So have you ever tried to write any type of paid advertisement?
It’s not quite as easy as it initially appears to be, correct?
After you do, you’ll definitely come to appreciate, why some of your very best lead magnets, will definitely make your business and or service more additive!
Or what about this one.
Are you and or your department in charge, of increasing your current VIP opt in email subscribers open rates?
If so, may the force be with you. 😀
Any type of copy writing, which seeks to persuade the reader to do something, especially buy something. Whether it’s high end or not. Is a daunting task, is it it not? For sure.
On the other hand entrepreneur. When you start to strategically leverage, various types of bank account filling lead magnets.
You will quickly discover, you don’t have to be anywhere near as accurate, with your proven lead magnets, as you (unfortunately) have to be with your copy.
Take a look and see if you agree…
Are You Ready To Discover How Some Of Your Very Best Lead Magnets Make Your Business And Or Service Addictive!
So ladies & gentlemen, do you currently have any reasonable idea, just ‘how’ much money and how often, the average retail jeweler spends per month, on outrageously expensive, dismally performing, traditional advertising campaigns and or promotions.
Without a doubt, the final numbers, would more than make your head spin. But of course, the $64,000 dollar question is ‘why?’ Huh?
Meaning, all they’re ultimately trying to do, is attract, their ideal first time customer, (either) into their shop and or to their state of the art WordPress website, correct?
Successful Entrepreneurs Are Masters Of Generating Positive Word Of Mouth Or Mouse Buzz!
So let’s say you’re currently in charge of marketing, for your -single location, retail jewelry store business.
And month after month, like clock work, as you and the bookkeepers, tally up your monthly advertising and promotional costs.
Even before your annual, year end blitz which typically starts the last week in October, and lasts right through the first week of the new year.
Your numbers, are typically north of $35,000 dollars per month, are they not? Which means, your average lead generation, costs,between, local newspapers, prime time TV and radio ad spots, typically bring your lead cost on average, somewhere between $125 – $400 dollars each. Ouch!
But of course, since your ideal female customer, has a total lifetime customer value metric, of somewhere between, $6,500 – $11,000 dollars. Or X.
You’re not really too hung up on, what it initially takes, to get them (either) through your showroom door, and or to your state of the art website, correct? 😀
Successful Entrepreneurs Learn How To See The Benefits Beyond The Benefits!
Case in point. One day, while you’re out celebrating with a really close friend, whose recently got engaged, and the two of you, decide to enjoy a rare, two hour lunch, at one of your cities, swankest restaurants.
You can’t help but notice, how many local women,are in the place during lunch. On one of the restaurants, traditionally slower days.
Because without a doubt, (on paper anyway!) These ladies and their lady and male companions.Definitely make up your ideal target group.
And because the restaurants main parking lot, is literally filled with tons, of rather expensive cars and trucks. 😀
There Really Is No Telling Where Some Of Your Very Best Lead Generation Efforts Will Lead!
So you approach the owner(s), with the magic question? Would they like to consistently generate at least 25-50% more business, in the next six months or less? If it didn’t cost them any more money to do so!
(And of course it goes without saying, you already have at least a semi established relationship of some kind, with at least some or all of the principal owners, before you approach them with any type of potential joint venture (JV) proposal.)
So of course they’re all ears. So here’s what you initially propose, after you subtly remind them , you’re the head director of marketing and the lead generation specialist, for whatever the name of your particular jewelry store is. 😀
The very first thing you’d like to do, is help create, even more positive word of mouth or mouse buzz, for their restaurant.( Or whatever their particular business and or service happens to be.)
You Probably Never Thought Lead Magnets Could Be Some Darn Valuable Did You?
So initially, to help them do that, here’s what you’re more than eager to do.You explain to them, since your ideal female customer,is easily worth somewhere between $6K -$11k!
You would like to offer the restaurant owner, the chance, to generate, some positive word of mouth buzz, which could easily generate a flood of new and subsequently repeat customers.
Going forward, at lunch and or dinner, a couple of times of week. You and or one of your trusted associates, will personally drop into the restaurant.
Successful Entrepreneurs Know How To Make A Great First Impression!
And you’ll carefully observe. And for a few select women in the house, whether they’re with other women or men.
You will instruct the waiter or waitress, to inform them, 50 (or X%) of their meals costs has been already been taken care of for them. Courtesy of one of the restaurants main local partners! Say what? 😀
Plus, they can choose any free bottle of wine on your A list! And receive a credit of up to X amount of dollars.Social media explosion anyone? 😀
Of course, the waiter or waitress, will return a short time later, with a really nice bag, which contains a sealed envelope, with the words “Thank You!” in bright red letters written on the outside of it! 😀
So Are Your Best Lead Magnets Creating The Right Type Of Long Term Buzz!
And they’ll hand it to the one of the ladies at the table! Of course, it shouldn’t take too long, for them to rip the envelope open, correct? 😀 Your guess is as good as mine.
Anyway, in part two, you’ll discover, the remaining parts of this overall marketing strategy. But for now, hopefully you can better appreciate how some of your very best lead magnets.
Definitely make your business more addictive!And it certainly won’t take long!Don’t you agree? See in just a little bit in part two!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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