How Strategically Marketing Digital Products Of Your Own Gives You Complete Marketing Flexibility!
So when’s the last time you were featured as a guest blogger on a relatively high ranking blog within your particular industry or niche? Or when’s the last time you appeared as a guest on a podcast which (at last count!) has an impressive 200,000 plus enthusiastic subscribers (aka) downloads?
Of course never forget nor neglect entrepreneur. The owners of these particular marketing vehicles. Can pivot on the dime and simply decide (for whatever reasons!) not to publish your/our content ever. Say what? Nod you head cadets because it’s true.
Sure it’s always an awesome feeling to be featured as a guest. But at the end of the day. If you want true and evergreen piece of mind and be 100% in control. Then you and I simply have no real choice. Other than you have to start creating and marketing digital products or services you own and control 100%
Otherwise like playing musical chairs. You run the all too real risk of having the rug pulled from under you without warning. and who wants to play that particular game?
Entrepreneur Digital Marketing Of Products And Services Puts You In The Drivers Seat! (Which Is Definitely Where You Belong!)
Case in point. There is absolutely no denying “how” much you and I can potentially benefit. Especially over the long term simply from or by being a podcast guest. Or by consistently doing or taking advantage of guest blogging opportunities of extremely high ranking blogs within your particular niche.
Take a look at two recent screen shot images just below.
How Strategically Marketing Digital Products Of Your Own Gives You Complete Marketing Flexibility!
The above is from a recent guest blog post I wrote for multi seven figure a year earning, Internet marketing and affiliate marketing expert john Thornhills extremely high domain ranking blog. (At last count his main blogs current DA ( Domain Authority) ranking is an impressive 56 of out a possible 100 points.)
How Strategically Marketing Digital Products Of Your Own Gives You Complete Marketing Flexibility!
And the screen shot image below is my invitation to appear as a guest on financial expert Kerry Lutz’s extremely popular podcast, “The Financial Survival” network.
How Strategically Marketing Digital Products Of Your Own Gives You Complete Marketing Flexibility!
Let’s Quickly Put Things In Their Proper Marketing Perspective Shall We?
For whatever reasons. Both Kerry and John could decide going forward. For whatever reasons to pull you or I’s content off their platforms, correct? And they have ever legal right to do so.
Or they could edit it to the point it’s just too watered down, (from a proactive marketing perspective!) to deliver many potential future benefits to you and I. Say for example. If they decide to limit which web addresses you/we can include in our content.
The exact same these free blogging platforms do. On the other hand. Take a closer look at the featured image with this particular post. It’s a scree n shot from a real image of one of my podcast episodes.
And since I am the senior editor in charge. Guess who gets to decide which images get featured in each blog post? And ‘how” many get featured and where they may potentially get linked to or not.
And whether or a not both a video or podcast episode also gets featured in the post or not. granted, nobody wants to get their content pulled,. correct? But the brutally honest truth is. You and i have absolutely no control or whether it happens or not. Or “how” often it could potentially happen.
On the other hand. By creating and proactively marketing digital products or services you create.
Doesn’t It Make Far More Sense To Be 100% In Control All Of The Time?
Guess who keeps 100% of the control over the entire marketing/promotional process? (Which is ultimately “how’ it should be. John Thornhill’s extremely high ranking main blog consistently generates between 20,000-30,000 unique visitors per month.
So being exposed and positioned on it is a fabulous marketing opportunity. Until he or someone else he puts in charge decides to go in another direction with regards to current and future potential guest bloggers.
And Kerry Lutz’s incredibly popular podcast routinely exposes his guest to just over 200,000 enthusiastic subscribers per episode. And all is takes is for an incredibly small fraction of influencer’s who routinely listen to his podcast to share your/our content with their tribes.
And hopefully you’re starting to fully appreciate the long term marketing leverage potential here, right? But “if” things ultimately go in the other direction. You and I can and definitely should take comfort in knowing.
Your long term marketing flexibility lies with you and I strategically marketing digital products or services or creating digital content you control 100%. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
