How The Really Successful Entrepreneurs Get And Keep The Advantage Over Their Major Competitors!
(And How You Definitely Can Too!)
So have you ever heard the phrase ‘one to one marketing?’
Basically it’s suggesting and or heavily implying, you don’t receive and or generate, much , (if any), bank account filling marketing leverage of any kind.
Any time you utilize some type of outrageously expensive, dismally performing, traditional advertising and or promotional methods. Let your major competitors, continually go down that road, if they must. 😀
On the other hand most extremely successful entrepreneurs, know ‘how to’ not only initially get the drop on, but keep their ongoing advantage over the major competitors.
Without risking going bankrupt in the process.
And obviously, it’s not because they initially had, some extremely deep pockets. Typically it’s quite the contrary.
They’ve effectively utilized some type sustainable leverage. And now’s it’s you turn.
Ever Wonder How Some Extremely Successful entrepreneurs Consistently Manage To Get And Keep The Advantage Over Their Major Competitors!
Remember the famous quote, by the notorious bank robber Willie Sutton? He basically confessed, he robbed banks, because that’s where the money is.
And so it goes with you (and I) entrepreneur. Huh?
You already realize, basically 80% of the long term revenue, consistently generated by your business, products and or services, basically comes from a mere 20% of your customer/client base, correct?
And further breaking your 20% customer/client base down, and guess what you’ll soon discover.
An even smaller (micro) segment of your elite 20%, are the ones, constantly posting all over social media.
And constantly (telling), more like bragging to both their immediate, personal and professional inner circles.
You Really Can Consistently Generate Some Bank Account Filling Marketing Leverage For Literally Pennies On The Dollar!
For just a second, focus on the image included with this particular post. And think about, what type of income level, do the men & women, who consistently lease higher end limo service, earn?
They’re probably at the higher end of the personal and business generated income scale, correct? No doubt. 😀
And ‘what’ do you suppose, is the income level, of the immediate people they frequently socialize and vacation with? Bingo! 😀
Now for just a second.Suppose you currently own, a single location, extremely popular, retail jewelry store.
And you’d definitely like to consistently reach, (not only) the local men & women, and influential associations and business owners and service providers, who routinely rent the higher end limos, for various reasons.
But, you also want the additional, viral marketing leverage, which definitely comes along with it.
Here’s How You Put Some Of Your Creative Marketing Strategies Into High Gear!
First of all, in order to inexpensively, reach other local entrepreneurs, small business owners and or service providers, via some positive word of mouth and mouse buzz.
Without having to do like the vast majority of your major competitors. Because sadly, the vast majority of them, are only too content, to spend, (more like) waste, vast sums of money, on local prime time, TV and radio ads.
Or extremely wasteful billboard ads, on the sides of cabs, buses and traditional billboards.Which very few if any, of the target market actually pays attention to. 😀
Here’s a brain dead simple marketing strategy and or tactic, you’ll start inexpensively testing instead.
Your Entrepreneurial Ideas Can Definitely Help You Out Promote Your Big Buck Major Competitors!
So your company rents a few higher end limos, just to get a idea what your ideal customer experiences.
Because remember, your ideal customer has a total lifetime customer value metric, of somewhere between $6,500- $10,000 dollars, over the next five to seven year period.
And since the husband & wife owners of the limo service, routinely socialize, with influential members of the local business community.
You offer both of them, their choice of $3,500 worth of your goodies, at your actual cost. 😀
So they’re both looking really good, right? 😀 And they’re constantly socializing and mixing and mingling with the local elites.
Which means, they’re both constantly exposing some of your most eye catching bling, to the men & women who can definitely afford it.
This Is How You Take Your Marketing Funnel To The Very Next Level Or Two!
Unbeknownst to the local men & women, be they they CEO, executive vice presidents, or senior marketing directors or CFO”s (Chief Financial Offers) etc.
When they go to rent a high end limo, for either the day and or few days etc. You issue a credit of $250 dollars or X. Say what? 😀
Keep in mine, normally, when you pay for outrageously expensive, traditional radio and or 30-60 second, prime time TV ads etc.
Your typical cost per lead, is usually somewhere in the neighborhood of $275-$425 dollars.Ouch!
Now, you’re more than willing to invest, $250-$400 dollars, in the form of a surprise credit, for a local high roller, to save a few bucks, off the cost of their limo!
This Is How And Where Your Direct Marketing Campaigns Can And Definitely Will Make A Difference!
You know you’ve instantly got their attention, right? For sure. And you know they’ll be letting all other local, influential professional and personal contacts know all about your generosity.Right? 😀
In part two, you’ll discover at least two more untapped ways, really successful entrepreneurs, initially get and keep their advantages over their major competitors. See ya in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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