100 of your business and or index cards on hand at all times.
Especially when they’re in the shop.(And of course you will supply them with some of your very best market tested business and or index cards.)
And whenever anyone, be it a customer, friend, neighbor and or relative etc, wants to know how or where they got that great looking jewelry?
They simply print their first and last name, on the back of the card, and hand date it, no more than three weeks out.
Keep Developing Your Entrepreneurial Skills And Watch What Gradually Starts To Happen To Your Bottom Line!
And inform the recipient, (to either) bring the card in before the hand written expiration expires.
Or go to the website on the card, and join your VIP opt in email/mobile marketing list. This way, they’re automatically entered into you (and or) your major competitors, monthly free drawing!
And now they at least have a chance, to win a beautiful, $2,500 dollar diamond studded necklace of their own! 😀
And also inform them, simply by dragging a friend with them, whose at least 18, they automatically save 40 (or X%) off their very first purchase. With absolutely no minimum purchase requirements.
These Incredibly Simple Strategic Alliances Can And Definitely Will Help Your Semi Cash Strapped Small Business And Or Service Grow!
And each month, the top two staff members, who have the most business and or index cards redeemed before they expire.
The extremely marketing savvy retail jeweler, will gladly pay the entire chair rental fee for the week, of the 1st grand prize winner.
And 50% of the weekly chair rental fee, for the second runner up. Say what? Pretty cool, right?
In part two, you’ll discover at least three more potentially bank account filling reasons why, you definitely should be utilizing, some direct marketing campaigns and or strategies. Okay?
See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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