How The Best Lead Magnets Will Make Your Business Addictive!Part Two
So hopefully after being exposed to part one of this ongoing series, you can now definitely, better appreciate, how some of your very best lead magnets, make your business and or service addictive, right?
Because as you continuously cater to and wow your ideal prospects and or customers. The word will definitely get around, both on and offline.
(After all, this is also one of the other benefits, of creating and distributing some of your very best lead magnets. Don’t you agree?
And all over social media too. Don’t you agree?
And the best part is, this positive word of mouth and mouse buzz, will be residual, and your most enthusiastic advocates, will steadily be fueling it.
And what serious, profit seeking entrepreneur, isn’t up for some bank account filling benefits like that?
So Are You Ready To Discover How Some Of Your Very Best lead Magnets Definitely Make Your Small Business And Or Service Addictive!
So quickly picking up where part one left off.You are now, in a much better position, to maximize your understanding, of how some of your very best lead magnets, definitely make your business and or service addictive.
As you recall, an extremely marketing savvy, women-s boutique store owner and retail jeweler, successfully negotiated a potentially profitable joint venture (JV) arrangement, with a local, non franchised, Mom & pop family style restaurant owner.
Even though truth told, in this particular triangulation type of JV arrangement.It’s the retail jeweler whose actually taking the lead.
Successful Entrepreneurs Continuously Build Long Term Relationships!
Because they are the ones, who have a trusted sales rep and or senior manager,to visit the restaurant once or twice a week. Especially on at least one of the restaurants, traditionally slowest days.
And there primary reason for doing so, are actually two fold.
1.) Primary reason # one: They know by steadily help build, the restaurants repeat, long term customer base continuously grow. They inexpensively help themselves in the long run as well. 😀
Because they’re strategically and inexpensively leveraging the restaurant owners clientele as well. For literally pennies on the dollar. Right under their major competitors noses. 😀
Are You Starting To Appreciate How Some Of Your Very Best Lead Magnets Can Help Create Multiple Streams Of Income!
2.) Primary reason # two: The other reason is, not only do they initially generate, an inexpensive, constant stream of brand new first time customers from the restaurants extremely loyal customer base.
But they consistently and inexpensively, generate a ton of long term repeat buyers.Plus, more than their fair share of referral customers from the restaurant owners customer base as well.
This is how and where, the long term, compound marketing effect, really starts to multiply their long term gross front and back end profits.
Your Lead Magnets Will Definitely Create Quite An Impression On Your Potential First Time Customers!
Keep in mine, every time you or your staff, come to the restaurant, and see a party of adult women sitting at a table, say at least three or more.
This is when you have the waiter or waitresses, deliver your “package.” The ‘package’ being, a really nice looking bag, with a sealed envelope inside with the words “Thank You” in big bold red letters, written on the outside of the envelope. 😀
Inside will be a combination of different, positive word of mouth and mouse generating goodies. Because the extremely marketing savvy retail jeweler, will constantly be A/B split testing and closely monitoring, the different contents inside the sealed envelops they are passing out to the restaurant owners customers.
Your Market Tested Lead Generation Efforts Will Pay Off In Multiple Ways!
So they’ll eventually have a pretty darn good idea, which specific incentives, compels these ladies to not only return to the restaurant more often.
But constantly bring, first time new customers with them, each time they do.And remember, on average, the the retail jewelers, idea female customer, has a total lifetime customer value metric, of somewhere between, $6,500 -$11,000 dollars. (Or X.) Over the next five to seven year period.
Which explains why, they’re so eager, to pay at least 75% of the bill, for any table, with at least three adult women seated at it. 😀
Entrepreneur, for just a second, put yourself in the shoes, of one of these women seated at the table, in this really nice restaurant.
Successful Entrepreneurs Are Masters Of take No Prisoners Type Of Customer Service!
So you and two other really close friends and or colleagues, have decided to meet for (lunch and or dinner), at one of your favorite local restaurants.
The place is packed as usual. And you’ve placed your orders, and whichever of the three women is actually paying.
She gets this really nice, totally unexpected bag, from their waiter or waitress. So far so good! Right? 😀
Right about now, every bodies simply die-ing to know, “what the heck-s inside” the sealed envelope, marked ‘Thank You!” in big bold red letters!
Someone rips the sealed envelop open, and right away, there are not, one, but three, universal gas cards, worth $25 dollars each. Or X.
Rest Assured The Right Type Of Market Tested Lead Magnets Will Most Definitely Get the Job Done!
So in other words, there are X number of goodies, for the exact number of adult ladies seated at that particular table. 😀
And of course, the restaurant owners, will be including, one of their very best, market tested bounce back offers.
One for each lady seated at the table. Say for ex; this particular bounce back offer, will entitle the ladies, to deserts for just .50 cents each! Say the next six or X number of times, before it expires.)As long as they return, with at least one guest, whose at least 18.
Carefully Listen To Your Customer Base So You Know How To Properly Structure Your Sales Funnel.
(And it simply gets whole punched each time. And or the restaurant owner(s) may simply have app created, which can do the same.)
Or the two sided index style card, will simply be laminated. And good for one year from the date it’s originally issued.
(A/B split test different bounce back offer variations, and let your target audience eventually lead you to whichever offer(s) appeal to them the most.)
Watch How Fast Word Spreads Through The Proverbial Grapevine About Your Ethical Bribe Giveaways!
And on their birthday, and or any day they choose, they save 25 (or X%) of the entire meal, if they come alone, but 75 (or X%) off their total bill, as long they bring guest(s), who are at least 18. 😀
Ladies & gentlemen, if you’ve noticed, it hasn’t even been fully disclosed, ‘everything’ the extremely marketing savvy retail jeweler will be including in the envelop.
You’ll discover all the particulars in part three.Okay? For now, hopefully you’re starting to better understand and appreciate, how some of your very best lead magnets, definitely make your business and or service more addictive! Correct? Great. See you in just a little bit in part three, okay?
(Major Hint: It’s about to really heat up in part three and beyond!)
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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