How The Extremely Marketing Savvy Scale Their Side Hustle Ideas!
(And How You Definitely Can Too!)
Sadly when most profit seeking entrepreneurs initially try and generate new business. The vast majority turn to potentially outrageously expensive traditional advertising methods, correct?
Not realizing just “how” potentially expensive the choice is on some many levels. For one thing they may purchase an add in a specialized directory of some kind. Which on the initial surface seems to make sense. But since they typically have to pay for at least a years worth advertising in advance.
They have no way to strategically A/B split test their main power headlines. So they will probably get stuck paying for an add which isn’t maximized in the least. So it can’t possibly be as profitable as it can or should be. On the other hand with a little A/B split testing and marketing creativity.
They just might discover “how to” convert their so called side hustle ideas and strategies into some major profit centers. And do so for literally pennies on the dollar. And sometimes those side hustles can be scaled faster and can be licensed or partnered with some major influencer-s. (Just not the the type you’re probably thinking of.)
Now Is The Perfect Time To leverage Certain Types Of Under Valued Assets And Or Resources!)
Typically a profit seeking entrepreneur runs paid ads on or offline trying to attract brand new first time customers or hopefully first time clients, correct? Whereas the ultimate insiders already know an appreciate on average it’s typically 400 – 500% more expensive to create that all important first time customer using outrageously expensive traditional methods.
For one thing you can’t run a paid ad campaign only once and realistically expect to generate any bankable results, right? Instead you’ll typically burn through a ton of money on the initial front end just trying to get their attention.
And you’ll probably run out of money first. Strictly for hypothetical marketing illustration purposes only. Take your all too typical non franchised, mom & pop retail jewelry store owner(s.)
They’ll spend anywhere from $0 to $75K per month in the much larger markets on those outrageously expensive, dismally performing local billboard ads. You know the one’s I’m referring to, right? You often see them on the tops local cabs or the side of buses etc.
And other than the company who’s paying for them and their staff. Nobody else barely ever pays them any mind, right? But what if?…..
The Sooner You Or Your Major Competitors Strategically Embrace Some Non Traditional Marketing Strategies And Tactics! (The Sooner Your Business Or Service Will Definitely Move Off Center!)
Entrepreneur rather than continuously wasting a fortune trying to directly compete with all of the constant noise in your particular niche. Why not leverage the already made audiences of other non directly competing vendors.
It’s not only way less expensive and far less time consuming. But you can not only help their business or service grow. But start systematically generating both new and long term repeat customers for literally pennies on the dollar.
Say for example. Your single location retail jewelry store is located in the same mini strip mall as an extremely popular hair and nail salon. Both of the female owners of these businesses have excellent long term repeat customer bases.
So “what” do you think will start to routinely happen. When you or one of your top female managers or top female sales reps makes the following offer. They can pick out an extremely eye catching pair of diamond studded earrings which typically retail for $650 dollars a pair.
That would be for the stylist. The owner(s) of both the hair and nail salons also get a $1,500 dollar diamond studded necklace too. And you only charge them your actual hard cost of half the typical retail price.
However, in order for your arrangement to remain in place. They have to pass out your extremely time sensitive discount coupons and or extremely time sensitive gift certificates to their customer base who definitely wants to know where they got their awesome looking bling. And “how” much it cost.
This Is How You Or Your Major Competitors Kick The Door To Previously Untapped Opportunity Wide Open!
You inform both the owner(s) and the stylist. As long as they pass out enough gift certificates and discount coupons to consistently generate at least 10 or X brand new first time customer every week. You or your major competitors will gladly pay their weekly booth rental fee.
This way each week, every customer they service is gross profit in their pocket. And the moment they generate twenty or X number of paying first time customers.
Regardless of “how” much they actually spend on their very first purchase. Because this particular low cost marketing strategy is based on profiting long term on the potentially lucrative back end repeat sales, referrals and positive word of mouth and mouse testimonials.
Fast forward six to nine months give or take. And both the owner(s) of the hair and nail salons. Both women are now not only strutting around with some great looking diamond studded earrings which usually retail for at least $650 dollars a pair or X.
But they’re also rocking an extremely eye catching diamond studded necklace. Which usually retails for anywhere from $1,500- $2,000 dollars. You know their besties, aunts, siblings, (Mom if she’s still here.) And her current, ex and future neighbors, in-laws and current and future stylist will definitely wanna know “how” they can potentially get hooked up even more as well, correct?
What other local hair or nail salon has an arrangement where they can leverage their current and future customer base. And potentially get their weekly chair rental fee paid.
And what local, non franchised, mom & pop retail jewelry store owners do you know “who” can leverage one of their many side hustle ideas into a potentially lucrative mini profit center. For literally pennies on the dollar.
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